Sat.May 03, 2014 - Fri.May 09, 2014

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Reaching Higher in the Organization

David A Fields

'A question I was asked… I have an introduction to a sales manager at a potential client. How do I tactfully go over his head to get to the decision maker?… See my response in the Solo Consultant’s Network. The post Reaching Higher in the Organization appeared first on David A. Fields. Agreements Consultants Positioning Proposals Relationships agreements positioning positioning.

Sales 284
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How to Launch a Successful Hashtag Campaign

Melissa Agnes

'Hashtag campaigns are risky. Think #McDstories and, most recently, #myNYPD. When you give the public freedom to interpret a hashtag and share visuals or stories, even with the best intentions, you risk receiving negative contributions. However, this isn’t always a bad thing. Read: Hashtag Brandjack Campaigns – Lessons From #AskChevron. For example: If you’re a city that wants to launch a campaign with your city name (or something similar) as the hashtag and the goal is to get citize

How To 104
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End of Employer-Provided Healthcare: By 2020, S&P 500 Companies May Dump 90% of Workforce into Obamacare

MishTalk

'Companies did not always provide healthcare benefits. But over time, employer-provided healthcare became an expectation, if not a "right". That trend, especially with part-time workers has reversed. Some argue that by 2020, healthcare coverage may go full circle. For example, please consider the McClatchy article Report: large employers could shift nearly all workers’ health coverage to marketplace by 2020 A new investor report predicts that Standard & Poor''s 500 companies could shift 90 p

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How to Choose a Password Manager

Women in Consulting

'By: Jeannie Shea. Password security is more important than ever before. Bleeding Heart flowers.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Darwin the Evolved Consultant’s – The Value Conversation

David A Fields

'All images and text are the copyright of David A. Fields. (c) 2014 David A. Fields. All rights reserved. The post Darwin the Evolved Consultant’s – The Value Conversation appeared first on David A. Fields. Creating Value Darwins Positioning Proposals Relationships adding value Context Discussion positioning.

More Trending

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Another Bell-Ringing Discrepancy: Gallup vs. BLS Unemployment Rate

MishTalk

'In light of the enormous discrepancy between the Household Survey and the Establishment Survey in last Friday''s jobs report, I thought it might be worthwhile to revisit the discrepancy between Gallup and the BLS that I have talked about before. Recall that last Friday the Establishment survey showed a net gain in jobs of 288,000 while the household survey showed a net loss in employment of 73,000.

Survey 77
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Getting Value Propositions Right, with Data and Analytics

Strategy+Business

'In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.

Data 71
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How to Write What Your Client’s Need to Read

David A Fields

'A question I was asked… I find that some topics that I write about are so intuitive and automatic for me that I can’t articulate them, any advice?…See my response in the Solo Consultant’s Network. The post How to Write What Your Client’s Need to Read appeared first on David A. Fields.

How To 170
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What’s Your Web Wealth?

Chad Barr

I was just chatting with my dear friend and client, Phil Symchych , who is a wizard at helping elite business owners create their business and personal wealth. As we were discussing this topic it occurred to me that through the work I do with my clients, I help them dramatically create and increase their web wealth. Your web presence (strategy, amazing content and wow design) presents you and your clients with tremendous potential value.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Symantec Says "Antivirus Software Is Dead"

MishTalk

'Antivirus "is dead" says Brian Dye, Symantec''s senior vice president for information security. Dye proposes businesses hire Symantec to minimize the damage once hackers break in. The Wall Street Journal reports Symantec Declares Antivirus Software Dead , turns to minimizing damage from breaches. Symantec Corp (SYMC) invented commercial antivirus software to protect computers from hackers a quarter-century ago.

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How Subsidiaries Can Gain Power in Multinational Corporations

Strategy+Business

'Business units abroad that focus on technology and R&D exert more influence with the home office than those that focus on sales or marketing.

Sales 69
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Killer Questions to Ask New Prospects

David A Fields

'A question I was asked… I have an interview coming up with a prospect who is vetting several consultants and I need to prepare some questions. Should I be specific or general?…See my response in the Solo Consultant’s Network. The post Killer Questions to Ask New Prospects appeared first on David A. Fields. Agreements Consultants Context Discussion Creating Value Fees Positioning Relationships adding value agreements Consultative selling consulting fees decision maker positioning.

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Look at Change Positively

Gina Abudi

'I was talking with a client (COO of a national organization) the other day who was complaining that he needed to talk to his management team again about an upcoming change initiative. He was putting off the conversation because it was such an effort for the management team to engage their staff in the change [.]. The post Look at Change Positively appeared first on Gina Abudi.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Misrepresenting the Libertarian Position on Putin

MishTalk

'Despite the complete failure of the wars in Iraq and Afghanistan, war-mongers and even self-proclaimed libertarians don''t understand what is going on in the Ukraine, why it''s none of our business, or even how the civil war in Ukraine started. A friend sent me an article today from the site Conservatives for Liberty called Confused libertarians are Supporting Putin by Gabriel?

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Female Directors and Their Impact on Strategic Change

Strategy+Business

'The effectiveness of women in the boardroom can depend on whether the company is having a period of good performance or bad.

Company 74
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Four words that win more projects at higher fees

David A Fields

'In the Arabian Nights, Ali Baba, the hardworking woodcutter, is deep in the woods of Persia when he spies a band of forty thieves depositing their loot in a magically sealed cave. Later, using only the two words he overheard and his Stihl chainsaw,[1] he gains admittance to the treasure trove and forever changes his […]. The post Four words that win more projects at higher fees appeared first on David A.

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Good at the beginning

Seth Godin Blog

'is another word for lucky. Someone needs to get lucky, and it might even be you, but luck is not a strategy. Becoming good in the long run, that''s the result of effort and tenacity and smart practice. Not just the individual, the kid who doesn''t learn to walk the first day, or the violinist who doesn''t win a competition at the age of eight, but organizations and their projects as well.

Tools 54
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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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China and Vietnam Engage in Ship-Ramming and Water-Cannon Fighting in South China Sea

MishTalk

'With most eyes on Ukraine-Russia and China-Japan battles, let''s shift the spotlight to the new global hotspot, an intensifying feud between China, Vietnam, and the Philippines in the South China Sea. The Financial Times reports Chinese and Vietnamese Vessels Face Off in South China Sea. Tensions in the South China Sea escalated dramatically on Wednesday after Vietnam said Chinese ships rammed its vessels near the Paracel Islands and the Philippines detained a Chinese fishing boat and crew.

Report 70
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Are You Connecting to the Internet of Customers?

Strategy+Business

'Behind all the technology we''ve started taking for granted is the most important element of all: the consumer.

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Done is Better Than Perfect

Leadership Planning with Liz Weber CMC

When I recently came across this quote by Sheryl Sandberg, COO of Facebook, “Done is better than perfect,” it stopped me in my tracks. I think it’s one of the most succinct messages many of us in management and leadership positions need to hear. Too often, I catch myself spending. The post Done is Better Than Perfect appeared first on Weber Business Services, LLC.

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What's your job?

Seth Godin Blog

'Not your job title, but your job. What do you do when you''re doing your work? What''s difficult and important about what you do, what change do you make, what do you do that''s hard to live without and worth paying for? "I change the people who stop at my desk, from visitors to guests.". "I give my boss confidence.". "I close sales.". If your only job is "showing up," time to raise the stakes.

Sales 52
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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US Dollar Action, Treasuries, and Other Curious Things; Motto to Live By

MishTalk

'Has anyone noticed the slow decay in the US dollar? If not, here it is in pictures. US Dollar Index Weekly Chart As shown in the above chart, the US dollar slid from 85 to 79 since July 2013. Looking back a bit further, the US dollar has been rangebound between 79 and 72 since April of 2010 A monthly chart shows the dollar has been rangebound between 92 and 71 since 2004.

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A Toast to Industry Disruption

Strategy+Business

'In The Craft Beer Revolution , Steve Hindy traces an industry disruption that gives beer drinkers reason to cheer.

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Recent Learning and Reflection

Chad Barr

Here are some of the ideas I have recently learned or reflected upon: Identify what’s holding me back and the push forward to the next goal. Clarify what will make this another remarkable year and become fearless at executing on it. While traveling domestically and internationally, schedule strategic meetings with clients, thought leaders, influencers and reporters.

Travel 40
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Speedometer confusion

Seth Godin Blog

'The number on the speedometer isn''t always an indication of how fast you''re getting to where you''re going. You might, after all, be driving in circles, really quickly. Campbell''s Law tells us that as soon as a number is used as the measurement for something, someone will get confused and start gaming the number, believing that they''re also improving the underlying metric, when, in actuallity, they''re merely making the number go up.

Metrics 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.