David A Fields

JUNE 17, 2015

There’s a gap in your marketing communication. A chasm. A gaping hole large enough to drive prospects through. On a bus. Yep, you’re losing out on a busload of prospects… but we’ll get to that in a moment. You know that you have to meet your customers “where they are,” right? But where are they, and where are you? Let’s arrange your prospective clients along a spectrum of awareness: Below is a scientific (looking) graph depicting how prospective clients are arrayed across the spectrum.

Meeting 236

Meeting Marketing Consulting 236

Management Consulted

JUNE 17, 2015

Today we highlight tremendous business analyst and post-consulting leadership jobs at Airbnb. Airbnb, a California-based private company, to-date has had more than 25M people use its services for stays at locations in more than 34,000 cities and 190 countries worldwide, and has been stirring things up in the hospitality industry for the past few years by empowering every individual to turn his or her home into a bed- or bed-and-breakfast.

Culture 127

Culture Interviews Cover Letters Travel 127

Tom Spencer

JUNE 17, 2015

(Source: Flickr ). In consulting interviews, the interviewer may quiz you on your quantitative skills with one or two short maths questions. Below we outline six (6) sample math questions to give you an idea of what to expect: What is 13 x 13? What percentage is 5 of 42? The total smart phone market is $900 million and our client’s sales are $120 million.

Interviews 75

Interviews Banking Sales Consulting 75

MishTalk

JUNE 16, 2015

A time-based analysis of eurozone taxpayer liabilities shows the Greek game-masters played German creditors like a violin. What got me thinking about this in detail was a recent statement by Financial Times writer Wolfgang Münchau that France and Germany stand to forfeit €160 billion if Greece defaults. On January 22, I had French exposure at €55 billion and German exposure at €73 billion, a total of €128 billion.

Banking 61

Banking Balance Sheet Analysis Financial 61

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Data

David A Fields

JUNE 15, 2015

A consultant sent me the following question in an email: You mentioned that one approach to dealing with a prospect who decides to go the Do It Yourself route is to clarify what success looks like. When I was in this situation recently I felt like I was doing the prospect a disservice, because they won’t succeed. What about asking some more pointed questions that highlight their mistake.

Examples 190

Examples Consulting 190

Tom Spencer

JUNE 15, 2015

(Source: Flickr ). A guesstimate question can be approached by breaking a question down into smaller pieces by asking the interviewer questions and making a series of narrowing assumptions. You can break a question down either by starting big (e.g. making an assumption about the total population) or starting small (e.g. making assumptions about the average household or some other piece of the whole and then extrapolating).

Interviews 75

Interviews Marketing Consulting Groups 75

MishTalk

JUNE 17, 2015

The war of words between Greece and its creditors took a leap in intensity today, with Greece declaring its debt illegal and odious, and Germany calling the Greek leaders "clowns". Debt Illegitimate, Odiousness, Illegal, Unsustainable Please consider a few snips from a translation of the Executive Report of the Hellenic Parliament's Debt Truth Committee.

Banking 61

Banking Policies Report Finance 61

David A Fields

JUNE 18, 2015

A consultant asked me the following question: I often do work that is difficult to scope at the outset. I get the value (no pun intended) in the pricing structures you recommend, but in my circumstance a fixed price seems very risky. What’s the best way to package and price my services? What advice would you give this consultant? Do you face a similar situation and, if so, how do you price your offering?

Consulting 174

Consulting 174

Melissa Agnes

JUNE 13, 2015

Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan. When it comes to critical communications, comprehension is imperative. It can literally mean the difference between life and death. And yet, according to recent research conducted by Dr. Thomas Phelan, the majority of “emergency management messages may be reaching their intended audiences, but at a level that is not being understood” In this episode of The Crisis Intelligence Podcast

Management 61

Management Guidelines Research Study 61

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

How To

Tom Spencer

JUNE 14, 2015

I was grateful for the recent opportunity to talk with Heather Tortorello, the talent growth director at Vivaldi Partners Group. Founded in 1999, Vivaldi Partners Group works across industries to help build strong brands, ignite innovation and drive growth by connecting business strategy with a deep understanding of changing customer contexts. Please read the edited transcript of my discussion with Heather below.

Groups 75

Groups Case Interview Industry Interviews 75

MishTalk

JUNE 19, 2015

The mad dash and perhaps last dash for euros in Greece is on. Some will undoubtedly be frozen out as soon as the ECB halts emergency liquidity assistance (ELA) to Greek Banks. Emergence Meeting Monday, Unscheduled ECB Conference Call Today There's an Emergency Meeting of Eurozone Leader on Monday to discuss Greece, but the ECB may very well act in advance.

Conference 60

Conference Meeting Banking Finance 60

David A Fields

JUNE 14, 2015

A consultant sent me the following question: A vendor I work with has invited me to give a four-part series of webinars. The intention, of course, is to get more clients for me and for the vendor to get sales opportunities. Are there specific guidelines for using webinars? Here’s the answer I gave the consultant: There are two approaches to webinars in the consulting business.

Guidelines 174

Guidelines Sales Course Consulting 174

Chad Barr

JUNE 17, 2015

This week’s reflection point: I remember going through some old photo albums several years ago when my young son, astonished by viewing the black and white photos, said: “when did the world turn colorful?” Cute and innocent as it may sound, it made me realize that we often take our technology and innovation for granted. Just think about it.

eBook 52

eBook Groups 52

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Consulting

Tom Spencer

JUNE 13, 2015

The recent news of succession planning at 21st Century Fox brings an interesting issue to light. On Thursday, the Guardian reported that James Murdoch will succeed Rupert Murdoch as CEO at 21st Century Fox. At the same time, Rupert and Lachlan will become executive co-chairmen. The interesting thing about the Murdoch family’s control of Fox is that it relies on a dual-voting structure in which the family has nearly 40% of the voting power but only owns about 12% of the shares.

Financial 75

Financial Talent Report Marketing 75

MishTalk

JUNE 18, 2015

Knowing that a default is now inevitable, Greek citizens made a decision to stop paying taxes. The result was foreseeable: Greek Government Suffers Collapse in Revenue in May. The Greek government suffered a collapse in revenue in May after companies and individuals delayed filing tax returns amid fears that emergency levies were imminent in order to secure a deal with bailout creditors.

Government 59

Government Banking Finance Meeting 59

Strategy+Business

JUNE 15, 2015

In his new book, marketing guru Philip Kotler identifies debt-supported consumer spending as a flaw of capitalism -- along with 13 other shortcomings.In his new book, marketing guru Philip Kotler identifies debt-supported consumer spending as a flaw of capitalism -- along with 13 other shortcomings.

Marketing 44

Marketing 44

Seth Godin Blog

JUNE 16, 2015

It's possible you work in an industry built on perfect. That you're a scrub nurse in the OR, or an air traffic controller or even in charge of compliance at a nuclear power plant. The rest of us, though, are rewarded for breaking things. Our job, the reason we have time to read blogs at work or go to conferences or write memos is that our organization believes that just maybe, we'll find and share a new idea, or maybe (continuing a run on sentence) we'll invent something important, find a resour

Conference 43

Conference Resources Industry 43

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

Methodologies

Tom Spencer

JUNE 18, 2015

(Source: Flickr ). Brainteasers are another kind of question that you might confront in consulting interviews. They are likely to be tricky and to require “out of the box” thinking. Why do interviewers ask brainteasers? Well, since clients can sometimes ask questions which have no immediate or obvious answer, the goal of the brainteaser is to assess how well you deal with ambiguity under pressure.

Interviews 71

Interviews Consulting Company Management 71

MishTalk

JUNE 15, 2015

Maps of municipal elections in Spain in 2011 vs. the recent 2015 elections show a remarkable change in leadership. click on chart for sharper image PP - Blue - People's Party - Party of Prime Minister Mariano Rajoy PSOE - Red - Spanish Socialist Workers' Party - typically the largest competitor in what was once primarily a two-party system, but is no longer PNV - Green - Basque Country CiU - Yellow - Convergence and Union Podemos - Purple The alliances are very complex, but note the rise of Pode

Government 57

Government System Leadership Report 57

Strategy+Business

JUNE 18, 2015

When it comes to corporate multiculturalism, it's the relationship between an ethnically diverse board and its CEO that makes the biggest difference for leading firms.

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44

Martinka Consulting

JUNE 18, 2015

On May 5 I attended an event hosted by BNY Mellon and the speaker was their Director of Investment Strategy, Jeff Mortimer. Jeff presented his “Wheel,” which in simple terms tracks economic cycles by where on the wheel we are in terms of time. He stated the economy is now at 10:00, moving from worry to greed, with 12:00 being the peak. We’ve seen increasing profits, capital expenditures picking up and indications interest rates and inflation may rise.

Small Business 43

Small Business Study Marketing Strategy 43

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Case Study

Tom Spencer

JUNE 16, 2015

(Source: Flickr ). The guesstimate question (market sizing or other) is one of the types of question you are likely to encounter in consulting interviews. Below we list twenty three (23) sample guesstimate questions broken down by question type. Population Questions. How many births are there in America each day? How many petrol stations are there in Sydney?

Interviews 71

Interviews Marketing Consulting Company 71

MishTalk

JUNE 14, 2015

"Last Try" in Greece For years we have heard phrases like down to the last hour, one minute before midnight, now or never, etc. But on every previous occasion, the Troika negotiators pulled an agreement rabbit out of the hat. So, when we read Greece Locked in ‘Last Try’ Talks with Bailout Negotiators it's easy to be more than a bit skeptical of the serious " final " mature of it all.

Banking 56

Banking Government Policies Resumes 56

Killer Consultant

JUNE 16, 2015

One small gem on my phone is an app called genius scan (Apple App Store Link). This is really handy if you need to scan some documents (surprise!). You snap a photo, then show the app the corners of the document, and it automatically straightens it out. Then you can convert to b/w or greyscale if wanted, and also increase contrast automatically. You can scan multiple pages and put them together in a document and send it out as PDF.

Course 43

Course Meeting Consulting 43

Martinka Consulting

JUNE 15, 2015

The New York Times recently published a column that instead of increasing support for taxing the rich and giving it to the poor, “close to the opposite has happened.” The column went on to say conservatives feel this proves Americans understand lower taxes spur growth and liberals say our citizens have been hoodwinked. Let me offer another explanation (and I didn’t make this up, it’s been around for some time).

Consulting 43

Consulting 43

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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Strategy