David A Fields

MARCH 26, 2019

Is your consulting firm like toothpaste? In case you’re scratching your head, trying to figure out where this is going, there’s an easy answer: No. Of course not. Your offering isn’t creamy and there’s no limit to how much consulting you can bring on a plane. But adopting a classic marketing strategy used to sell … Continued. The post A More Powerful Way to Communicate Your Consulting Firm’s Promise appeared first on David A.

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Consulting Course Strategy Strategy 364

The Fearless Marketer

MARCH 25, 2019

Most emails sent to renew past clients are as dull as stagnant pond water: “Hi, haven’t been in touch for some time since the Grimley project. Hope you are well. I’ve been having some great successes with recent clients and would love the chance to catch up.”. You know, something boring like that. And you wonder why you don’t hear back. They went comatose while reading.

How To 67

How To Recruiting Recruitment Marketing 67

1 to 1

MARCH 27, 2019

Social media is the world’s largest platform for people to exchange, argue, and find humor in their opinions and interests. Facebook alone had 2.27 billion monthly active users in Q3 2018. That’s roughly a quarter of the world’s population. But where do businesses fit in? As consumer usage rapidly grows, brands are taking to social media to express their values, introduce products, and launch initiatives.

Media 20

Media Report Productivity 20

Management Consulted

MARCH 26, 2019

Disclaimer: The MC Team is passionate about travel, and writes about stuff we think you’ll like. Management Consulted may receive a commission from The Points Guy Affiliate Network. If you are a loyal Delta flier (like us!), we’re excited to … Continue Reading. The post Delta American Express Gold – The Gold Standard of Airline Credit Cards?

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Airlines Travel Consulting Management 138

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Markovitz Consulting

MARCH 26, 2019

I’m heading to Houston tomorrow for the LEI Summit —always an exceptionally inspiring and educational event. I’m particularly excited to visit Houston because I just saw the new documentary, Apollo 11. It’s amazing. Composed of video taken by NASA and the Apollo 11 astronauts, along with Walter Chronkite’s actual description of the events, the movie provides a kind of fly-on-the-wall perspective of the now 50-year-old mission.

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Education Video 133

CaseInterview.com

MARCH 26, 2019

The PARADE Method (tm) is an approach to answering resume-oriented job interview questions. It is an approach I developed that is tailored for answering these questions in job interviews for management consulting, as well as interviews for senior executive positions in industry. It can be used by candidates to prepare concise and powerful answers to commonly asked consulting resume questions.

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Case Interview Interviews Resumes Retail 81

Management Consulted

MARCH 25, 2019

The McKinsey Solving Problem Solving Test (or McKinsey PST) sounds scary when you don’t know much about it. After all, it’s a test created by some of the smartest people at one of the most competitive firms in the world. … Continue Reading. The post McKinsey PST: Complete Prep Guide appeared first on Management Consulted.

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McKinsey Consulting Management Case Interview 114

Henry DeVries

MARCH 27, 2019

When you send the right direct mail, it does work. In my research on the best ways to attract high-paying clients, direct mail definitely finishes in the top ten.

Research 66

Research 66

Consulting Success

MARCH 24, 2019

Would you like to hang out together in the beautiful hills of Los Angeles in a private villa for a full day of building your business with “the Zipursky cousins”? If you’d like to have us share and discuss with you the latest best practices to grow and scale your consulting business… If you’d like to review, refine, and optimize your current offerings and develop more leveraged and high value ways to deliver them… If.

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Consulting Development 130

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

How To

Johanna Rothman

MARCH 28, 2019

You've got interdependencies across the organization for a given project or program to release a product. You can see demos. That's not the problem. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. You need some kind of milestone criteria so you know you can complete the entire product.

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Agile Productivity Software Marketing 63

Management Consulted

MARCH 28, 2019

Consulting firm credit card use is changing. It used to be that a consultant could wrack up thousands of reward points a year on airline tickets alone, not to mention hotels, ground transportation, and food. Credit card reward points are … Continue Reading. The post Firm Credit Card Use Changes In 2019 appeared first on Management Consulted.

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Transportation Hotels Airlines Consulting 100

Henry DeVries

MARCH 29, 2019

A killer professional bio is the greatest consultant marketing strategy in the world. Your bio can do a lot of the hard work of attracting high-paying clients.

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Strategy Strategy Strategy& Marketing 64

Clarity Consultants

MARCH 27, 2019

When business leaders think about training, they usually focus on how it benefits employees. However, by investing in robust learning and development programs, companies also stand to gain. When performance and productivity are enhanced, morale improves along with profitability. The post How Does Training Benefit Your Employees AND the Future of Your Company?

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Training Training Company Development 59

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Consulting

Management and IT Consulting

MARCH 26, 2019

An interview with Natasha Engan, Senior Vice President, Deltek Global Consulting, on the SPI 2019 PS Maturity Model™ and how benchmarking can improve consulting firm’s profitability, performance and growth.

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Benchmarking Consulting Interviews 58

Chad Barr

MARCH 27, 2019

When I first launched my software business, quite a few years ago, I was a solopreneur for the first few years performing the various tasks needed to run and build my company. Tasks such as: developing software, bookkeeping, marketing and customer services to name a few. As the demand for my services increased I quickly realized that I cannot do it alone.

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How To Software Talent Development 52

QEmploy

MARCH 28, 2019

State by State. The US has an abundant amount of consulting firms, big, medium and small-sized firms. At Qemploy , we have come up with a list of consulting firms in the US by state based on the headquarters of the firms. These consulting firms vary from management consulting to it-consulting to engineering consulting. It should be noted that these firms are not necessarily the biggest consulting firms in that state, as many of the bigger consulting firms have offices all around America and the

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Consulting Boston Consulting Group Groups Engineering 53

CaseInterview.com

MARCH 29, 2019

One of the biggest revelations I’ve learned about relationships (professional and personal), I picked up years ago from McKinsey. It was such a simple yet transformative concept. Here’s the story. At McKinsey, when I worked with a new client, I would conduct a round of initial introductory meetings with each member of the executive team. This was an opportunity to meet them, introduce our role of the project the CEO requested, and a chance to get to know them.

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McKinsey Meeting Report Analysis 51

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

Methodologies

Kates Kesler

MARCH 26, 2019

Amy Kates, Greg Kesler, and Gillian Pillans teamed up under the Corporate Research Forum to discuss large complex organisations today …

Research 50

Research 50

Consulthon

MARCH 29, 2019

I am very interested in what you think are the pain points when it comes to organizational, and team dynamics, or in other words what parts of that need help from outside. What do you think is main.

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The Source

MARCH 28, 2019

There are times when I’m more than happy to go with the flow—I’ll cheerfully stop for a chat when I bump into a friend, am happy to lose track of time when I’m engrossed in a good book, and enjoy exploring new places without a detailed itinerary. However, when it comes to my professional life, I’m rather more demanding: I want to see objectives and agendas, to know why I’m being asked to read a 30-page document, and to understand your expectations for that project you’ve just handed to me.

Leadership 40

Leadership 40

Prudent Pedal

MARCH 27, 2019

Imagine being a CMO or agency partner proposing this tagline and positioning statement to a managing partner or group of practice leaders: “We Suck Less.”. How do you think that idea would fly in the boardroom? Would you want to use it for your firm? Do you think that anyone would be stupid enough to use it? Probably not. Now imagine being a client listening to a group of firms cycling through your boardroom pitching their wares.

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Industry Groups Meeting Productivity 40

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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

Case Study

Rod Burkert

MARCH 27, 2019

Think you can’t do video? I used to think the same thing. (And I still have a long way to go to find my “camera” face and voice.). But a sure-fire way to get started is to have a repeatable blueprint you can follow every time. That’s what I have for you today. This is a video about videos – short, Authority-building videos. There are 3 things you want from your videos and the audience that watches them: attention, engagement, and action.

Video 40

Video Mercer Development Examples 40

Consulthon

MARCH 25, 2019

Hi All! I work in an organization where the sales team is pulled for everything (selling, market analysis, new opportunities, shipping, credit/debit notes, markdown provisions, budgets, 5Y plans, e.

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How To Analysis Sales Marketing 40

The Source

MARCH 26, 2019

Tasneem Azad originally wanted to be an astronaut. Seriously. She studied hard and even exchanged letters with NASA as a teen. Over time, however, she came to realise that being isolated from the world, several thousand miles away in orbit, wasn’t an ideal career for a people person like herself. Having spent just a short time in her company, it’s clear to us that she made the right choice: Tasneem’s vibrancy, warmth, and razor-sharp intellect really would’ve been a great loss to the world had s

Management 40

Management Study Marketing Development 40

Kai Davis

MARCH 25, 2019

Recognize the fact that your leads are human. When someone buys something from you, they have a Value (V) in mind for the service they’re buying. They decide to purchase your service because they perceive the Value (V) they’ll receive by purchasing as higher than the Price (P) you’re charging. V > P. Your Price (P) for your service shouldn’t equal your Cost (C) for the service — your Price should be higher than your Cost.

Marketing 40

Marketing Consulting 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Strategy