How to Work with Internal Influencers to Win Consulting Projects
David A Fields
JUNE 6, 2017
The good news: you’ve struck up a relationship with the decision-maker at a prospective client. Let’s call her Denise, the corporation’s CUO (Chief Unspecified Officer). The bad news: Denise asks that you chat about the project with Elliot Intheweeds, the SVP of Unspecified Stuff. Elliot is an influencer.
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