Reluctant Prospect? How (and When) to Win the Consulting Project
David A Fields
APRIL 27, 2016
You provoke native desire during the discovery process by tapping into the emotional drivers behind the project. If they exist. You can’t manufacture these; you can only brush the ashes off the ember of desire then fan it into flame. The key is to leave your prospect with an incomplete vision of the future. If you paint the entire future, their interest will fade when you leave.
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