Minnows vs. Whales
David A Fields
AUGUST 6, 2014
'A question I was asked: I heard you mention something about having a mixture of minnows and whales as clients. Can you explain more? What is the ideal mix of different types of clients? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships adding value agreements Consultative selling consulting fees Marketing posit
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