Sat.Aug 02, 2014 - Fri.Aug 08, 2014

article thumbnail

Minnows vs. Whales

David A Fields

'A question I was asked: I heard you mention something about having a mixture of minnows and whales as clients. Can you explain more? What is the ideal mix of different types of clients? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships adding value agreements Consultative selling consulting fees Marketing posit

article thumbnail

Making The Case for Excluding Jargon From Crisis Communication

Melissa Agnes

'Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. Buzzwords tend to lose their meaning due to overuse, therefore becoming less effective. Then we have jargon. Jargon (pronounced with my French accent), is defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand, i.e. legal jargon.” When I talk, train and write about crisis communications, I alw

Training 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tolerance

Tom Spencer

'Independence of thought, acceptance of difference. “Tolerance implies no lack of commitment to one’s own beliefs. Rather it condemns the oppression or persecution of others.” ~ John F. Kennedy. “In the practice of tolerance, one’s enemy is the best teacher.” ~ Dalai Lama. “Religion is like a pair of shoes … Find one that fits for you, but don’t make me wear your shoes.” ~ George Carlin. “Resolve to be tender with the young, compa

article thumbnail

Meet "McCashier" Your $15.00 Per Hour McDonald's Worker Replacement

MishTalk

'Sure. You can make $15 an hour at McDonald''s, at least in Seattle. You just have to perform better than this machine. But if you are not more cost effective that that machine, then not only do you not make $15, you do not have a job at all. That machine is the not so distant replacement for cashiers demanding more and more pay. A Reddit comment says the cashiers at this McDonald''s were replaced by machines.

Meeting 78
article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

Success Indicators

David A Fields

'A question I was asked: I am meeting with a potential client and need some great question about how they measure success. What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Agreements Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships scorecards adding value agreements benefits Consultative selling consulting fees Marketing positioning.

More Trending

article thumbnail

Top consulting firms in Australia, a guidebook

Tom Spencer

'ARE you an aspiring consultant interested in working in Australia? Or perhaps a practicing consultant who wants to better understand the industry? Or maybe a partner/owner who wants to suss out your competition? What ever the case may be, we have produced a new guidebook which provides an overview of the management consulting industry and the most prominent firms in the Australian market.

article thumbnail

Fed Study Finds 2 million in "Forced Retirement", 52% Cannot Afford an Unexpected $400 Expense

MishTalk

'I have talked about " forced retirement " 174 times over the course of the past few years. I defined the term as those who retired because they had to, not because they wanted to. Why might they have to? Easy. If someone of retirement age wants a job and needs a job and needs income, but does not have a job the choice (after expiring unemployment benefits is to retire).

Study 78
article thumbnail

Darwin the Evolved Consultant – Outreach Monster

David A Fields

'All images and text are the copyright of David A. Fields. (c) 2014 David A. Fields. All rights reserved. Agreements Closing Consultants Context Discussion Creating Value Darwins Fees Positioning Proposals Relationships adding value Consultative selling positioning.

article thumbnail

Determining Influence: Don’t Rely Solely on Number of Followers

Melissa Agnes

'When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean? In most cases, it means they look to see how many followers, fans and the klout score of the person or organization responsible.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

The New Supercompetitors

Strategy+Business

'Companies that recognize the power of their capabilities system can shape how their entire industries evolve. The supercompetitors are a new kind of market leader, gaining competitive advantage through the things they do better than anyone else. Amid the fierce competition and turbulence of many industries today, these companies have found a way to maintain some control over their future.

article thumbnail

US Dependent on Russia for NASA Launches; Well, Guess What? Russia Fires Back With More Sanctions: NASA, Pepsi, McDonald's, Autos in Spotlight

MishTalk

'Not many people realize the US is dependent on Russian Soyuz rockets to ferry astronauts to the international space station. Former former NASA administrator Michael Griffin told ABC News " We’re in a hostage situation. Russia can decide that no more U.S. astronauts will launch to the International Space Station and that’s not a position that I want our nation to be in.

article thumbnail

The Perfect Conversation with a Prospect

David A Fields

'A question I was asked: Im a bit flustered when I am talking with potential clients. Im not sure what Im supposed to say or not say to give me the best chance of winning business. What should the conversation look like? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

article thumbnail

Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking?

Melissa Agnes

'Union Street Guest House, a hotel in Hudson, New York, is being slammed for a policy they put in place in order to prohibit wedding parties from posting negative online reviews about them. The policy, located on their website, stated that newlywed couples would be fined “$500 for any negative review posted on the internet after their special day” ( read more here ).

Hotels 97
article thumbnail

Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

article thumbnail

Lenovo Goes Global

Strategy+Business

'A buyout of IBM''s PC division gave Lenovo a global footprint, but it took years to mesh the two corporate cultures. Now, Lenovo is an emerging powerhouse in consumer technology, and one of the few Chinese companies to become a household name around the world.

Culture 69
article thumbnail

Afghanistan a How-To Lesson in Perfect Stupidity: 54,000 Paid Ghosts, Vanishing Firearms, Warlord Protection Rackets

MishTalk

'Thank president Bush, vice president Dick Cheney, and president Obama for working together to create a how-to map of perfect foreign policy stupidity. The Telegraph has details in Afghanistan has cost more to rebuild than Europe after Second World War American taxpayers have provided £61.5 billion since 2002 and Britain about £890 million, for hundreds of development projects.

How To 77
article thumbnail

Ineffective Discussions at Meetings

Gina Abudi

'Ideas to increase the effectiveness of discussions at your meetings Are you finding that the meetings you are leading have discussions that just seem to go nowhere? Are people not contributing to discussions, or maybe it is the same people contributing over and over again? Here are some best practices to increase the effectiveness of [.]. The post Ineffective Discussions at Meetings appeared first on Gina Abudi.

Meeting 54
article thumbnail

TCIP #009 – Emergency Evacuation and Re-Entry Planning with Mike McKenna

Melissa Agnes

'Welcome to episode #009 of The Crisis Intelligence Podcast, with Melissa Agnes and Mike McKenna. When it comes to emergency evacuation planning, what risks need to be identified and what should you actually plan for? Should every organization, even those with less catastrophic risk, include an evacuation and re-entry plan within their crisis management plan?

System 93
article thumbnail

TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

article thumbnail

Don't Sell Products, Sell Solutions

Strategy+Business

'To win in emerging markets, defense and security contractors need to move beyond equipment sales and help their clients develop broader capabilities.

article thumbnail

Florida Obamacare Blues

MishTalk

'Florida has the aging healthcare Obamacare blues as older citizens who previously had no healthcare insurance demand more services than ever before after enrolling As a result, Florida’s largest health insurer, Florida Blue, is raising exchange rates an average of 17.6 percent. Florida Blue, the state’s largest health insurer, is increasing premiums by an average of 17.6 percent for its Affordable Care Act exchange plans next year, company officials say.

article thumbnail

Are You Aware of Your Own Biases?

Gina Abudi

'We are all biased in some way; it is human nature! What is key is recognizing your biases and correcting them before they damage your relationships with others and your ability to be effective in your role. Consider if you are conscious of some common biases experienced by many: Stereotyping. Stereotyping is unverified and oversimplified [.]. The post Are You Aware of Your Own Biases?

Culture 53
article thumbnail

Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

'Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. At the start of the semester, the students are provided with a client (an existing organization) who is looking to launch a PR campaign on social media to promote their product or brand.

article thumbnail

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

article thumbnail

Apple Makes a Smart Bet on Beats

Strategy+Business

'Apple is buying the electronic company''s expertise in human-centered design, not its market share.

article thumbnail

"Small Price to Pay"

MishTalk

'In response to Russia Fires Back With More Sanctions: NASA, Pepsi, McDonald''s, Autos in Spotlight a close friend responded " It''s a small price to pay to counter naked aggression." Questions Naked aggression by whom? Who started this mess? Who fomented the overthrow of former Ukrainian president Viktor Yanukovych.? Was it Russia or the US? What country reneged on promises to not expand NATO into Eastern Europe?

article thumbnail

Are You Working Your Sales Process?

Leadership Planning with Liz Weber CMC

Having and following a consistent sales process allows you to easily move through the process as you transition leads to prospects to satisfied customers. Here's a basic 10 Step Process I've shared with my clients. The post Are You Working Your Sales Process? appeared first on Weber Business Services, LLC.

Sales 44
article thumbnail

Weekly Roundup of Awesome Links: Week of August 4, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. Feel free to share your roundup with us by using the hashtag #CrisisRoundup! From The Crisis Intelligence Blog.

Hotels 82
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.