July, 2020

How to Build a Consulting Website

Consulting Matters

Do you have a consulting website? For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table. FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.

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Remote Work Environments Aren’t Fair

Leadership Planning with Liz Weber CMC

Shifting to a remote work environment permanently for the foreseeable future has become a reality for many organizations. The rapid shift to remote work occurred because of the pandemic. It was a necessary response to a crisis situation that occurred quickly and without much warning. Because of that, we and our team members quickly found ways to do our jobs from our dining room tables with kids, dogs, and doorbells in the mix. It’s what we needed to do in the face of a crisis.

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Is Consulting More Than Giving Advice?

Tom Spencer

Reading Time: 3 minutes. Every year strategy consulting firms and agencies that specialise in executive business management and the “maximising shareholder value” approach receive billions of dollars for their services (Management Consulting, 2020).

3 Steps to Develop Big, New Ideas for Your Consulting Firm

David A Fields

How do you consistently create powerful ideas that stimulate every aspect of your consulting firm? Below, we’ll explore one, straightforward, reliable approach. Have you ever read or heard an innovative idea and reflected, “Man, I wish I had thought of that?”

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

29 Best Personal Websites 2020 (And Why They Have Them)

Tsavo Neal

Personal websites. Everyone should have one. . Intuitively, I believe this is true. But why? My personal website, the website you’re reading now, has been everything to me. My career, my business, my life’s work — all wrapped up into one neat, 2-dimensional digital package. But what about others? Am I just a lone weirdo, obsessed with “cloning” my self through my website? Or are others doing the same? I wanted to find out.

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Energize your team and create unstoppable momentum

Brimstone Consulting

Great change leaders empower others. To create an unstoppable, energized team and enterprise—you can’t just tell the rest of the organization what to do. Instead, leaders are clear with the organization about what success looks like, what change is necessary to achieve it, and why it needs to happen. They involve diverse teams from across the organization in a dialogue about what needs to be done, and how to achieve the goal. That’s how you generate the energy necessary to make a change.

Successfully Handling Stress at Work/Home

Peter Stark

Whether you are working from the office or telecommuting, we can all agree we are experiencing some crazy times. With the constant changing circumstances of office life, working from home with the chaos of the family around you, or alone all day, we are all experiencing more stress than normal. Not to mention the stock market, our retirement plans, the reopening of the country…the list goes on. The verdict is still out on when the end of this will come for most of us.

Leadership Consulting: How To Lead Your Clients As A Consultant With Melanie Parish: Podcast #144

Consulting Success

As an organization grows, so does the need for a whole army of leadership positions that need to be filled with capable individuals who can work with independence and initiative. Leadership consulting helps people develop their management and leadership skills and thrive in fast-paced environments.

Rejected Again? Improve Adoption of Your Consulting Firm’s Solutions

David A Fields

What could be more discouraging for you and your consulting firm than promoting a fantastic solution… that prospects and clients don’t adopt? Ask the inventors of the 1964 AT&T Picturephone what they think about the novelty of Zoom calls!) You can overcome that problem. Virtually every day, your consulting firm offers a powerful answer to … Continued. The post Rejected Again? Improve Adoption of Your Consulting Firm’s Solutions appeared first on David A. Fields.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Reimagining the postpandemic workforce

McKinsey

Pandemic-style working from home may not translate easily to a “next normal” mix of on-site and remote working. Insights on Organization

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Can a Public Company Ever Be Lean?

Markovitz Consulting

Can public US companies really embrace lean? Well sure, they can deploy lean tools here and there, but the whole socio-technical system that comprises lean? I don’t think so. Wall Street pressure for quarterly profits competes fiercely with lean principles, both inside and outside the company.

How to Clarify Your Ideal Consulting Client

Consulting Matters

Do you know who your ideal consulting client is? Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. Here's the thing: You can do decent work with a lot of different leaders.

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Repost Which Explains Management Consulting Using Layman’s Terms

Steve Shu Consulting

This is a repost from an answer I wrote a couple of years ago on Quora. I usually fail miserably at explaining this for some reason. Probably the most common definition out there is that management consultants are like doctors for companies (instead of doctors for people). This analogy probably works for most cases. However, in the spirit of consulting analogies used by guru David Maister, there are probably sub-analogies.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How To Make Consulting Sales During Turbulent Times with Tony Hughes: Podcast #145

Consulting Success

People look at adversities as mere problems that hold us back from getting to where we want to be. But really, these obstacles and challenges are what build us as better people. Joining Michael Zipursky on the show today is Tony Hughes to talk about how adversities build resilience in people and lead them to. How To Make Consulting Sales During Turbulent Times with Tony Hughes: Podcast #145 is a post from: Consulting Success.

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Consulting Firms, Don’t Stop Saying This! (Even Though It’s Tempting)

David A Fields

You’ve told your consulting clients the keys to success, and you’ve reminded them. More than once. By the way, you’ve also made these core principles clear in your articles and webinars. We’re talking about the fundamentals you communicate to virtually every one of your consulting firm’s clients. Blame the process before you blame an employee.” … Continued. The post Consulting Firms, Don’t Stop Saying This! Even Though It’s Tempting) appeared first on David A. Fields.

A dual cybersecurity mindset for the next normal

McKinsey

As companies extend commitments to remote workforces, cybersecurity teams need to address new risks while helping create business value in the next normal. Risk Insights

Fixes That Fail

Markovitz Consulting

I survived four reorganizations during my time working in corporate America. They all looked good on paper. None of them made a difference to our bottom lines. The reorgs didn’t address the real problems with our products and pricing. Moreover, like most reorganizations, it destroyed the relationships, experience, and tribal knowledge that expedite decision-making and improve performance.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Does Getting an MBA Dual Graduate Degree Help with Consulting Recruiting?

Tom Spencer

Reading Time: 3 minutes. As a volunteer graduate school advisor, I often get asked if acquiring an additional graduate degree in addition to an MBA as a dual degree student improves consulting recruiting opportunities.

Organization Design for Diversity, Equity, and Inclusion

Kates Kesler

We facilitated a meeting in April 2020 for a team of ten people. In the past such a meeting would typically have the eight co-located members sitting together in a conference room and the other two on video. The pandemic meant that for this meeting everyone was joining from home.

R&D Pricing Strategies for Consultants: How to Price The Unknowns

Consulting Success

Pricing your consulting services hourly is one of the worst ways to charge your clients. You only have so many hours in a day. If you charge by the hour, the only way for you to earn more is to spend more hours working. You can always raise your rates. But, at some point, there. R&D Pricing Strategies for Consultants: How to Price The Unknowns is a post from: Consulting Success.

Stand Out from the Digital Clutter [A Key Lesson for Consulting Firms]

David A Fields

Your consulting firm has adjusted to the lack of in-person meetings, conferences, meals, and walk-the-halls opportunities. Since you can’t attract or court Belinda Buyalot in person, you’ve moved your consulting firm’s visibility-building, marketing, and business development efforts online. So has everyone else. The digital world is a dense, tangled jungle of feeds, streams, messages, blogs, … Continued.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

From a room called fear to a room called hope: A leadership agenda for troubled times

McKinsey

Leaders can make a difference through personal accountability, caring, and “re-onboarding” of all their people. Leadership

How to Approach Your Problems the Right Way

Markovitz Consulting

One of the participants in my virtual workshop on better decision making suggested that I stop using the term “problem solving.” In his company, they use the term “ problem learning.” I hadn’t heard that expression before, but I really like it. When we talk about “problem solving,” we’re subtly pushed towards finding an answer, fixing the situation, and moving on.

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Issues to consider as you build your consulting career

Tom Spencer

Reading Time: 3 minutes. As a consultant you’ll have plenty of things to think about as you build your career. This article looks at some of the key questions to consider as you pursue a career in the management consulting industry. Is consulting for you?

Implied vs. Explicit Expectations

CaseInterview.com

All relationships work more smoothly when expectations are clear and explicit. The opposite of an explicit expectation is an implied one. Let’s look at both personal and professional examples. When two people become a couple, one of the issues they’ll need to navigate is holidays.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.