Sat.Apr 25, 2020 - Fri.May 01, 2020

Marketing Yourself Now and Post Pandemic

The More Clients Blog

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. At the end of this month, we can expect to see some easing of the “shelter in place” orders across several states. But this hardly means we’ll be back to “business as usual.”. In fact, for most states, nothing will change substantially. We’ll still be in lockdown.

How To Add Punch To Your Instagram And Facebook Ads Like Mike Tyson

Forbes Leadership Strategy

In a time of social distancing, to attract high-paying clients don’t forget to improve your social media. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

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Building resilience – it’s a journey

The Management Centre

It’s a strange new reality that we’ve all been plunged into since Covid-19 reached our shores. Nearly six weeks into the lock down and people are starting to discover how resilient they feel. And let’s be clear about that: resilience is not something absolute, that you either are, or are not. Resilience is something you can build up and work on. Think of resilience as your personal emergency store cupboard. You can learn what items to stock your cupboard up with, what items work for you.

Privacy and Security Using Zoom During the Pandemic

Women in Consulting

By: Sharyn Fitzpatrick. By Sharyn Fitzpatrick at Marcom Gurus. When virtual communication platforms like Zoom were developed, they probably didn’t think of how to safely use their platforms during a pandemic. Because of Zoom’s growing popularity with all of us, they have opened themselves up to intense scrutiny about privacy from the FBI and state Attorney Generals. Welcome to “Zoombombing,” where an uninvited attendee crashes your meeting and disrupts from its intended purpose.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Virtual Interview Tips to Hire Top Talent

LSA Global

Virtual Interview Tips to Hire Top Talent. The option of interviewing and hiring virtually, rather than through typical in-person interviews, is quickly becoming the new norm as recruiters and hiring managers adapt to social distancing, look to open up their talent pool, and manage travel expenses. Companies that hope to succeed in a virtual setting must rapidly adopt new virtual interview tips and best practices. Virtual Interview Tips to Hire Top Talent.

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How Consultants Can Build A Customer Loyalty Program With Adam Posner: Podcast #136

Consulting Success

Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you. Known as The Loyalty. How Consultants Can Build A Customer Loyalty Program With Adam Posner: Podcast #136 is a post from: Consulting Success.

10 Common, Avoidable Mistakes Consultants Make on Video Calls

David A Fields

Are there video call-specific rules of etiquette? Of course. Remember the old days, when people left their houses? Consultants would frequently travel thousands of miles, sardined next to strangers (crazy, right?). Even then, your consulting firm’s best, everyday outreach tool was your telephone. However, in the modern, no-travel era, video calls have become totally acceptable … Continued. The post 10 Common, Avoidable Mistakes Consultants Make on Video Calls appeared first on David A.

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Free, Online Programs Help Consultants, Businesses Survive and Thrive in Crisis

IMC USA

Free, Online Programs Help Consultants, Businesses Survive and Thrive in Crisis. Fort Lauderdale, Florida. April 28, 2020 — Businesses are struggling in the Coronavirus crisis and economic downturn. The consultants who serve them are struggling as well. There is help. T he Institute of Management Consultants USA (IMC USA, www.imcusa.org ), is providing free Town Hall discussions for consultants on how to survive and thrive and lead their clients through the crisis.

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Revisiting agile teams after an abrupt shift to remote

McKinsey

Agile teams traditionally excel when their members are co-located. Here’s how to ensure they’re effective now that COVID-19 has forced them to work remotely. Insights on Organization

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

195: Cal Halvorsen—Post-Coronavirus: What If You Can’t Retire Now?

On the Brink Podcast

Hear how to re-think retirement during the pandemic. During this coronavirus crisis, there is a vital need to recognize the humanity in the numbers. Remember, each statistic represents a real person. I invited Cal Halvorsen to join us again to talk about his perspectives on the next stage of life for older adults. (We We first interviewed him in September, 2018 which you can listen to here.) In today's podcast, we talk about the abrupt changes this pandemic has created for seniors.

If Not Now, When?

Alan Weiss

I think a lot of people, from business owners to consumers, from investors to entrepreneurs, will be receptive to the question, “If not now, when?” ” This isn’t a time for savings, it’s a time for growth. This isn’t a time for conservatism, it’s a time for innovation.

Career Security in a Recession

CaseInterview.com

The entire global economy has changed drastically in just a few weeks. These highly uncertain times are causing companies to re-evaluate their current situations, opportunities, and staffing needs. As a result of these abrupt and often significant changes, there must be a massive recalculation of decisions made prior to the pandemic. That job offer from the major airline that looked very appealing before seems like a terrible idea a few weeks later.

An executive primer on artificial general intelligence

McKinsey

While human-like artificial general intelligence may not be imminent, substantial advances may be possible in the coming years. Executives can prepare by recognizing the early signs of progress. Insights on Operations

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

194: Andie Kramer and Al Harris—Will The Pandemic Hurt Women In The Work Force?

On the Brink Podcast

Learn how today's crisis affects women and gender roles. We have a serious concern about the impact of the pandemic on women in the workplace. So, we invited Andie Kramer and Al Harris back to share with us their perspectives. On April 1 st , Andie had a new article published in Forbes entitled, " Why Stay-At-Home Orders Might Be Good For Gender Equality." Or, if China is a leading indicator, it might be good for divorces.

How to Turn Your Setback into a Payback: 4 Methods

Rick Conlow

Courageous people can survive just about any setback because they are resilient. Consequently, they learn to turn it into payback. They demonstrate hope within despair and defeat. All of us could use encouragement in the midst of this current pandemic. Likewise, we become more effective with help during our problems, setbacks or challenges. Watch this motivational video to gain ideas how to rise about any crisis you face in your life. You will gain four methods that work.

Using Gratitude to Keep Your Top People Longer: Interview w/ Lisa Ryan

Strategic Planning and Management Insights

In this episode of the Strategy & Leadership Podcast , we're joined by Grategy founder and Chief Appreciation Strategist, Lisa Ryan, CSP. Lisa brings an impressive range of experience to the podcast, spending time as an executive recruiter, working in industrial sales, the welding industry (yes, she welds!), the healthcare industry, and as a speaker. SME Strategy ·. Using Gratitude to Keep Your Top People Longer: Interview with Lisa Ryan. culture engagement retention

What’s on CIOs’ minds during the coronavirus crisis

McKinsey

As CIOs navigate the COVID-19 crisis, they are managing myriad issues while also needing to act quickly. Digital Insights

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Your April SEO Tip

Kai Davis

When it comes to Search Engine Optimization (SEO), I like the garden metaphor because. The best SEO strategies are of the ‘plant the seeds in the soil, water regularly, and harvest the crop in a few months to a year.”. You’ve got to be careful where you walk, so you don’t step into a pile of b t.

One Bad Apple

Martinka Consulting

In college basketball there are players known as being, “one-and-done,” as in playing one year for the college team and then going off to the NBA (because of rules preventing them from going to the NBA straight out of high school). As a casual fan, I’ve come to appreciate the job certain coaches do with these players (aka prima donnas), not to mention their parents. Most of these players don’t want to be in college, it’s only a steppingstone, and often they tend to be culture disrupters.

Building resilience – it’s a journey

The Management Centre

It’s a strange new reality that we’ve all been plunged into since Covid-19 reached our shores. Nearly six weeks into the lock down and people are starting to discover how resilient they feel. And let’s be clear about that: resilience is not something absolute, that you either are, or are not. Resilience is something you can build up and work on. Think of resilience as your personal emergency store cupboard. You can learn what items to stock your cupboard up with, what items work for you.

Positive leadership in uncertain times

McKinsey

Most leaders are struggling to find the right path through the COVID-19 crisis. Acting on three imperatives can help pave the way. Insights on Organization

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

How do you build a simple one-pager site for your business?

Kai Davis

As an indie consultant, there are a lot of points in business when you need a quick + simple + professional website. Three common ones: You need a personal homepage. You have a new service offering you’re testing. You’re exploring a new market and testing new positioning. No matter what the unique trigger is, the need is universal: you want to throw up something simple that you can direct people to.

5 Questions That (Newly) Virtual Leaders Should Ask Themselves

Harvard Business

The skills you build now will continue to serve you — and your team — after the crisis. Leadership Leading teams Change management Digital Article

Thoughts on “I’m bored”

Seth Godin Blog

If you’re under 14: “Good.” ” It’s good that you’re feeling bored. Bored is an actual feeling. Bored can prompt forward motion. Bored is the thing that happens before you choose to entertain yourself. Bored is what empty space feels like, and you can use that empty space to go do something important. Bored means that you’re paying attention (no one is bored when they’re asleep.). If you’re over 14: “That’s on you.”

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The consumer-data opportunity and the privacy imperative

McKinsey

As consumers become more careful about sharing data, and regulators step up privacy requirements, leading companies are learning that data protection and privacy can create a business advantage. Risk Insights

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

How To Attract High-Paying Clients By Solving Problems

Henry DeVries

Simple truth: Prospects become clients because they have a problem they want solved

Now Is an Unprecedented Opportunity to Hire Great Talent

Harvard Business

The crisis is reshuffling the workforce. Hiring Developing employees Human resource management Talent management Digital Article

Today’s special

Seth Godin Blog

I just noticed something about the ubiquitous sign at every diner. On one hand, it means, “the special that was assigned to today.” ” It’s possessive. But on the other hand, it could simply mean, “today is special.” ” Because both are true. Plan accordingly

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