Recreating first-mover advantage in a crowded consulting market
The Source
NOVEMBER 26, 2019
One of the topics we’re most often asked about is expansion. Usually, this is about geography, but it doesn’t have to be—a point I’ll come back to later. Perhaps demand for a particular service is on the wane; perhaps there’s no headroom for growth in a specialised market; perhaps the opportunities elsewhere simply look more attractive. Whatever the driver, the questions are the same: Where to go, and what to do when you get there?
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