What Could Be the Relationship Between Design, Behavioral Sciences and Innovation?
Steve Shu Consulting
AUGUST 17, 2016
One concept that I describe in my recent book, Inside Nudging: Implementing Behavioral Science Initiatives , draws from Roberto Verganti. He uses the term, “Design-Driven Innovation.” I re-coin the concept as “Meaning-Driven Innovation” to ease the explanation a bit. The concept is that in order to innovate under such a framework, one needs to change the relationship between the product or service and the end user.
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