Sat.Apr 25, 2020 - Fri.May 01, 2020

Marketing Yourself Now and Post Pandemic

The More Clients Blog

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. At the end of this month, we can expect to see some easing of the “shelter in place” orders across several states.

How To Add Punch To Your Instagram And Facebook Ads Like Mike Tyson

Henry DeVries

In a time of social distancing, to attract high-paying clients don’t forget to improve your social media. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

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Building resilience – it’s a journey

The Management Centre

It’s a strange new reality that we’ve all been plunged into since Covid-19 reached our shores. Nearly six weeks into the lock down and people are starting to discover how resilient they feel. And let’s be clear about that: resilience is not something absolute, that you either are, or are not.

Privacy and Security Using Zoom During the Pandemic

Women in Consulting

By: Sharyn Fitzpatrick. By Sharyn Fitzpatrick at Marcom Gurus. When virtual communication platforms like Zoom were developed, they probably didn’t think of how to safely use their platforms during a pandemic.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Virtual Interview Tips to Hire Top Talent

LSA Global

Virtual Interview Tips to Hire Top Talent. The option of interviewing and hiring virtually, rather than through typical in-person interviews, is quickly becoming the new norm as recruiters and hiring managers adapt to social distancing, look to open up their talent pool, and manage travel expenses.

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10 Common, Avoidable Mistakes Consultants Make on Video Calls

David A Fields

Are there video call-specific rules of etiquette? Of course. Remember the old days, when people left their houses? Consultants would frequently travel thousands of miles, sardined next to strangers (crazy, right?). Even then, your consulting firm’s best, everyday outreach tool was your telephone.

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How Consultants Can Build A Customer Loyalty Program With Adam Posner: Podcast #136

Consulting Success

Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you.

Revisiting agile teams after an abrupt shift to remote

McKinsey

Agile teams traditionally excel when their members are co-located. Here’s how to ensure they’re effective now that COVID-19 has forced them to work remotely. Insights on Organization

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195: Cal Halvorsen—Post-Coronavirus: What If You Can’t Retire Now?

On the Brink Podcast

Hear how to re-think retirement during the pandemic. During this coronavirus crisis, there is a vital need to recognize the humanity in the numbers. Remember, each statistic represents a real person.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

If Not Now, When?

Alan Weiss

I think a lot of people, from business owners to consumers, from investors to entrepreneurs, will be receptive to the question, “If not now, when?” ” This isn’t a time for savings, it’s a time for growth.

Career Security in a Recession

CaseInterview.com

The entire global economy has changed drastically in just a few weeks. These highly uncertain times are causing companies to re-evaluate their current situations, opportunities, and staffing needs.

An executive primer on artificial general intelligence

McKinsey

While human-like artificial general intelligence may not be imminent, substantial advances may be possible in the coming years. Executives can prepare by recognizing the early signs of progress. Insights on Operations

194: Andie Kramer and Al Harris—Will The Pandemic Hurt Women In The Work Force?

On the Brink Podcast

Learn how today's crisis affects women and gender roles. We have a serious concern about the impact of the pandemic on women in the workplace. So, we invited Andie Kramer and Al Harris back to share with us their perspectives.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Turn Your Setback into a Payback: 4 Methods

Rick Conlow

Courageous people can survive just about any setback because they are resilient. Consequently, they learn to turn it into payback. They demonstrate hope within despair and defeat. All of us could use encouragement in the midst of this current pandemic.

Using Gratitude to Keep Your Top People Longer: Interview w/ Lisa Ryan

Strategic Planning and Management Insights

In this episode of the Strategy & Leadership Podcast , we're joined by Grategy founder and Chief Appreciation Strategist, Lisa Ryan, CSP.

Positive leadership in uncertain times

McKinsey

Most leaders are struggling to find the right path through the COVID-19 crisis. Acting on three imperatives can help pave the way. Insights on Organization

5 Questions That (Newly) Virtual Leaders Should Ask Themselves

Harvard Business

The skills you build now will continue to serve you — and your team — after the crisis. Leadership Leading teams Change management Digital Article

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Thoughts on “I’m bored”

Seth Godin Blog

If you’re under 14: “Good.” ” It’s good that you’re feeling bored. Bored is an actual feeling. Bored can prompt forward motion. Bored is the thing that happens before you choose to entertain yourself.

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How To Attract High-Paying Clients By Solving Problems

Henry DeVries

Simple truth: Prospects become clients because they have a problem they want solved

Safely back to school after coronavirus closures

McKinsey

As they consider the path to reopening schools, systems can consider three questions: when to reopen, for whom, and with what health and safety precautions in place. Social Sector Insights

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Now Is an Unprecedented Opportunity to Hire Great Talent

Harvard Business

The crisis is reshuffling the workforce. Hiring Developing employees Human resource management Talent management Digital Article

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Your April SEO Tip

Kai Davis

When it comes to Search Engine Optimization (SEO), I like the garden metaphor because. The best SEO strategies are of the ‘plant the seeds in the soil, water regularly, and harvest the crop in a few months to a year.”. You’ve got to be careful where you walk, so you don’t step into a pile of b t.

One Bad Apple

Martinka Consulting

In college basketball there are players known as being, “one-and-done,” as in playing one year for the college team and then going off to the NBA (because of rules preventing them from going to the NBA straight out of high school). As a casual fan, I’ve come to appreciate the job certain coaches do with these players (aka prima donnas), not to mention their parents. Most of these players don’t want to be in college, it’s only a steppingstone, and often they tend to be culture disrupters.

Personalizing the customer experience: Driving differentiation in retail

McKinsey

Today’s customers expect a personalized experience when they are shopping. An effective personalization operating model, featuring eight core elements, can help retailers and brands keep pace. Retail Insights

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Leading Your Team Past the Peak of a Crisis

Harvard Business

It starts with accountability, collaboration, and delegation. Managing uncertainty Change management Strategy Digital Article

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!