Diagnostics. Consulting Prospects Will Say, “Aha! I Need You”
David A Fields
JANUARY 27, 2016
For a consultant, there’s nothing more frustrating than a prospect who clearly needs you, but doesn’t realize it or has less urgency than a stalagmite. How do you shake sense into the decision maker? How do you knock the project loose so a rich opportunity falls into your lap? Diagnostics. Over a decade ago I wrote a whitepaper for my corporate clients claiming, “In sales, nothing you say matters.
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