December, 2021

What the Very Best Clients Do [Consulting Firm Checklist]

David A Fields

One key to running a successful consulting firm is choosing the right clients. Your consulting firm probably signs good clients overall. Maybe a dud here or there, balanced by the occasional, outstanding client. Your consulting firm’s very best clients deserve Rock Star status.

How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #218

Consulting Success

How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is Kate Gaertner, the Founder and CEO of TripleWin Advisory. Kate talks with Michael about how the pandemic changed how the consulting business works.

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The Magic of Warm Outreach

The Fearless Marketer

Gauging from last week’s article on Color-Coded Persuasion, I was reminded once again that the topic of communication and persuasion is central to attracting new clients. My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”.

Accenture Interviews, Culture, and Careers

Management Consulted

This Strategy Simplified conversation reveals everything you need to know about Accenture – and nothing you don’t. In it, Accenture’s Caroline Dudley and Rizzalyn Burke get real, sharing candidly from their experience with the firm. Listen for an insider look… Read Article.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Omicron Variant — A Framework for Decision-Making

Two weeks ago, I heard about the Omicron variant of the COVID-19 virus. Based on the news headlines and video feeds, news of the Omicron variant went viral (so to speak) within 24 hours. Travelers from certain African countries were immediately banned from traveling.

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More Trending

How to Generate Reactions to Your Consulting Firm’s Marketing

David A Fields

Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. your thought leadership).

Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones.

Author Talks: How to interrupt bias in the workplace

McKinsey & Company

Companies spend billions of dollars annually on diversity, equity, and inclusion efforts, but the results are few. Using basic tools to interrupt bias can help. McKinsey on Books

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Group Case Interview: How To Prepare & Crush It

Management Consulted

Group case interviews are all the rage as firms like EY expand their use in the consulting interview process. Case interviews are the dreaded and most challenging parts of a consulting interview, but they are typically conducted in a one-on-one… Read Article.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Stop Making Your Cat Bark

If you want a pet that barks, you should get a dog. If you want a pet that meows, you should get a cat. What you shouldn’t do is get those two options mixed up. People who want a pet that barks should not get a cat. People who want a pet that meows should not get a dog.

294: Doug Brown—The Agony Of Selling Can Become The Astounding Success Of A Superstar

On the Brink Podcast

Learn how to amp up your sales process for amazing success! In our podcast today, Doug Brown and I are going to help you sell better.

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How to Elegantly Handle a Request for References

David A Fields

Prospects who are talking with your consulting firm about your services will commonly ask to speak to your past clients. You could simply hand over a few names with contact information, or you could take a more nuanced approach. There’s nothing untoward about a prospect asking for references.

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Consulting While Working Full Time: 2 Proven Strategies To Start Consulting

Consulting Success

Do you want to start consulting while working full time? There are many reasons why you might consider starting a consulting “side hustle” before going all in. Consulting is a low-risk, high-reward business. You don’t need any capital to get started.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Losing from day one: Why even successful transformations fall short

McKinsey & Company

Our latest transformations research confirms that success remains elusive and reliant on a holistic approach. Yet some actions are especially predictive of realizing the financial benefits at stake. Insights on People and Organizational Performance Change management Leadership Strategy

Common Project Challenges – and how to deal with them

The Management Centre

Throughout any project there are challenges that can spring up, and attempt to take us off track in progressing our projects. Even when we’ve carefully laid out our project plan; the context, our stakeholders, and even our own project team can throw a spanner into the works.

Operating in the White Space

Every company has an organizational chart. This chart shows the various roles in an organization and who reports to whom. This chart typically shows a bunch of boxes representing the people in the organization. The boxes (a.k.a. people) are connected to other boxes via lines.

295: Lisa Perrine—Clever, Creative Ways To Enhance And Amplify Workplace Communications

On the Brink Podcast

Learn a new way of thinking for new types of solutions. Have you ever really wanted to know how to think about a problem in a new way? Maybe you need to improve your company’s communications and conversations. Or your employees' motivation and productivity.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

7 Traits that Separate the Very Best Consulting Firms from the Rest

David A Fields

You run a great consulting firm. You can point to glowing testimonials and clients who stick with your consulting firm like fluffernutter pasted to the roof of a six year-old’s mouth.

The Mindset Of Successful Consulting Leaders With Michelle Ray: Podcast #216

Consulting Success

What is the mindset of successful consulting leaders? The key is to understand the reality in front of you. Michael Zipursky’s guest in this episode is Michelle Ray, the CEO and Founder of Lead Yourself First Enterprises.

A new operating model for pharma: How the pandemic has influenced priorities

McKinsey & Company

The COVID-19 pandemic has prompted pharma companies to rethink their organizational strategies. A survey of executives suggests where value might lie. Insights on Life Sciences Pharmaceuticals

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The Marketing-Selling Sequence

The Fearless Marketer

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

The Willingness to Be Wrong

There’s a subject that few people ever talk about. It’s something that has the ability to change the trajectory of your career… and personal life. What is this something I’m talking about…? It’s the willingness to be wrong.

Why We Should Talk About Personal Problems at Work

Tom Spencer

COVID-19 has been a mixed bag for the world of work. Whilst for some it has been a wholly negative experience, bringing redundancy, social isolation, and new erratic working conditions, for others it has brought immeasurable benefits. One such benefit is the ‘humanisation of the professional’.

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Starting a new job in a hybrid world

The Management Centre

Starting a new job always comes with a mix of excitement and trepidation, as you wonder what it’s going to be like. Working in multiple locations also comes with its own challenges. Here at =mc we’ve always worked in a hybrid model: some office time, some home time, some on-site time.

Pulling the Right Levers for Rapid Consulting Revenue Growth with Felix Velarde: Podcast #215

Consulting Success

Growing the revenue of your consulting business is not an easy task. There are many ways to do this whether it be marketing yourself better or having a clear proposition. Launch your consulting business by pulling the right levers with your host Michael Zipursky and his guest Felix Velarde.

Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The digital-value guardian: CEOs and digital transformations

McKinsey & Company

The CEO is ultimately the only one who can shape and guide a successful digital transformation. Here’s the playbook. Digital Insights Digital strategy and organization Organization Leadership

5 Great Marketing Ideas

The Fearless Marketer

Every week for 25 years I’ve written this newsletter, The Fearless Marketer (used to be More Clients). I write about 50 articles a Year. But in the past few months, I’ve written what I think are some of my most practical, hands-on articles.

The False Narrative of Social Media

Social media has become one’s personal press release service. It’s a place where many of us showcase the best parts of our lives for others to see. The problem with social media is that it’s not real life. It’s merely an often skewed portrayal of one’s life.

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