How Do You Balance Expert Language with Avoiding Jargon and Consulting-ese?
David A Fields
JULY 16, 2015
A consultant asked me the following question: How do you balance expert language with avoiding jargon and consulting-ese? What do you think? How do you manage your language given that, 1) we know there’s a direct correlation between vocabulary and perception of intelligence; 2) you have to present yourself as an authority, with deeper understanding of the subject than your prospects/clients; 3) you don’t want to be perceived as a double-speak consultant?
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