Sat.Jun 18, 2022 - Fri.Jun 24, 2022

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Better, Consulting Firm Marketing: Flywheels and Snowballs

David A Fields

Effective marketing will increase awareness, engagement and credibility among your consulting firm’s target audience. However, your efforts to build visibility consume considerable time and money while producing questionable results. A couple of proven, consulting firm marketing principles will boost your marketing success. Flywheels Flywheels are difficult to set into motion, and the weightier the wheel, … Continued.

Marketing 195
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How To Create Undeniable “Hype” Around Your Consulting Services With Michael F. Schein: Podcast #243

Consulting Success

Are you equipped with a good amount of knowledge and skills for your services? In today’s episode, Michael Shein, founder of MicroFame Media, shares his insights on how you can create undeniable hype around your consulting services. He had gone through different jobs in his career, and through these experiences, he was able to sort. How To Create Undeniable “Hype” Around Your Consulting Services With Michael F.

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Five Things To Know About Your Ideal Client

Consulting Matters

Today, we're talking about the five simple steps to developing your ideal client archetype, which builds on what we talked about in my last two blogs, why people don't get it when you speak and write about what you do and what is ideal client archetype and why you need one. So if you missed either of these episodes, go back and listen. I'll never forget the first time I downloaded Pandora.

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Starting a Strategic Initiative? Clarify Your Culture First

Leadership Planning with Liz Weber CMC

Now that you’ve finally hired the additional project team members needed, and you’ve checked, checked, and triple checked your strategic initiative’s plan and deliverables, it’s time to start your project, right? Wrong. Before you start any strategic initiative, clarify with your team the role the project plays in supporting your organization’s mission, and how […].

Culture 111
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Great Leadership from the Inside Out: The Best Question to Ask Yourself

Makarios Consulting

What does a great leader look like on the inside and why is it important? In this five-part series, we will be looking at “Great Leadership from the Inside Out” … because what is within you as a leader determines what comes out of your leadership. “True leadership emerges from one whose primary motivation is a deep desire to serve,” affirm James Sipe and Don Frick in their classic book Seven Pillars of Servant Leadership.

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318: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy?

On the Brink Podcast

Hear how gratitude can change your life and your business. Michele Bailey and I had such a terrific interview discussing her own life’s journey and how to be a successful woman entrepreneur. She is the founder of The Blazing Group, a brand and culture agency born of her strategy-first approach to business, her flair for sharing stories, and her desire to enhance employee wellness while pursuing business goals.

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You Can Find Joy And Happiness In Turbulent Times!

Simon Associates

With all that's going on today and in your world, do you sometimes feel down? Overwhelmed? Wishing there was a way to feel happy, joyful, fulfilled? Me too. That's why I was thrilled to be interviewed recently by Authority magazine for its interview series " Finding Happiness and Joy During Turbulent Times." They're talking with experts, business leaders, authors and mental health professionals who share lessons from their research and experience about how to find happiness and joy during troubl

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Choose Fulfillment And Lose Regrets Like Business Coach Marshall Goldsmith

Henry DeVries

How can you accommodate a persistent need for achievement and the inescapable unfairness of the world of serving clients? World-renowned leadership coach Marshall Goldsmith teaches us the key is to align with an overarching purpose.

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Dehumanization Is a Feature of Gig Work, Not a Bug

Harvard Business

The 40 million Americans who’ve rented out their services to platforms like Uber, Lyft, and DoorDash may be canaries in the coal mine of the new world of work.

Talent 81
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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You're an entrepreneur and don't like to lead people? Here are your options.

Asamby Consulting

Many entrepreneurs start successful companies because they're good at something specific. But then, workload increases and they have to add the first person to the team. Then the second, and so on. One day, they wake up and realize that they hate what they're doing. Because the don't like managing people. And that's fine. Read below about entrepreneurs that don't like to manage people and how they deal with it.

Company 52
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Great Leadership from the Inside Out: The Best Question to Ask Yourself

Makarios Consulting

What does a great leader look like on the inside and why is it important? In this five-part series, we will be looking at “Great Leadership from the Inside Out” … because what is within you as a leader determines what comes out of your leadership. “True leadership emerges from one whose primary motivation is a deep desire to serve,” affirm James Sipe and Don Frick in their classic book Seven Pillars of Servant Leadership.

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10 Ways to Improve Your Content Creation Labor Intensity

Chad Barr

Creating authoritative content can be time consuming and require our energy, focus and creativity. Although I believe that content creation must come from a place of love, dedication, service, while genuinely caring to provide value for our audience, there are still ways we can reduce our labor intensity. I would like to suggest 10 such ways: Invite guest contributors to publish their content on your site as long as it provides value to your audience.

Energy 52
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Successful Project Delivery in Aerospace and Defense: Success Criteria

Epicflow

Successful project delivery is the main goal of project management efforts, but what does project success really mean? Delivering a project on time and within budget, you may think. Yes, but that’s not enough. If you want your initiative to be successful, it’s a good idea to determine what success will look like for this particular project. . In aerospace and defense projects, there should be no room for ambiguity regarding the desired outcomes.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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How to Apply the Scientific Method for Greater Learning Application

Actionable

Over ten years ago, Eric Ries wrote and published a book called The Lean Startup. You may have heard of it. You may have read it. It was written with software company founders in mind. Think of it as Good to Great for these founders. Even now, this book and its many great ideas are […] The post How to Apply the Scientific Method for Greater Learning Application appeared first on Actionable.co.

How To 52
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The 5 Key Corporate Sustainability Trends in 2023

Comatch

In today’s environment, business leaders are faced with a complex blend of social, environmental, market, and technological challenges. With so much to worry about, some executives have been slow to place sustainability at the forefront of their strategy. However, a growing number of companies are going the extra mile to face ongoing sustainability challenges.

Trends 52
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10 Hidden Workplace Stressors That Keep You Disengaged

Organizational Talent Consulting

If you are like most people, you are experiencing more daily stress than ever. You are also more likely to be working longer and harder than in previous years. We can blame the staffing shortages, working from home, and technological advances for some of the added stress. But, if we're honest, much more is happening here. The pursuit of happiness has led to over-scheduled calendars, feelings of inadequacy, and less time for meaningful relationships.

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Are consulting firms’ missing the new mark with their thought leadership?

The Source

resh via Teams and Zoom, have found it easier to identify who the real specialists are. While factors that are harder to appreciate remotely (culture, global reach) have become less important, those that give comfort and assurance from afar (brand) now sit alongside expertise in terms of importance.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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How to Apply the Scientific Method for Greater Learning Application

Actionable

Over ten years ago, Eric Ries wrote and published a book called The Lean Startup. You may have heard of it. You may have read it. It was written with software company founders in mind. Think of it as Good to Great for these founders. Even now, this book and its many great ideas are […]. The post How to Apply the Scientific Method for Greater Learning Application appeared first on Actionable.co.

How To 52
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The 5 Key Corporate Sustainability Trends in 2022

Comatch

In today’s environment, business leaders are faced with a complex blend of social, environmental, market, and technological challenges. With so much to worry about, some executives have been slow to place sustainability at the forefront of their strategy. However, a growing number of companies are going the extra mile to face ongoing sustainability challenges.

Trends 52
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The Great Resignation Stems from a Great Exploration

Harvard Business

If leaders embrace the moment with empathy and support, they can set up their people for personal and professional growth.

Talent 70
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The Top People Manager Skills Needed to Thrive

LSA Global

Do You Have What It Takes? The Top People Manager Skills Needed to Thrive As you take on the role of people manager, are you sure you’re fully prepared? Hopefully, you have you been through some proven management training programs to help transition from the role of individual contributor to leading a team. And ideally for new people leaders, the new manager training included the: Hard skills of business acumen , financial acumen , planning, organizing, and controlling Soft skills of leadership,

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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A Tool to Help you Understand the Strength of WOO®

Leadership Vision Consulting

Do you have the Strengths of WOO®? At Leadership Vision, we have created a tool called a ThemePrint to help you process and understand your Strengths. Since WOO® is one of the most searched-for terms on our website, we thought we would make this ThemePrint available to download for just $4.99. Learn more here! The post A Tool to Help you Understand the Strength of WOO® first appeared on Leadership Vision.

Tools 36
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How to Recruit and Retain Digital Talent

Comatch

Digital professions are more in-demand than ever, and that’s not about to change. As the CTO at COMATCH, part of my job is to help our businesses formulate strategies to attract, find, and recruit top talent to fill high-skill digital positions. However, the marketplace is changing. Various new trends and cultural shifts have led to a demand-heavy market.

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How AI Can Make Strategy More Human

Harvard Business

It’s opening up a new world of strategy innovation.

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Is Your Sales Team Confidence High Enough to Succeed?

LSA Global

Confidence in Sales Experienced sales managers know that their sales teams need competence and confidence to succeed. Nothing new or surprising there. Sales team confidence needs to be high. And most salespeople are quite confident that they’re, well, confident. But do you know just how incredibly important confidence is in selling complex solutions and what positive traits customers ascribe to salespeople who come across as confident?

Sales 36
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.