4 Steps to Creating a Strategy in an Uncertain World

The past few years have seen unprecedented disruptions, and companies are finding it nearly impossible to plan for the future. Such a volatile environment requires a new approach to devising strategy. Turning a world of uncertainty into a world of possibility requires a change of perspective, a new mindset on the part of business leaders. Companies need a different approach to devising strategy, one that relies less on looking at what the company can do and more on imagining what it could do — and then doing whatever is necessary to make that possible, however much it goes against past assumptions and established practices. The author offers a four-step approach to redefining strategy.