Sat.Feb 01, 2020 - Fri.Feb 07, 2020

What is consulting?

Tom Spencer

When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories.

Is Your Client Taking Advantage of You?

Consulting Matters

There is a difference between a paying client and a strategic partner. A paying client is someone who will sign on the dotted line and hire you to deliver your coaching or consulting services. A strategic partner is all together different.

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What social media platform should I be on?

Consultant Journal

Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, ”, that’s understandable.

Media 82

Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

I’m the boss now! Top tips for new managers to make a successful transition into management

The Management Centre

Moving into your first role as a new manager is a big deal. In fact, it’s probably the biggest step you can take in your career. Once you’re on the management ladder, climbing it gets easier with time and practice. But the first step is fraught with challenges and difficulty.

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Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

Consulting Matters

One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model. What is a Subcontracting Business Model?

When Leaders Torture Their Employees

Markovitz Consulting

Pity the employees at a Starbucks in midtown NYC. In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. without understanding anything about effective use of metrics.

A game plan for quantum computing

McKinsey

Thanks to technology advances, some companies may reap real gains from quantum computing within five years. What should you do to prepare for this next big wave in computers? Digital Insights

174: Stefan Pagacik—What Do Your Culture And Values Say About You?

On the Brink Podcast

Learn how to arm your employees with a sense of purpose! Stefan and I had one of those great podcast discussions that took us into the work he is doing to get people to pay attention to our sustainability challenges.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

20 Questions to Ask Yourself Before Starting Your Own Business

Consulting Matters

As a business mentor, I obviously get asked all the time, "How do you start your own business?". But the question I WISH I was asked all the time is, "How do you start the RIGHT business?". Now that's a question!

If you don’t have an assistant, guess what – YOU are the assistant!

Rod Burkert

In case you missed my last post: The lunch dilemma. Face-to-face meetings like lunches can be effective practice development pump primers. But the problem with lunches is fewer and fewer people want to have them because more and more people want to protect their time.

How to ensure artificial intelligence benefits society: A conversation with Stuart Russell and James Manyika

McKinsey

Leading artificial-intelligence researcher Stuart Russell shares in a conversation with James Manyika why a new approach for AI is necessary. Artificial Intelligence

173: Anthony Willoughby—How to Lead Your Organization With Trust And Courage

On the Brink Podcast

Learn how a nomadic mindset helps you see where you are going! I was introduced to Anthony Willoughby by Diana Wu David after our podcast interview. She said, “You just must meet Anthony.

Agile 72

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Interview With Jason Leister

The More Clients Blog

Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time. It’s based on the premise that ultimately business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings on what to DO in your marketing.

Difficult conversations – facing them, not reacting to them

The Management Centre

It is a universal truth that during our working lives, we will not always agree with our colleagues. There are always going to be times when we need to have difficult conversations or overcome tricky differences. Here is an example: Recently I had a catch up meeting for a project I’m working on.

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The social contract in the 21st century

McKinsey

Economic outcomes and the relationship between individuals and institutions have shifted for workers, consumers, and savers in advanced economies. Social Sector Insights

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174: Stefan Pagacik—Do You Know What Your Culture And Values Say About You?

On the Brink Podcast

Learn how to arm your employees with a sense of purpose! Stefan and I had one of those great podcast discussions that took us into the work he is doing to get people to pay attention to our sustainability challenges.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The Incomparable Expert – Interview With Jason Leister

The More Clients Blog

Introducing a new monthly interview series with leading edge-business professionals. This has been in the works for some time. It’s based on the premise that ultimately engaging in business and marketing is about BEING who you are. I’ve spent the majority of my weekly writings on what to DO in your marketing. And that’s certainly important. But who ARE YOU in all of that?

Today? You start growing your email list

Kai Davis

(This is a second part to the 2019 daily “ Today? You start building your email list ”). If you’re just getting started with email marketing for your business, you want to make it as easy on yourself as possible. Pick a service that makes it easy to send email. Get a ~dozen or so readers.

Resilience in transport and logistics

McKinsey

The transportation-and-logistics sector is especially susceptible to economic shocks. Here’s how to prepare your operations for a smoother ride. Insights on Operations

For every yes there is a no

The Management Centre

Sound confusing?! In this short video, =mc consultant Georgina Wright explains why saying yes to everything at work doesn’t actually pay off in the long run. Consider the options, and make a conscious decision.

Video 52

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

How to Evaluate Your Marketing Team

Prudent Pedal

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders.

Issue Tree

CaseInterview.com

Like a scientist uses an experiment to test a hypothesis, a consultant uses a framework called an issue tree. An issue tree lays out a set of logical conditions that, if proven correct, prove the hypothesis correct.

Sales 52

How generative design could reshape the future of product development

McKinsey

Smart algorithms won’t just lead to better products—they could redefine how product development is done. Insights on Operations

Closing The Complex Sale Like Super Bowl Champion K.C. Chiefs

Henry DeVries

Closing the complex sale is a lot like winning a Super Bowl. It takes a great team and it takes a great coach

Sales 70

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.