Five (and a half) Pricing Strategies that Will Win You More Projects at Higher Fees
David A Fields
SEPTEMBER 10, 2014
'Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Prominent signs proclaim each brand’s current price per gallon, making it easy to compare among alternatives. And drivers whose time is worth hundreds of dollars an hour will drive miles out of their way or wait in line for what amounts to a dollar or two off their total bill.
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