September, 2014

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Should You Reveal Your Secret Sauce?

David A Fields

'A question I was asked: Is it possible to provide too much information in an article so that prospects feel that they can do it themselves? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Consultants Context Discussion Creating Value Fees Positioning Relationships adding value benefits closing fees Marketing positioning.

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Fall 2014 East Coast Tour Recap

Management Consulted

'Over the last month, we kicked off our Fall Consulting Bootcamp tour and have trekked up and down the East Coast to several universities – after visits to Columbia, McGill, Duke, Georgia Tech, Yale, Harvard, and Wharton (UPenn), we finally hosted a private bootcamp in New York. We have a number of other bootcamps coming up – we’ve just visited the University of San Diego and are headed to Arizona State, University of Virginia, Stanford, Pepperdine, and the University of Southern Cal

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You Don’t Have to be Interesting

Tom Spencer

'You just have to be interested. Interested in other people. Interested in what you can do for them. Interested in improving your approach. Interested in finding a new way forward. Interested in what’s next.

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Facebook Changes That May Impact Your Crisis Communication Reach

Melissa Agnes

'Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others. Facebook is always changing their algorithms which impacts the reach of your updates, so it’s good to stay as on top of these changes as possible (though not to depend on them).

Meeting 106
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Lighten Up Your Marketing

Women in Consulting

'By: Kathy Klotz-Guest. Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B. I believe this is changing. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

More Trending

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Four Ways to Overcome Clients’ DIY Mentality

David A Fields

'We are a nation of do-it-yourselfers. Pay a plumber to fix that leak? Nah, a quick trip to Lowes and we’re good. Hire an attorney to write the will? No thanks—these online forms look pretty solid. Check into a hospital for an operation? Please… we’ll just head back to Lowes for a box cutter! Consultants encounter this phenomenon every day in prospects’ offices: “Why hire a consultant to improve our compensation plans?

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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

'Beau approached us a few months ago to ask about breaking into consulting. He had the epiphany that consulting was his calling in life, and went searching for details – finding MC in the process. Beau’s questions are probably similar to your questions – “Is now the right time? I have a crappy undergrad GPA – do I have a chance?

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Saving RadioShack

Tom Spencer

'When the business landscape changes, how can you turnaround a failing company? (Source: Flickr ). RADIOSHACK , an American consumer electronics giant of yesteryear, faced chaotic trading on Wednesday as analysts predicted the company would report it’s 10th straight quarter of losses. RadioShack has hired a law firm to provide restructuring advice in an attempt to avert bankruptcy.

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What To Look For When Engaging a Crisis Management Professional

Melissa Agnes

'When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team yo

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 Things I Love About the New QuickBooks Online

Women in Consulting

'By: Renee Daggett. I admit it; I am not a person to embrace change. My comfort zone is comfortable. QuickBooks Online was just difficult. You could not work as quickly, things were hard to find, it was not forgiving, and it just made me frustrated and inefficient! Things are looking up since they updated the interface. I am actually recommending it and doing my best to persuade some desktop users to change.

Banking 88
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US Bombed Wrong Refineries in Syria; Iran Seeks to Stop Oil Price Slide; Sanctions Won't Impede Arctic Drilling

MishTalk

'US Bombed Wrong Refineries in Syria Oil is in the news in many countries in many ways. Let''s take a look starting with a couple of paragraphs buried in the Financial Times report Barack Obama Admits US Underestimated Isis. Allied aircraft on Sunday struck three makeshift oil refineries in an area controlled by Isis in an expansion of attacks intended to damage the militant Islamist group’s financial infrastructure.

Energy 78
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Five (and a half) Pricing Strategies that Will Win You More Projects at Higher Fees

David A Fields

'Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Prominent signs proclaim each brand’s current price per gallon, making it easy to compare among alternatives. And drivers whose time is worth hundreds of dollars an hour will drive miles out of their way or wait in line for what amounts to a dollar or two off their total bill.

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The MC Consulting Interview Bootcamp – Sunday, Sept. 7 in NYC!

Management Consulted

'There’s nothing quite like getting some face-to-face time with an MC expert, and our Group Bootcamps get rave reviews. We work with top schools (this week alone we’re at Duke, Yale, Harvard, and Wharton – not too shabby). But what if your school doesn’t offer these programs (yet) – and you want to come spend 1 power day to focus on breaking into consulting – with emphasis on networking, fit interviews, and most of all, case interviews?

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Doing Business In An Infinite Channel World

Tom Spencer

'In an infinite channel world, not-for-profit may just be the new normal. We were recently invited to attend Professor Donnie Maclurcan’s talk in Islington, London entitled “Not-for-profit enterprise will be at the heart of the global economy by 2050″ We were unfortunately unable to attend Donnie’s talk, and haven’t yet read the book , but on first glance the forecast seems a little optimistic.

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What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

'Preventable gaffes give you a bad rep for no reason. I realize that real-time is of the essence, but it’s better to take an extra 10 seconds to understand what you’re posting, then to make a mistake that gets written about for days to come – and makes you look insensitive and foolish. From Union Street Guest House , to the Teenage Mutant Ninja Turtles and British Airways , to US Airways – and the list goes on and on, preventable gaffes happen to far too many.

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Our 2014 Silent Auction is LIVE!

Women in Consulting

'By: Danielle Terrazas. The Women In Consulting (WIC) Silent Auction is back for 2014! . We are excited to announce our annual silent auction that runs in conjunction with our Annual Best Practices Survey Results Presentation. While our September 18 th meeting is a full-members only event, this year we have also launched an online auction so that the greater community can participate and help us give back to Second Harvest Food Bank in San Jose.

Groups 87
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China Banking Crisis "Almost" Certain Says Senior International Economist; Global Banking Crisis "Is" Certain Says Mish

MishTalk

'The Sydney Morning Herald warns about a ''clear and present danger'': Australia to be Hit as Chinese Economy Unravels Speaking at a conference on Thursday, the federal government''s former top resources forecaster Quentin Grafton said the iron ore price was unlikely to recover quickly, leading to a painful downturn in the Australian economy in 2015.

Banking 78
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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Is a Blog Valuable?

David A Fields

'A question I was asked: Everyone tells me that I need a blog. Do I? If so, why? What would your suggestion be to this consultant? Do you blog? Is it valuable for you? Post your thoughts by using the ‘Leave a Comment’ box below.

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Coming Out Remains Risky

Strategy+Business

'Christine Bader reviews John Browne''s compelling account of a closeted career that ended with his resignation as the CEO of BP, and its lesson on LGBT identity for executives and their companies.

Company 70
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Growth Strategies

Tom Spencer

'Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. (Source: Culturamix ). THE frequently used term business growth simply describes the process of improving some measure of an enterprise’s success, ranging from promotion, product development, new market entry or improving employee productivity.

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How To Convince Management To Invest In A Crisis Plan

Melissa Agnes

'I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” It’s hard to be the middle person, especially when you see the value in something and know it would be in the organization’s best interest, but have an uphill battle in trying to help upper management see that same value.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Organize Your Emergency Plan!

Women in Consulting

'By: Melissa Stacey. Many of us local to the San Francisco Bay Area were shaken awake by the Napa earthquake last month. It was a good reminder to be better prepared for emergencies…all types of emergencies, including floods, earthquakes, tornadoes, hurricanes, wildfires, winter storms, etc.?? September is National Preparedness Month (NPM), with America’s PrepareAthon on September 30th.

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Strange Bedfellows: To Fight ISIS, US Now Supports Iranian Revolutionary Guard, Other Terror Groups

MishTalk

'Strange Bedfellows US Mideast relationships get stranger every day. The US has come to the defense or has given aid to three rather unlikely groups in the past few weeks. Iranian Revolutionary Guard Kurdish Workers Party (PKK), which directly supports the YPG, on Washington''s list of proscribed terror groups "Moderates" fighting to overthrow Syrian president Assad.

Groups 78
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How to Warm Up a Prospect

David A Fields

'A question I was asked: How do I warm up a target customer with a cold call? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Consultants Context Discussion Creating Value Positioning Relationships adding value agreements benefits Consultative selling Marketing positioning.

How To 186
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The Accountability Equation

Strategy+Business

'Holding people, companies, or systems responsible for their mistakes is about more than just pointing a finger at the most convenient target.

System 76
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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.