Getting Stronger With The Competition
Chad Barr
AUGUST 31, 2007
I’ve been following Starbucks expansion in the US and am quite impressed with their expansion now into Russia. What impressed me more is a statement from Martin Coles, President of Starbucks International saying: “We do not spend a great deal of time focusing on our competition. The growth of other coffee chains can actually help Starbucks by increasing the overall coffee market.
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