Sat.Dec 21, 2019 - Fri.Dec 27, 2019

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Top Ten 2020 Consultant Marketing Trend Predictions

Henry DeVries

If you are a consultant who wants to attract more-paying clients in 2020, what are the top ten trends you should have on your radar?

Trends 92
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What Happens When Your Career Becomes Your Whole Identity

Harvard Business

Don’t let the weight of your job squash your sense of self.

53
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The Amazing Fable of Bubble City

The Fearless Marketer

There once was a magnificent city named Bubble City. It was a wonderful place. Everybody knew everyone else. And all its inhabitants felt familiar and safe. It was a bustling city full of life, energy, and businesses that met their every need. And was called Bubble City because there was a big glass bubble covering it, protecting it from the outside world.

Meeting 87
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Three Important Buy-Sell Lessons

Martinka Consulting

This is something I sent to our clients recently and realized it has good lessons for all. I’ve been involved in a real estate buy-sell transaction as over the last 18 months we’ve been trying to sell our family cabin in the Midwest. In this part of the country it is not a red-hot real estate market, with only one exception and the exception is places on a chain of lakes, which our place is not.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Your Consulting Firm’s Most Important Gifts

David A Fields

Millions of people give gifts on the day of this article’s publication. Forget the millions of people, though. You know who’s really interesting? You. The rest of this article is really short; however, you can only read it if you commit to take action–an action that will require under 1 minute of your time. Do … Continued. The post Your Consulting Firm’s Most Important Gifts appeared first on David A.

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How to Transform Positive Thinking into Positive Living

Rick Conlow

Life has the habit of wearing us down. Positive living is hard to do. Will positive thinking really help us in defeat? Rejection? Frustration? Setbacks? Illness? Or, critics? Unfortunately, we all are confronted with these kinds of challenges in life. It’s part of the human condition. Most of us do try positive thinking to get through it all. I have discovered that all of us are engulfed by insidious enemies more challenging than life’s ups and downs.

How To 115
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How to Get More Client Referrals Like A Pro

Henry DeVries

You should want to be at your best when it comes to referrals. For attracting high-paying clients, referrals are a critical part of the game. Are you getting coaching and practicing your referral skills?

How To 54
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Signaling Effectively

CaseInterview.com

I’ve always been fascinating by turn signals on cars. It’s such a simple thing. You make the left light blink on the rear of your car to signal to others your intention to change lanes or make a left turn. I’m fascinating by the dynamics around what happens when signals aren’t sent or when others don’t like your signal. In a traffic jam, signaling your intention to change lanes often causes adversarial drivers to close the gap, making it impossible for you to change lanes safely.

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The Reason for the Season

Chad Barr

December 24, 2019. An average day in the Barr household, dreary grey skies with misty fog, and an early start on the pickleball court. The recreation center was not at its usual bustling capacity this morning, though the young basketball hopefuls were out in force on the courts practicing dribbling and shooting on a full court press. We stopped at a nearly empty FedEx on the way home at 11 am, and the roads were already starting to be thick with cars on their way to someone’s home to begin the h

Groups 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is Anyone Home?

Alan Weiss

People take some days off for the holidays, but they don’t go on sabbatical! If you decide to stop marketing for the month then stop wondering why your sales pipeline is dry during the first quarter of 2020.

Sales 52
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The Secret Sauce - Top 4 Consulting Firm Requirements for Success

Management and IT Consulting

60% of small to mid-sized firms cite “differentiating our firm from the competition” as a top priority, but how exactly is that accomplished? Read on to learn the secrets to how some firms are able to achieve more than 20% growth year over year.

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How to Guide Your Team Through Segmented Learning Paths

Clarity Consultants

By creating paths that feature numerous pitstops, you can deliver a massive amount of information over time, allowing you to cover more ground while boosting information retention. The post How to Guide Your Team Through Segmented Learning Paths appeared first on Clarity Consultants - Training Development.

How To 52
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No Floundering Here; Only Great Insights

Martinka Consulting

On October 23 we had our 12 th annual Getting the Deal Done Breakfast Conference at the Bellevue Club. As always, our sponsors and expert panelists (beside myself) were PRK Law (Greg Russell), Hutchinson Walter (Marc Hutchinson), Columbia Bank (Bill Barclay, and Chinook Capital Advisors (John O’Dore). Of course, we couldn’t have done it without our ~175 attendees (I don’t have the exact count yet, but Jessica told me she counted three empty chairs).

Metrics 40
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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How One CEO Successfully Led a Digital Transformation

Harvard Business

Nancy McKinstry, CEO of Wolters Kluwer, has successfully shifted her company’s business to digital products over 15 years. The Dutch multinational started in the 1830s as a publishing house and now earns more than 90% of its revenue from digital. McKinstry explains how her firm kept investing in product innovation – and how she learned to be patient as consumers slowly adopted new products and services.

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How Leaders Can Remove Barriers to Organizational Change

LSA Global

The Challenge of Organizational Change. Change management consultants have long sought to remove barriers to organizational change. With change a constant for most companies, flexible and agile organizations that can adapt to new challenges and new constraints will succeed in the long term. Until the most common roadblocks to change are fully understood, change will continue to be a struggle for most organizations.

Agile 36
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Toward peace

Seth Godin Blog

Peace might not mean getting everyone else to do what you want them to do. Instead, it might involve understanding that people don’t always want what we want and don’t often believe what we believe. Everyone has their own narrative and is struggling with their own fears. We can begin there. Most of the time, people want to be seen, understood and appreciated.

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Re-Release Applying Strengths to Family of Origin (podcast)

Leadership Vision Consulting

This is a re-release episode where Brian Schubring and Nathan Freeburg talk about how to take our origin stories and frame them in ways that put them in their rightful place. To do this, we share five steps that will help us acknowledge the role our past has played in shaping our present and future. We'll also share some tips for giving it an appropriate place in our current life.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Designing the Mentally Healthy Workplace

Harvard Business

In earlier episodes of this show, we’ve talked about how to open a dialogue about mental health and work, and how both employees and leaders can navigate a mental health issue at work. In this episode, host Morra Aarons-Mele speaks with Kelly Greenwood, founder and CEO of Mind Share Partners, and Alison Nasisi, former director of compensation, benefits and work life at The Broad Institute, about what companies can do to truly create mentally healthy workplaces.

Company 47
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Merry Christmas & Happy New Year!

Tom Spencer

Wishing you a happy holiday season! Thank you for being a reader of the Consulting Blog. We look forward to sharing with you more insights on consulting, strategy, and innovation during 2020. Christmas is a time of year to eat, drink, and be merry! Hopefully you will be able to take a break from your busy life, and spend a bit of quality time with friends and family.

Finance 13
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Is optimal the point?

Seth Godin Blog

As soon as competitive people start to measure something, there’s pressure to make it better. And once better reaches the maximum level, it’s optimal. But perhaps that’s not really the goal. What about resilient? Or perhaps we could value delightful, stressless or reliable instead. Optimal is ultimately sterile. It leaves no room for much of anything else, including joy.

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Do Not Virtually Assist Me

Alan Weiss

I received an angry letter this morning from a “virtual assistant” who took umbrage (I must buy stock in umbrage, it’s used quite often) with my writing somewhere in one of my books (I write a lot of stuff) that virtual assistants are not necessary for independent consultants and can even be a negative. I did NOT write that virtual assistants are incompetent or lazy, just that, for this profession, they are a fifth wheel.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Why It’s So Hard to Change People’s Commuting Behavior

Harvard Business

It’ll take more than subsidizing mass transit or encouraging ride-sharing, according to new research.

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How One Person Can Change the Conscience of an Organization

Harvard Business

These four mindsets can help you transform the culture.

Culture 53
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Gender Equality Issues

Harvard Business

Are you being treated unfairly at work because of your gender? Dan and Alison answer your questions with the help of Michelle King, the director of inclusion at Netflix. They talk through what to do when you and other women on your team are being marginalized, you’re a man experiencing reverse discrimination, or gender bias is blocking your advancement.

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Using Social Media to Connect with Your Most Loyal Customers

Harvard Business

A study of 3,500 posts offers insights for digital marketers.

Media 48
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.