David A Fields
JUNE 9, 2020
Extraordinary times present you and your consulting firm with the opportunity to make extraordinary contributions. You can employ the toolkit you’ve assembled for consulting to support broader, deeper impact. As noted here, you’re already doing good by promoting your consulting firm, building relationships, helping clients and sending chocolate-covered espresso beans to worthy colleagues.
Markovitz Consulting
JUNE 9, 2020
The disruption caused by COVID-19 has forced businesses to adopt new ways of operating. That transition hasn’t been comfortable or easy, but it’s made the value of the small-batch mindset that we use in lean apparent in sectors that haven’t considered it before. In Your Kitchen Can Be as Well Stocked as Restaurants Now , the NYTimes points out that with the mass closure of restaurants around the country, restaurant supply companies, fishmongers, and farmers are now selling direct to consumers to
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Tom Spencer
JUNE 6, 2020
Reading Time: 5 minutes. As I’ve watched the COVID-19 situation unfold, like many of you, I’ve been fearful for the future of the economy and the well-being of individuals around the world. Quite honestly, however, during the first few weeks of the crisis I hadn’t focused on how it would impact my own situation or how it would disrupt our campus and the current job market.
The Management Centre
JUNE 11, 2020
Covid-19 has presented leaders with a huge amount of challenge and organisational change. Getting your teams and services functioning during lockdown alongside handling the related upheaval has not been easy or straightforward. However, as we move through June and restrictions start to ease across the UK and Europe, it would be tempting to think the crisis has eased.
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Consulting Success
JUNE 8, 2020
A book can be your business card, your ultimate branding tool which can help you take off in your career or business. In today’s episode, Michael Zipursky and Martin Lindstrom talk about branding tips for consultants. Martin is a brand and culture transformation expert and the Founder of Lindstrom Company. He shares his fascinating story, starting from.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Tom Spencer
JUNE 6, 2020
Reading Time: 4 minutes. Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. campaign optimization). Designing an optimal channel distribution strategy (e.g. brick-and-mortar vs online).
Alan Weiss
JUNE 6, 2020
I think it’s time to remind everyone that money and time are priorities, not resources. In other words, “I don’t have the budget” or “This isn’t a good time” are specious excuses. There IS time and there IS money, but they are invested elsewhere. Your job is to demonstrate so much value (or have such a strong brand) that it becomes apparent that the money and time should be reallocated to you because you represent a greater return on that investment.
Clarity Consultants
JUNE 10, 2020
Both synchronous or asynchronous have their own benefits and drawbacks. If you want to know which one you should use, here are some points to consider. The post Synchronous vs. Asynchronous Learning: Which Should You Use? appeared first on Clarity Consultants - Training Development.
On the Brink Podcast
JUNE 12, 2020
Learn how to write a book and get it on Amazon! As an award-winning author and now having finished my second book, I know it is a tough row to hoe when you think you have something to share and want to write a book about it. You yourself might be wondering, but how do you write a book? In today’s podcast, Suzanne Doyle-Ingram talks about her method for helping people, just like you and me, write, publish, and best of all, use their book to grow their business.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Management Centre
JUNE 8, 2020
Accelerate learning to help your team through the challenges. Lockdown may be easing here in the UK, but things are going to be tough for a while for charities and non-profits. Some organisations have restructured their teams and services to meet emerging and emergency needs. Some people are returning from a period of furlough, into roles that have changed and require new ways of working.
Alan Weiss
JUNE 9, 2020
This morning a very popular and professional local radio host commented that there was an article, he was told, in the New England Journal of Medicine, pointing out that masks were not an effective preventive for the coronavirus. Before posting this on any of my platforms, I thought I’d better check out the source. The NEJM in fact said that masks were not needed for “casually passing by others” but that in crowds and contained environments masks were every efficacious in preve
The Fearless Marketer
JUNE 8, 2020
Instead of just reading today’s Fearless Marketer, I’d like to ask for some input from you. And I’ll make it fast and simple. Can you please respond to this blog post by telling me what you are looking for these days when it comes to attracting more of the right clients to your business? You can share anything with me: What ideas, insights and information are you looking for?
Jerry Fletcher
JUNE 6, 2020
“I don’t have to be there in person.”. First I had to teach consulting clients how to use Zoom. We walked through lighting, checking the background and the inevitable foul ups. Then we did a little refresher on how to present successfully at a distance. A couple months into sheltering in place we shared fun uses like a virtual happy hour. Then the lights went on.
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Henry DeVries
JUNE 11, 2020
Many CEOs realize their job in this “new normal” (whatever that is) is to speak directly to customers and employees.
On the Brink Podcast
JUNE 8, 2020
Learn how to be the great leader the future needs! We have been developing a Leadership Academy for a healthcare system and working with their team to develop great leaders. This is particularly important during times of great stress, like this pandemic that is upon us. But it is equally important during the more normal yet still uncertain times that were affecting the world before the COVID-19 mess.
Johanna Rothman
JUNE 9, 2020
Create Transparency At All Levels Principle. In the agile and lean communities, we talk a lot about transparency. This image is the transparency principle we used in From Chaos to Distributed Agile Teams. I see the most product and program success when the various teams create transparency between them, the middle of the continuum. That's the full-product transparency.
The Source
JUNE 11, 2020
Some years ago, I attended a meeting with a major technology firm at which they presented the results of a company-wide innovation process that had produced hundreds of ideas for new products and services, winnowed down to a handful they believed would transform their business. It was an immense and fascinating endeavour involving hundreds of thousands of people, which had clearly raised the bar when it came to internal conversations about what their customers needed.
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Makarios Consulting
JUNE 10, 2020
If your team has twenty or thirty items on its “to do” list, we have one word of advice for you: don’t. Don’t scramble to try to get everything done at once. That is a surefire recipe for increased stress, wasted energy, and missed goals. High-performing teams recognize that to go fast, they have to go slow. Time is finite and resources are finite – therefore, team members need to clarify and understand their priorities and focus their efforts on those tasks.
On the Brink Podcast
JUNE 10, 2020
Hear how to realign your organization's culture for amazing growth! We were delighted recently to have another great interview about leadership and organizational development, this time with Kim Bohr. She was terrific. An author, excellent keynote speaker, executive advisor and CEO of The Innovare Group , Kim talked with us about how she works with companies and their leaders to assess, align and accelerate their strategic priorities.
Chad Barr
JUNE 10, 2020
The Sales Strategist Brad Tonini Interviews The Digital Empire Creation® Strategist Chad Barr. In this fascinating interview , Chad shares his insights how sales people (and others) can leverage content and the web to be heard, stand out in the crowd, transform their success by impacting their clients. Insights Timeline: 0:00 Introduction. 1:25 Why being a prolific publisher of remarkable content is critical to strengthen your thought leadership. 2:50 Positioning sales people as experts that get
Kai Davis
JUNE 9, 2020
These times are of critical importance, and I stand with BIPOC (Black, Indigenous, and People of Color). I’m a white guy, and I recognize my privilege. My voice isn’t one you need to hear on this topic. Rather than contributing to the noise, let me point you towards a collection of resources and organizations who deserve your attention and donations on this matter: [link].
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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
Claris Consulting
JUNE 8, 2020
Last week we launched our new and vastly improved website. Over the course of the next 12 weeks, we plan to resend some of our most popular posts with a COVID-19 / reopening perspective. The hope is to remind you of the key takeaways while also addressing the new realities of our professional life. I recently visited a new client in Riverside, California.
The Management Centre
JUNE 8, 2020
Accelerate learning to help your team through the challenges. Lockdown may be easing here in the UK, but things are going to be tough for a while for charities and non-profits. Some organisations have restructured their teams and services to meet emerging and emergency needs. Some people are returning from a period of furlough, into roles that have changed and require new ways of working.
Brimstone Consulting
JUNE 8, 2020
Move from “handling the crisis” to “moving beyond the crisis.” . “I feel like I am in an eternal Wednesday,” a friend told me last week. He went on to describe how the COVID-19 pandemic has obliterated not only the line between the workday and the evening but also the line between weekday and weekend. Trapped in a continuous cycle of work, he shared that he was “exhausted” and “done.
Kai Davis
JUNE 9, 2020
A reader writes in asking about outreach. Specifically, how on earth do you get people to respond to your outreach messages (without feeling slimy, sales-y, or overly self-promotional)? In the outreach campaigns I run for myself (and for my consulting clients), there are a few essential rules I’ve picked up over time. One of the most important – and often overlooked – rules is that you want to start with small asks.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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