How the Ikea Effect Can Ruin Your Consulting Business
David A Fields
JULY 13, 2016
A few years ago Michael Norton and his buddies wrote about “The Ikea Effect” which they describe this way: “When people construct products themselves, they come to overvalue their (often poorly made) creations.” This turns out to be an important finding for consultants. Norton’s gang studied their hypothesis using origami, which is not a product most people buy, but was undoubtedly easier for the researchers to haul around than pallets of build-it-yourself kitchens.
Let's personalize your content