October, 2018

Getting Top Clients As An Innovation Consultant with Erin Hersey: Podcast #56

Consulting Success

When people think of innovation, they’re often looking externally at products and services, but there’s so much innovation that can happen within companies.

Is your practice in a coma? 6 questions that will get it off life support.

Rod Burkert

Greetings from Albuquerque – yep, still here … right on old Route 66 – where we are waiting for some veterinarian follow-up on Buster, our German Shepherd. Next stop – Lajitas, Texas, where we will ride out the rest of 2018. I hope you found our last conversation about LinkedIn ROI to be useful.

ROI 52

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20 Questions to Help You Uncover Your Client's TRUE Culture and Politics

Consulting Matters

To win business and deliver results - all consultants MUST cultivate their political savvy. While we may think that executives hire consultants for economic reasons - the reality is that more often that not, we're brought in for political reasons. Politics is not necessarily a bad thing. Politics gets its bad rap when leaders operate out of self-interest versus the best interest of others.

The 10 Best Ways for Your Consulting Firm to Add Value

David A Fields

Half the spinning cycle of consulting is creating value for your clients. The other half is winning engagements.) If your consulting firm can add more value, you can win more projects from more clients at higher fees. So, let’s cover the ten best ways to add value to a consulting project.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What To Do If Your Client Doesn't Pay

Successful Independent Consulting

It was bound to happen. After 15 years and hundreds of contracts, I finally had a client that didn’t pay, and didn’t pay, and didn’t pay. For six months there was one lame update after another. “We’re We’re working on it,” or “We’ve switched to a new process.”

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How to Scale Your Consulting Business to $1M (And Beyond)

Consulting Success

Are you ready to scale and grow your consulting business? You’ve got a steady stream of projects. You’re well known in your industry. You may even be thinking about hiring someone to work with you.

The Pyramid Principle

Management Consulted

Communication, Presentation, and Persuasion – Using The Pyramid Principle to drive action What if we told you that there’s a better way to create and present your decks? One that will drive action and get you to the most important … Continued.

Power Networking for Consultants

Consulting Matters

I am confident that you get how important networking is to your marketing system. You know that its an essential way for you to regularly meet and impress your future clients. The question is: Are you making the most of these events?

5 Ways to Lavish Consulting Clients With Attention, Without Adding Work or Time

David A Fields

Imagine your consulting clients are donuts (this is helpful in many, many ways) and the attention you give them is glaze. Obviously, the more attention you slather on your clients, the better. Consulting clients love to be attended to.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Making work meaningful: A leader’s guide

McKinsey

People who find meaning at work are happier, more productive, and more engaged. Four practical interventions can help make the search more likely to succeed. Insights on Organization

Artificial Intelligence: It’s Current and Future Role in Healthcare (Part 2 of 2)

Tom Spencer

Last week we introduced how artificial intelligence is defined as well as how it is currently being used in the medical arena. This week, in the second installment of this two-part series, we will consider the potential future role of artificial intelligence (AI) in healthcare. Introduction.

Michael Zipursky on Cash Flow Diary Podcast

Consulting Success

Michael was recently featured on Cash Flow Diary. You can listen to it here: Consulting With Success with Michael Zipursky Whether or not you can achieve it should never be in question. It should always be a matter of “how” or “when.”

MBA Application Deadlines 2019

Management Consulted

Second rounds of MBA (Full Time) application deadlines are fast approaching. Of course, early application is always best (before those first round seats are filled) but there are still open seats! Some schools (we’re looking at you HBS) have done … Continue Reading.

Course 141

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Much Should I Charge for my Consulting Services?

Consulting Matters

One of the most important questions both new and seasoned consultants MUST answer is: "How much should I charge for my consulting services?". What your charge and your pricing philosophy determines both your earning potential AND your labor intensity.

Critical Choices That Make (or Break) Your Consulting Firm

David A Fields

Whether your consulting firm employs 100, 10 or 1 consultant, your firm has a culture. That culture is a clockwork of choices that determine your firm’s long-term success and how rewarding it is for you to lead the practice.

Digital strategy: The four fights you have to win

McKinsey

Yesterday’s tentative approaches won’t deliver; you need absolute clarity about digital’s demands, galvanized leadership, unparalleled agility, and the resolve to bet boldly. Digital Insights

Agile 114

Blockchain Startup 101: A blue print for launching a successful blockchain-based startup

Tom Spencer

In the past few years, there has been a lot of hype around blockchain. Investors have been blindly investing exuberant amounts of money without clearly understanding the viability of blockchain based business models.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Scaling a 7-Figure Consulting Business with Scott Eastin: Podcast #57

Consulting Success

When you’re selling yourself, a project, or a technology, at least from a technical perspective, firms want to find a technical implementer that can talk the tech talk but even more importantly be able to relate to those that write the checks.

MBA Application Deadlines 2019

Management Consulted

Second rounds of MBA (Full Time) application deadlines are fast approaching. Of course, early application is always best (before those first round seats are filled) but there are still open seats! Some schools (we’re looking at you HBS) have done … Continue Reading.

Course 130

[QUICK WIN] Power Networking for Consultants

Consulting Matters

I am confident that you get how important networking is to your marketing system. You know that its an essential way for you to regularly meet and impress your future clients. The question is: Are you making the most of these events?

eBook 218

How Ed Sheeran Will Make You a Wealthier Consultant

David A Fields

Music superstar Ed Sheeran is going to make you money. Well, indirectly. Okay, he’s not actually going to make you money, but there’s a connection between Red Ed and your consulting firm’s fortunes. Channel your inner Ed Sheeran: hum catchy tunes, look soulful, and grow something scruffy.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Leading agile transformation: The new capabilities leaders need to build 21st-century organizations

McKinsey

To build and lead an agile organization, it’s crucial that senior leaders develop new mind-sets and capabilities to transform themselves, their teams, and the organization. Insights on Organization

Agile 114

New Technologies in the Insurance Landscape (Part 2 – Blockchain)

Tom Spencer

Blockchain – the underlying technology first used in Bitcoin – is a new type of distributed consensus system that enables transactions to be quickly validated and securely maintained through cryptography, computational power, and network users, removing the need for a trusted centralized authority.

Marketing Consulting Business Strategies with Michael Brenner: Podcast #59

Consulting Success

Life presents itself for most of us if we’re open to it. For Michael Brenner, going out on his own and become a consultant literally had people and mentors pushing him in that direction.

Best 5 Apps For Consultant Travel

Management Consulted

Is it just us, or does it seem like new travel apps are popping up like weeds these days? We all know those no-brainer apps that are actually useful – but a majority of the time when we experiment with … Continue Reading.

Travel 130

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!