What Handles Are, and How to Use Them in Consulting
David A Fields
DECEMBER 3, 2014
'Can you think of anything enduring and useful from the fads of the 1970s? At least one concept from that era will help you win more clients and, importantly, deliver higher perceived value to your current clients. No, not disco. Handles. In the parlance of the 1970s CB craze, your handle was your short, memorable on-air nickname. A CB-er would refer to himself with a moniker like “Soap Daddy” or “Large Marge” or “Ruptured Rabbit”.
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