The Clever Consultant
JANUARY 14, 2014
'Let’s not be fatalistic here. Failing to optimize your website for SEO shouldn’t make or break your consulting practice. After all, consulting is a relationship business and as long as you are publishing quality content, meeting prospects and generating referrals you should have a pretty good sales pipeline. Still, doing some SEO work can improve […].
Tom Spencer
JANUARY 14, 2014
'When you try to please everyone, you please nobody. There was a recent incident in Australia where Aldi , a German supermarket, decided to pull a product from its shelves after receiving racism complaints. The product in question was a t-shirt with the slogan, “Australia EST 1788″ The shirts were produced for Australia Day 2014, which will be celebrated on January 26th, Sunday week.
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Women in Consulting
JANUARY 14, 2014
'By: Jennifer LeBlanc As I was emptying out the end of the massive Costco package of oatmeal into our oatmeal container (yes, honey – we did use it all!), I noticed the famous Quaker Vanishing Oatmeal Raisin Cookie recipe on the bottom of the box. My next thought was that I should make some of those cookies soon. They are delicious and even somewhat healthy.
The Thirsty Dog
JANUARY 17, 2014
This post by Jason Price can be seen at The Thirsty Dog Blog - Seattle's Finest Blog on Business and Consulting by Jason Price. Why do we all like to root for the Underdog? Here are 8 simple reasons to choose the Underdog vs. the Fat Cat when making your next hiring decision. A new post by Jason Price examining why betting on the Underdog might pay off better in the long run.
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MishTalk
JANUARY 17, 2014
'Cash flow analysis shows Greece is in serious trouble again in spite of having a current account surplus. Specifically, Greece needs a change in payback terms or another bailout or it will default in August, if not May. I use the words "will default" imprecisely. The only way Greece is making loan payments now is with money from the Troika. The scam works like this: bailout money is allegedly given to Greece, but Greece cannot really touch it.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Strategy+Business
JANUARY 15, 2014
'In the fourth video interview of this five-part series, Eric Ries, author of The Lean Startup, describes his system of innovation accounting--and how it can convert learning into dollars. For more related insights, read "Why Eric Ries Likes Management" at [link].
Seth Godin Blog
JANUARY 17, 2014
'This is how companies die, how brands wither and, more cheefully in the other direction, how careers are made. Gradually, because every day opportunities are missed, little bits of value are lost, customers become unentranced. We don''t notice so much, because hey, there''s a profit. Profit covers many sins. Of course, one day, once the foundation is rotted and the support is gone, so is the profit.
MishTalk
JANUARY 15, 2014
'Several people sent me emails regarding a economic pending bust in Singapore. Given that it''s easy enough to accept or discard such ideas based on preconceived notions, I asked a friend who lives in Singapore for his comments. First, please consider the article Why Singapore''s Economy Is Heading For An Iceland-Style Meltdown. Like Iceland in its heyday, Singapore’s economic stability and vitality – on the surface at least – has made it the envy of the world at a time when most Western economi
1 to 1
JANUARY 14, 2014
'For decades, veteran service organizations such as the American Legion, Veterans of Foreign Wars, and AMVETS have helped U.S. military veterans connect with one another. But as thousands of men and women return from combat in Iraq and Afghanistan, many of these soldiers are looking for immediate ways to unite with their comrades and peers. As a former Army infantry officer who served in Iraq, Paul Rieckhoff saw an opportunity to connect recent veterans through digital channels.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chad Barr
JANUARY 15, 2014
Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: If I were to ask you: “what do you do?” how would you answer the question?
Seth Godin Blog
JANUARY 11, 2014
'"You did a great job. This is exactly what I was hoping for. I wouldn''t change a thing. You completely nailed it, it''s fabulous.". Of course, that''s not feedback, really. It''s applause. Applause is great. We all need more of it. But if you want to improve, you should actively seek feedback. And that feedback, if it''s more than just carping, will be constructive.
MishTalk
JANUARY 12, 2014
'With all the talk of tapering and expected hikes in interest rates by the Fed, inquiring minds are likely interested in what happens to interest on the national debt if the Fed ever does hike. I asked ny friend Tim Wallace to graph that idea. The Following charts from Wallace provide a clear answer. In these charts we make the assumption that the Congressional Budget Office (CBO) is accurate in its assessment of future budget deficits.
1 to 1
JANUARY 16, 2014
'January tends to be a quieter month for retailers after the rush of the holidays. Not only are many consumers shopped out, but the receipt of credit card bills can be a rude awakening of holiday overspending. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
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Martinka Consulting
JANUARY 15, 2014
'Sports and business have a lot of similarities with great analogies and stories (that make a point). Last week I was discussing the recent football playoffs with my marketing person Lori. We got to the point where we agreed that while it often comes down to one play. In business you need to have a strategy, implement it and execute it correctly. The same holds true in sports.
Seth Godin Blog
JANUARY 15, 2014
'Our society tolerates gross unfairness every day. It tolerates misogyny, racism and the callous indifference to those born without privilege. But we manage to find endless umbrage for petty slights and small-time favoritism. When a teacher gives one student a far better grade than he deserves, and does it without shame, we''re outraged. When the flight attendant hands that last chicken meal to our seatmate, wow, that''s a slight worth seething over for hours.
MishTalk
JANUARY 11, 2014
'In contrast to McDonalds'' workers in the US demanding $15 an hour wages, Almost half of young Spaniards accept any job, anywhere, despite low salary 48.6% of Spaniards aged 18 to 24 said they would accept any job, anywhere and even with a low income. 84.9% felt very or fairly likely to have to work on what is available, 61.7% considered it equally likely to have to go abroad, and 79.2% said they need to study more.
1 to 1
JANUARY 16, 2014
'Eeeek eeeek. Wakka wakaa!" That is one of the many calls of the gregarious meerkat. Translation: probably something like "Run, Forrest! Run!" It''s a constant battle for meerkats to protect themselves from the elements of the blistering Kalahari Desert. Each day must be meticulously calculated and every member must work in concert to stave off a startling range of threats, and capitalize on tasty opportunities. ".
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Gina Abudi
JANUARY 15, 2014
'I was speaking with a client at the end of 2013 who was working on finalizing training plans for 2014. He stated that there appeared to be so many training needs and desires based on a recent employee engagement survey that he just didn’t know where to start! He had a limited budget but wanted [.].
Seth Godin Blog
JANUARY 14, 2014
'If that''s your mantra, you''re working to solve the wrong problem. If your startup, your non-profit or your event is suffering because of a lack of awareness, the solution isn''t to figure out some way to get more hype, more publicity or more traffic. Those are funnel solutions, designed to fix an ailing process by dumping more attention at the top, hoping more conversion comes out the bottom.
MishTalk
JANUARY 15, 2014
'An interesting Gallup poll shows Government Itself Still Cited as Top U.S. Problem Mentions of the government as the top problem remain higher than they were prior to the partial government shutdown in October. During the shutdown, the percentage naming the government as the top problem doubled to 33% from 16% in September. Compared with a year ago, mentions of government are up slightly.
1 to 1
JANUARY 16, 2014
'Marketing is in trouble. In a world in which the empowered customer asserts her needs and wants with abandon, marketing hasn''t done a great job of adjusting its budget, strategy, and energy toward putting the customer at the heart of what they do. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.
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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
Gina Abudi
JANUARY 16, 2014
'Eliminating the bad habit of launching every project desired This is the year one of my clients, a senior project director within his organization, decided the company will have a strategy for the projects they complete! A review of projects completed over the last 5 years indicated to them that, while many projects have been [.].
Seth Godin Blog
JANUARY 13, 2014
'Answering, "anyone who pays us money," is a cop out. Almost as bad is describing your customers by demographics. It''s only a little interesting to know that they are, on average, 32 year old, white, male, lacrosse fans. No, what we need to know is: What do they believe? Who do they trust? What are they afraid of and who do they love? What are they seeking?
MishTalk
JANUARY 15, 2014
'City officials in Scranton Pennsylvania have ignored pleas from residents pleading for bankruptcy. Instead, the city raised property taxes and trash fees nearly 60% and tripled rental registration fees. The city''s school district, which faced a $4-million deficit, raised taxes 2.4%. The City Council, which in 2012 passed a 5% amusement tax on live entertainment, is now discussing a 10% drink tax.
Leadership Vision Consulting
JANUARY 16, 2014
'Have you ever sat across the table from someone in a meeting who is antsy and fidgety and eager to stop talking and start moving? Have you ever noticed the person who seems to always be in motion in every area of her life? Can you think of someone who starts one exciting project after another after another? These people might have the strength of Activator.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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