Sat.May 05, 2018 - Fri.May 11, 2018

article thumbnail

Why Marketing Won’t Work for Your Consulting Firm. Or Will It?

David A Fields

Many consulting firm leaders think marketing their consulting practice is like baseball: You get up to bat with your articles, or blogs, or tweets, or speeches (a.k.a. your marketing). At some point you’ll hit one out of the park; i.e., one of your marketing tactics garners a passel of viewers or readers or listeners.

Marketing 210
article thumbnail

Updating Processes? Go Slowly!

Gina Abudi

Refining or updating processes don’t go well when the project is rushed or when the people tasked with doing the work are not the ones who use the process. When the project of updating processes fails, the company may give up and leaves things as they are – the status quo prevails. Processes should be [.]. The post Updating Processes? Go Slowly!

Company 31
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips for Reading the Room Before a Meeting or Presentation

Harvard Business

beastfromeast/Getty Images. In every conversation at work, there’s the explicit discussion happening — the words being spoken out loud — and the tacit one. To be successful in most organizations, it’s important to understand the underlying conversations and reactions that people in the room are having. But if you aren’t picking up on those subtle cues, how can you learn to do so?

Meeting 51
article thumbnail

Five Traits of Effective Leadership (podcast)

Leadership Vision Consulting

Today on the podcast, we’re talking about five leadership qualities that all leaders need to master if they want to be most effective. These five traits come from a list that Sara has been compiling for several years. To date, her list includes over 20 highly discerned characteristics that are critical in helping determine the success or failure of a leader.

article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

What It Takes to Think Deeply About Complex Problems

Harvard Business

hh5800/Getty Images. The problems we’re facing often seem as complex as they do intractable. And as Albert Einstein is often quoted as saying, “We cannot solve our problems with the same level of thinking that created them.” So what does it take to increase the complexity of our thinking? Too many leaders default to looking at decisions as either-or: The answer is right or wrong, good or bad, win or lose.

More Trending

article thumbnail

2018 ExperienceBain TECH

Management Consulted

Does the intersection of tech and business strategy excite you? Does harnessing the effect of tech innovation on business get you out of bed in the morning? Then Bain is calling you – provided you are a 1st year MBA … Continued. The post 2018 ExperienceBain TECH appeared first on Management Consulted.

Bain 145
article thumbnail

Improving the Patient Experience: People, Process, Place Model

Tom Spencer

In this day and age of hospitals working to provide better care and outcomes for a cheaper price, one of the ways to gauge the impact that the implemented changes are having is through measuring patient satisfaction. Hospitals, health systems, and some private practice groups are working actively and diligently to improve patient satisfaction scores.

article thumbnail

Do We Really Have to Choose Between Instructor-Led Training and eLearning?

Clarity Consultants

ELearning has truly taken the L&D industry by storm. The convenience and cost savings of scaled learning programs has been a total game changer for corporate training programs. But many still hold that the traditional instructor-led training format will always be more engaging and more impactful for students. But perhaps there is a middle ground.

article thumbnail

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat. When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

Marketing 120
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

The Rank Order Priority List

CaseInterview.com

Most of my work involves either a corporate strategic plan or a personal strategic plan. The core of strategic planning centers around deciding on priorities and allocating resources to those priorities. A good strategic planning process is quite painful. It’s painful because resources are always constrained. This has been true in every strategic plan with which I’ve ever been involved.

article thumbnail

All you need to know about the interview (Part III: Case Interview Formats)

Tom Spencer

This post will mainly focus on introducing the case interview format, and an overview of several key formats that are typically used. You may wonder, shouldn’t the format always be the same? No, there are different formats for the case interview, in other words different setups. Standard Format. The standard format is a one-on-one case interview. With this format, there are two styles: interviewee-led and interviewer-led.

article thumbnail

An Ode to the Thief of Time

Strategy+Business

In Soon: An Overdue History of Procrastination, from Leonardo and Darwin to You and Me, Andrew Santella explores procrastination, and why it is that whenever there is a job to do, you can count on someone putting it off.

64
article thumbnail

Overcoming the fear of marketing yourself

Jacq Hackett Consulting

When you first start out as a consultant the prospect of having to sell your services can be daunting. And if you think this is something that only affects you, then you might be surprised to hear that a lot of my Solo Consultant Masterclass students have been in the same boat. When you’ve spent your career primarily within the public sector, moving to the private sector can mean getting outside your comfort zone – and for many of us, selling our services is definitely falls into that category.

Marketing 120
article thumbnail

Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

article thumbnail

Put Away Your Cape: Why Leader as Hero Doesn’t Work

Actionable

Let go of the idea of leader as hero, and model the kind of behavior you want to see from your team—you'll all be happier, healthier, and more productive. The post Put Away Your Cape: Why Leader as Hero Doesn’t Work appeared first on Actionable.co.

article thumbnail

How I used cold emailing to land an internship in Mongolia

Tom Spencer

Leading up to the summer before my senior year of college I was searching through Google for my next travel destination when a pop-up ad directed me to a website about Mongolia, the land of nomadic culture and once the largest contiguous empire founded by Genghis Khan. After some reflecting, I decided maybe I could both work and do backpacking at the same time.

Resumes 68
article thumbnail

Creating Excitement and Value

Chad Barr

Photo by: Chad Barr. This last weekend, my family and I traveled to Los Angeles to celebrate the wedding of our niece, Shoshana to her talented and amazing new husband, Ryan. A truly beautiful celebration of love and a special occasion with our family as well as friends and other family members we have not seen in years. We got to relax and experience gorgeous Pasadena and even visit Disneyland and the Los Angeles Zoo.

Travel 52
article thumbnail

How To Market With A Podcast

Henry DeVries

Podcasts are one of the most effective business development strategies available today. Are you taking advantage of the marketing opportunities in hosting or participating in podcasts?

article thumbnail

TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

article thumbnail

Put Away Your Cape: Why Leader as Hero Doesn’t Work

Actionable

Let go of the idea of leader as hero, and model the kind of behavior you want to see from your team—you'll all be happier, healthier, and more productive. The post Put Away Your Cape: Why Leader as Hero Doesn’t Work appeared first on Actionable.co.

article thumbnail

Knowing When You Release Value

Johanna Rothman

Sometimes, teams have trouble releasing their work, showing the value of the work they’ve completed. There are many possible reasons for this release problem: The team doesn’t have sufficient working agreements about what “done” means. I’ve written about frictionless releasing. In Create Your Successful Agile Project , I wrote about the done, done-done, and done-done-done words we sometimes hear.

Agile 54
article thumbnail

Manufacturing Goes Carbon Negative

Strategy+Business

In the face of heightened urgency, some companies are seeking to go "carbon negative" by finding ways to actively pull carbon dioxide from the air and lock it into their products. For manufacturers, this means getting access to carbon-negative raw materials. And they will soon have more options for doing so, thanks to an emerging new industrial sector.

article thumbnail

Why Great Employees Leave “Great Cultures”

Harvard Business

Dragan Todorovic/Getty Images. “We have a great culture.” We have all heard it. We have all said it. But what does that mean? Ping-Pong tables, free meals, and beer on tap? No. Yoga, CrossFit classes, and massage chairs? I so need that, but no. The promise of being part of a hip, equity-incentivized, fast growing team? Closer, but still no.

Culture 53
article thumbnail

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

article thumbnail

Putting a value on a story

Seth Godin Blog

Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you're hoping to sell a diamond ring. A few blocks away, Tiffany will happily sell you a diamond ring. Buy a $7,000 ring at Tiffany's and walk over the one of these guys and you'll be lucky to get $1,000 for your new ring. That $6,000 is what you paid for the story.

Course 52
article thumbnail

CFO Branding 101

Free Agent CFO

If I were asked to speak in front of 10,000 part-time CFOs and was allowed to give just one piece of advice, that would be easy. “Don’t be generic.” A Tale of a Generic Chicago CFO. A part-time CFO reached out to me asking how to better close client projects. I didn’t have the heart to tell him that his approach was dull, bland, and lifeless.

article thumbnail

The Revenue Stream Revolution in Entertainment. and Media

Strategy+Business

Digitization has permanently reshaped the global entertainment and media (E&M) ecosystem. The most successful E&M companies have always benefited from multiple revenue streams. But today profitable growth may depend on having five, six, or even more revenue streams -- an often fluid portfolio of bets on areas outside core business and traditional product lines.

Media 53
article thumbnail

This is WHY you need to reset your marketing plan and here’s HOW to do it

Rod Burkert

Greetings from … well, it’s hard to say. We posed at a corner in Winslow, AZ and then drove about an hour south from there to … the Mogollon Rim. Why? We are meeting up with friends who will install solar power on our rig so that we can do some more remote stays and save money over “traditional” RV parks that have become quite expensive of late.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.