Emergence of Formal Behavioral Insights Teams and Initiatives
Steve Shu Consulting
JULY 25, 2014
'I recently ran into a short video by the New South Wales government which does a great job of introducing the notion of behavioral insights and application in the governmental space. Although still early, behavioral insights and the application of behavioral economics principles have been going global in the public policy space. At some point in the future we will see a wave build in the private sector – the value proposition for getting smart about behavioral science is compelling.
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