Every company is trying to capitalize on the promise of data and analytics. While a few leading firms like Amazon and Alibaba seem to have cracked the code, most are still finding their way and many remain unsure even where to start. A 2021 study by NewVantage found only 39% of executives believe their organizations manage data as an asset, and even fewer (24%) view their companies as being data-driven. Likewise VentureBeat found, in their 2021 survey, that just 13% of executives believe their organizations are delivering on their data strategy. These underwhelming findings are consistent with earlier studies by McKinsey, Deloitte, and BCG that revealed a large majority of senior leaders are not satisfied with the outcomes delivered through analytics.