Bridging the Trust Gap: Why Companies Are Poised to Fail with Big Data
BCG
OCTOBER 20, 2016
Article Thursday, October 20, 2016. This is the second in a series of articles exploring what really matters for organizations that collect and use consumer data. Companies’ data stewardship practices and consumers’ expectations are fundamentally at odds. Most companies approach privacy and data usage from a narrow legal or regulatory perspective. They ask whether their data collection and management practices are consistent with laws and regulations and meet disclosure requirements.
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