What Makes an Article Authoritative?
The Clever Consultant
JUNE 19, 2013
'Here’s a problem we see all the time in business writing. How often must you read a memo or an article filled with long sentences, big, jargony words and, ultimately, no point? These missives are examples of writing that lack authority. We think people write this way because they actually feel they have to. If they use small words or short sentences, people fear they’ll come off as unintelligent or unprofessional.
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