Sat.Apr 15, 2017 - Fri.Apr 21, 2017

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Surprise: Small Clients Can Deliver Big Payouts in Consulting

David A Fields

In consulting, if you want to earn big, you need to think big. That’s true. In consulting, if you want large projects you need to work with large clients. That, surprisingly, is not true.

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5 Stages to Track Your Consulting Firm’s Marketing

Consulting Success

A consultant recently told me his firm spent three months evaluating CRM systems to find the right one for their business. “How is your outreach and marketing going right now?” I asked. “Well, we’re just getting going on that, as we now have a CRM in place. Most of our business comes from referrals,” he said. Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place.

Marketing 113
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Lisa Bright shares about her McKinsey Career

Management Consulted

We have a special treat for you, as our very own interview coach Lisa Bright joins us to share about her McKinsey career. Glean from Lisa’s experience as she shares how she broke into The Firm from a non-target school in Ohio, the nature of her projects while at McKinsey, and how she decided to leave McKinsey when the time was right. Have questions about breaking into McKinsey?

McKinsey 100
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How Do You Start Your Pitch?

Women in Consulting

By: Marie Perruchet. Ok, you have something you’d like to pitch… Where do you start? To help explain, let me set a scene for you: You’re on a nineteen-hour flight between Sydney and Dallas. In the seat next to you is the one person you’ve been trying to talk to for over a year; the VP of Marketing you’d like to show your new product story to, the movie producer who would love your story outline, or your CEO.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Using Facebook Ads to make your brand part of everyday life

Tom Spencer

If you’ve been turning your nose up at the idea of advertising on Facebook, you’re missing out on a fantastic opportunity. It may not exactly be ‘old school’ – even by internet standards – but Facebook Ads have a way of integrating themselves into your customer’s daily lives in an unobtrusive way that puts them just a click away from buying or signing up to your service.

More Trending

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Common Crisis Simulation Question Answered: How To Prepare

Melissa Agnes

I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation). At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise. While I received several questions, there was one in particular that came from both professionals and students.

How To 66
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How Do You Start Your Pitch?

Women in Consulting

:: Ok, you have something you’d like to pitch… Where do you start? To help explain, let me set a scene for you: You’re on a nineteen-hour flight between Sydney and Dallas. In the seat next to you is the one person you’ve been trying to talk to for over a year; the VP of Marketing you’d like to show your new product story to, the movie producer who would love your story outline, or your CEO.

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Investing In Cryptocurrency

Tom Spencer

Cryptocurrencies are digital assets or “tokens” – akin to the idea of money – specifically designed to take advantage of the architecture of the Internet. Unlike traditional currency they have value not because of the guarantee of a financial institution or government. Instead, they have value for three reasons: their ability to be accurately “confirmed” by the computers on a particular network, the value that is placed (or misplaced) on them by the market, and as a consistent way to measure the

Banking 60
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The Effects of Learning: Getting out of the Fishbowl and Into the Ocean

Actionable

Here’s just one example of the growth that can occur though embracing a learning culture, and maintaining an expansive mindset. The post The Effects of Learning: Getting out of the Fishbowl and Into the Ocean appeared first on Actionable.co.

Culture 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What’s Your Transformation?

Chad Barr

Earlier today, I was reflecting on a powerful concept that has greatly influenced my life and business over the years: Transformation. Every day, I strive to bring transformation to my clients, enabling them to improve their businesses, change their lives, and ultimately reach their dreams. I also constantly think about my own transformations: How I can transform the world around me for the better, and how I can transform myself and my business to keep on the cutting-edge of thought leadership.

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An Innovation-Led Boost for US Manufacturing

BCG

Focus Monday, April 17, 2017. Though the US outspends every other nation in R&D, its leadership in manufacturing is waning. The nation needs to reduce friction in its innovation system in order to accelerate the development of new products and industrial processes—and boost its competitiveness in manufacturing.

System 56
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Revise “And Any Other Duties As Assigned” to Change Your Culture

Leadership Planning with Liz Weber CMC

If you’ve been in management for any length of time, the phrase “And any other duties as assigned,” is one you know. Whenever I ask one of my audiences or leadership training teams, “What’s that line at the bottom of most position descriptions?” invariably the knowing participants start to chuckle and say, “And any other duties as assigned!” That phrase conveys feelings of power to many managers yet most don’t understand it or apply it correctly.

Culture 53
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Why Executive Education Can’t Create a Learning Culture

Actionable

I’ve seen countless organizations rely on executive education to deliver their learning and development initiatives. Here’s why that strategy can be frustratingly ineffective. The post Why Executive Education Can’t Create a Learning Culture appeared first on Actionable.co.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Connecting the Dots from Brand to Demand

Strategy+Business

Companies need a more integrated view of what drives consumer choice -- one that isn't tied to one-dimensional demographics or a narrowly defined need. They have to combine a deep knowledge of who is shopping, when, where, and why, with an understanding of the emotional and functional benefits of their products. Making those connections reveals specific situations, or demand windows, in which consumers want or need to make a purchase.

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I Joined Airbnb at 52, and Here’s What I Learned About Age, Wisdom, and the Tech Industry

Harvard Business

Photo by Joshua Ness. A growing number of people feel like an old carton of milk, with an expiration date stamped on their wrinkled foreheads. One paradox of our time is that Baby Boomers enjoy better health than ever, remain young and stay in the workplace longer, but feel less and less relevant. They worry, justifiably , that bosses or potential employers may see their age more as liability than asset.

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Erdogan Wins Constitutional “Reforms”, Allowed to Rule Until 2029: Opposition Challenges Vote

MishTalk

With over 97% of the vote counted in the Turkey Referendum, the results are 51.4% Yes and 48.6% no. The alleged reforms grant Turkish President Recep Tayyip Erdogan tremendous say over budgets and the Constitutional Court. Eddogan can stay in power until 2029. (more…).

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Consulting Frameworks: Are you Trivializing Leadership?

Actionable

Of course consulting frameworks have limitations but are only truly damaging if they are held up as gospel. Change is hard. Great leadership is complex. The post Consulting Frameworks: Are you Trivializing Leadership? appeared first on Actionable.co.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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HR's New Challenge: Whole-Family Care

Strategy+Business

Today's workforce is not only more diverse in terms of gender and ethnicity than it was several decades ago, it is far more diverse in terms of life circumstances. As a result, employees must deal with much greater family responsibilities, such as caring for children or elderly parents with chronic conditions such as Alzheimer's. Yet many companies continue to rely on HR policies and employee benefits programs built to suit the needs of workers two generations ago, when most private-sector emplo

Talent 53
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What to Do About Mediocrity on Your Team

Harvard Business

The toughest test of a manager is not how they deal with poor performance — it’s how they address mediocrity. I’ve been struck over the years watching executives opine in public about the need for “accountability” and “high performance,” then complain helplessly in private about one or two middling members of their own team.

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Free Money! Banks Paid $22 Billion to Not Lend?

MishTalk

Excess reserves of depository institutions peaked at $2.7 trillion in August of 2014. By December of 2016, excess reserves fell to $1.9 trillion but have since climbed back to $2.2 trillion. On October 3, 2008, Section 128 of the Emergency Economic Stabilization Act of 2008 allowed the Federal Reserve banks to begin paying interest on excess reserve balances (“IOER”) as well as required reserves.

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Who are we seeking to become?

Seth Godin Blog

We get what we invest in. The time we spend comes back, with interest. If you practice five minutes of new, difficult banjo music every day, you'll become a better banjo player. If you spend a little bit more time each day whining or feeling ashamed, that behavior will become part of you. The words you type, the people you hang with, the media you consume.

Media 55
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Managing Uncertainty: An Interview with the Director of the BCG Henderson Institute

BCG

Article Tuesday, April 18, 2017. Martin Reeves discusses how business leaders can respond to global economic and social trends and improve their approach to strategy in a turbulent era.

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Mentor People Who Aren’t Like You

Harvard Business

Leaders tend to coach and mentor their “own,” and here’s the human impulse that drives it: Even those who believe that diversity improves creativity, problem solving, and decision making naturally invest in and advocate for the development of the subordinates who are most like them. They see less experienced versions of themselves in these folks, and so they’re inclined to believe in their potential — they want to nurture it.

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Reader Asks: Can the Bubbles Last Forever?

MishTalk

Reader Bob wants to know if the Fed can keep various bubbles levitated forever. Here is his specific question followed by my response. (more…).

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The Most Difficult Part of Pulling Together the Project Team

Gina Abudi

Responses to a Poll Question and a Client Story. A poll question1 asked of 700 project managers, project team leads, and program directors regarding their opinion of the most difficult part of pulling together a project team, delivered the following responses: Option. Number of Responses. Finding the right internal resources (mix of skills, availability). [.].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.