Small vs. Big – Any Advantage?
Chad Barr
FEBRUARY 20, 2006
Seth Godin , author of several great marketing books, talks about why small is the new big. He illustrates several examples as to how companies strive to become big and fast but many lose their market share to smaller companies who are often more profitable. So what are some of the benefits of being small according to Seth? Small means the founder makes a far greater percentage of the customer interactions.
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