How (and When) to Get Great Testimonials
David A Fields
JUNE 10, 2015
estimonials are like stunt doubles. Someone else does the work, and you get the credit. Let me give you an example. This past week I asked a decision maker how she will decide which consulting firm to bring in. (I’m in the running for a substantial project with a drug-development company). She answered, “We’re looking for cultural fit, and experience, and your references… but I see you’ve worked with Acme Corp, and the comments from Norman, their VP of Development were very impressive, so we’re
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