Sat.Sep 06, 2014 - Fri.Sep 12, 2014

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Five (and a half) Pricing Strategies that Will Win You More Projects at Higher Fees

David A Fields

'Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Prominent signs proclaim each brand’s current price per gallon, making it easy to compare among alternatives. And drivers whose time is worth hundreds of dollars an hour will drive miles out of their way or wait in line for what amounts to a dollar or two off their total bill.

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Growth Strategies

Tom Spencer

'Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. (Source: Culturamix ). THE frequently used term business growth simply describes the process of improving some measure of an enterprise’s success, ranging from promotion, product development, new market entry or improving employee productivity.

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What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

'Preventable gaffes give you a bad rep for no reason. I realize that real-time is of the essence, but it’s better to take an extra 10 seconds to understand what you’re posting, then to make a mistake that gets written about for days to come – and makes you look insensitive and foolish. From Union Street Guest House , to the Teenage Mutant Ninja Turtles and British Airways , to US Airways – and the list goes on and on, preventable gaffes happen to far too many.

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Lighten Up Your Marketing

Women in Consulting

'By: Kathy Klotz-Guest. Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B. I believe this is changing. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Is a Blog Valuable?

David A Fields

'A question I was asked: Everyone tells me that I need a blog. Do I? If so, why? What would your suggestion be to this consultant? Do you blog? Is it valuable for you? Post your thoughts by using the ‘Leave a Comment’ box below.

More Trending

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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

'Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy. Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. As a result of this, they’re doing some interesting things. For starters, they’ve developed a Strategy Management Unit with a strong customer service component.

Media 90
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China Banking Crisis "Almost" Certain Says Senior International Economist; Global Banking Crisis "Is" Certain Says Mish

MishTalk

'The Sydney Morning Herald warns about a ''clear and present danger'': Australia to be Hit as Chinese Economy Unravels Speaking at a conference on Thursday, the federal government''s former top resources forecaster Quentin Grafton said the iron ore price was unlikely to recover quickly, leading to a painful downturn in the Australian economy in 2015.

Banking 78
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How to Leverage Your Book into Business

David A Fields

'A question I was asked: I just wrote a book, how can I leverage it to generate more income? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

How To 186
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Pushing CEOs to Be Bold after the IPO

Strategy+Business

'By structuring CEOs'' contracts to focus on the long-term health of their company, newly public firms can encourage an emphasis on innovation.

Company 69
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Value of a Crisis Simulation

Melissa Agnes

'Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. Scrambling to understand what’s going on, they sift through links to news sites and high-ranking blogs that are being shared like wild fire and beginning to populate the search engines for your targeted keywords.

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Undeclared War on Russia; Solidarity by Force; Ruble Falls to Record Low; Sanctions Target Private Companies

MishTalk

'Sanctions or War? It''s long overdue we label sanctions for what they really are: war. If you prefer, call them "economic war". Today, president Obama took the undeclared war another step forward by targeting Lukoil, a private Russian company. Please consider Gazprom, Lukoil Hit in New Round of Sanctions. The US dramatically expanded its sanctions against Russia on Friday by adding Gazprom, Europe’s leading energy provider, to the list of targeted companies, as it sought to ratchet up pressure

Company 77
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Do I Need to Reveal My Earnings?

David A Fields

'A question I was asked: A potential client asked me some direct questions about my earnings history, how should I reply? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

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Organization Change: i4cp Interview with Amy Kates

Kates Kesler

'i4cp (Institute for Corporate Productivity) recently interviewed Amy Kates on organizational change. Click below to download insights from Kates Kesler’s experience guiding change in large complex organizations.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! How is it Friday already? Where does time go? This week I’ve been trying to jam two work weeks into one as I’ll be traveling to the middle east next week – Dubai to be precise – to speak to healthcare delegates at a GCC government conference. OK, so maybe that’s where my week went, but still, time sure does fly!

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Average Workweek Back at Pre-Recession Levels: What About the Obamacare Effect?

MishTalk

'A chart of hours worked shows the average work week has returned to pre-recession levels. Average Work Week Moreover, note that the number of part-time jobs has been relative steady in the recovery. Employed Usually Working Part Time What About the Obamacare Effect? The Obama administration uses the above charts to make the claim Obamacare did not lead to a reduction in hours worked.

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Darwin the Evolved Consultant – Getting Butts in Seats

David A Fields

'All images and text are the copyright of David A. Fields. (c) 2014 David A. Fields. All rights reserved.

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Location, Location, Location

Strategy+Business

'Wharton marketing professor David Bell explores how the real world affects the success of internet companies.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Valuing Attitude, Valuing Employees, Retaining Employees

Leadership Planning with Liz Weber CMC

I’ve pulled another article from the archives as I believe it’s something we as business owners need to keep in mind…. I had breakfast this morning with one of my sisters at a nice little restaurant in Denver. The waitress sat us immediately, and then started listing all of the house specialty coffees. When my sister and I both said, "Just plain coffee please.

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Japanese Economy Contracts Bigger than Expected 7.1% in 2nd Quarter; Really Bad Theories

MishTalk

'By now it should be pretty clear that Abenomics is a complete failure. Abenomics did not spur lending, investment, hiring, or wage growth. It''s one touted "success" is that prices have gone up. And for cash-strapped consumers facing higher taxes, that alleged "success" is actually a disaster. Japanese Economy Contracts Bigger Than Expected 7.1% in Second Quarter Please consider Japan says economy contracted 7.1 percent in April-June on bigger drop in business investment.

Sales 76
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Attention Impulse Shoppers: Mobile Commerce has Its Eye on You

1 to 1

'Leaving your wallet and credit cards at home is getting easier as competition in mobile commerce intensifies. Apple, Twitter, Facebook and other companies are offering up more ways to make purchases that blur the lines between online and offline payments. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Company 49
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It's a Race to the Bottom in China's Auto Market

Strategy+Business

'Chinese and foreign automakers are preparing to compete in the low-end car market.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Growth Ideas From London

Chad Barr

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Every several months I get together with my global growth circle (mastermind group on steroids), facilitated by Alan Weiss, to discuss our businesses and identify growth areas for our clients and for us.

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53% of Chinese Expect War With Japan

MishTalk

'Even with battles over energy, disputed islands, and recent militarism by Japan, one might not have expected this polling result: Majority in China Expect War with Japan. China and Japan are heading towards military conflict, according to a majority of Chinese surveyed on ties between the Asian powers in a Sino-Japanese poll. The Genron/China Daily survey found that 53 per cent of Chinese respondents – and 29 per cent of the Japanese polled – expect their nations to go to war.

Energy 76
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Worthless (priceless)

Seth Godin Blog

'We can transform a priceless thing into a worthless one. Mishandle it, disrespect it, break it, leave it out in the rain. The compromise of the moment, the urgency of now, the lack of a long view--it''s trivially easy to destroy things we think of as priceless. But we can also transform the worthless into things valuable beyond measure. When we attach memories to something, it becomes worth treasuring.

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The Home Depot Data Breach Shines a Light on CIOs' Lackadaisical Attitude Toward Data Defense

1 to 1

'The Home Depot last week confirmed it''s investigating "unusual activity" concerning its customer data after an investigative report revealed possible fraudulent activity on the company''s payment systems. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Data 47
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.