September, 2021

article thumbnail

Conversations Get Closes

Jerry Fletcher

“I put all this time and money into SEO and I’m still not getting any new business!”. It is not an unfamiliar complaint. It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line. Lately because of Covid I hear it more frequently because SEO is like putting a band aid on a massive chest wound.

Media 92
article thumbnail

What follows after the Eureka Moment: Consulting for Innovation Start-ups

Tom Spencer

‘Technological innovation’ has recently become an ossified catch-all term not only in venture capital circles, but in management consultancy as well. Under the deceiving influence of this catchy buzz-word, we tend to underestimate the complications which technological trailblazing entails. Such issues gain increasing relevance in a consulting career, if one decides to take projects with start-ups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Your Consulting Firm Can Benefit from My Experiment with Outreach

David A Fields

There are people you’ve not talked with in years, and it’s a shame. They’re good people, you enjoyed your relationship with them, plus, reconnecting could help generate business for your consulting firm. But if you’ve been out of touch for so long, is it really possible to renew the relationship? And if so, how, and … Continued. The post How Your Consulting Firm Can Benefit from My Experiment with Outreach appeared first on David A.

article thumbnail

Are your consultancy proposals letting you down?

Jacq Hackett Consulting

If you’ve recently left your senior position to establish a solo consultancy business, you’ll be regularly pitching for business.

article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

Why Your Prospect Pipeline Dries Up

Successful Independent Consulting

The most successful independent consultants find their own work by building a pipeline of leads through their own outreach efforts. Using a customer relationship management tool (CRM) can make this so much easier. That's why PICA partners with Mimiran, the CRM for solopreneurs that was built by a solopreneur, Reuben Swartz. His latest article is packed with practical advice, so we're sharing it with you.

Sales 195

More Trending

article thumbnail

From Transactional Consultant to Industry Leader with Jason Fearnow

Consulting Matters

How can you evolve from being a transactional consultant to a recognized industry leader? What tactics need to change? What mindset needs to shift? I talked about this with Jason Fearnow in this interview. Jason is an accomplished leader with specialized expertise in large contract negotiations for mega-mining projects. So when he got laid off unexpectedly, he was immediately presented with consulting opportunities.

Industry 156
article thumbnail

Legendary Leadership Lessons from Ten Great Leaders

Rick Conlow

What legendary leadership lessons can be learned from the past? No leader is born great or a hero. Research shows that the greatest in us comes from education, experience, and the lessons learned from others. Here are ten great servant leaders and the legendary leadership lessons they have given us. Are you willing to receive and apply them? Foundational Values: Legendary Leadership Lessons 1-3.

article thumbnail

The Easy Way to Determine the Value of Your Consulting Firm’s Projects

David A Fields

When you’re talking with a prospect for your consulting firm, one of your most difficult tasks can be establishing the value of your potential engagement. The simple, Three Sides approach below makes your task easier. Let’s say Cher Little, the VP of Stuff at Vageny Lusive reached out to you last month to inquire about … Continued. The post The Easy Way to Determine the Value of Your Consulting Firm’s Projects appeared first on David A.

article thumbnail

Dealing with Marketing Struggles

The Fearless Marketer

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else? We all have different challenges, but I believe that the technical challenges of marketing are far outweighed by the internal challenges that often stop us cold.

Marketing 118
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Why sustainability isn’t the next digital transformation

The Source

Like a lot of people, I’ve had a great deal of time over various periods of lockdown and quarantine to listen to podcasts. One of my personal favourites has been Scriptnotes —a show that covers the inside secrets of Hollywood and the screenwriting profession. On a recent episode, the show’s hosts—both seasoned industry veterans—were discussing the fact that, if you want to sell a script, the most effective thing you can do is compare it to films that have already been enormously successful; you

Film 111
article thumbnail

Creating A Harmonious Work-Life Integration in Your Consulting Business with Michele Benton: Podcast #202

Consulting Success

A business owner’s success is typically measured by their revenue growth, the number of followers, and overall reputation. However, one important element is usually ignored: a proper work-life balance. Michael Zipursky delves into this topic with Michele Benton, President of lime, LLC. She explains how rejecting the devoted worker mindset allows her to adjust her.

article thumbnail

How to Build Your Business on the Best of Your Career with Lori Smith

Consulting Matters

Have you ever thought to yourself, "I'd love to take the best of my career and turn it into a business?" but got stuck because you didn't know how? After a 20-year career as a leader at Wyndham, Lori Smith decided that she had done all she could for the company she loved. She had created a unique role for herself as an initiative and project integrator that combined her finance background, six-sigma process improvement and project management training, and natural relationship-building skills.

article thumbnail

Defining Your Leadership Legacy

Rick Conlow

Have you ever thought about your leadership legacy? In other posts, we discussed an important difference between good bosses and bad bosses. Good bosses believe right now is the right time to act – bad bosses wait for the “right” opportunity. Good bosses serve. Bad bosses want to be served. A Leadership Legacy. This got me thinking about a leader’s legacy.

article thumbnail

Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

article thumbnail

[Checklist] Create a Great Marketing Piece for Your Consulting Firm

David A Fields

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. Your consulting firm’s thought leadership is a cornerstone of your efforts to be perceived as a credible, compelling resource for prospective clients. If you’ve spent any time and/or money on content marketing, you’ve likely discovered that creating … Continued.

Marketing 221
article thumbnail

It’s Not ‘Return to Work,’ It’s ‘Return to Us’

Leadership Planning with Liz Weber CMC

You have no doubt heard or read others proclaiming: “Stop saying: ‘Return to work’. We’ve been working this whole time! And, we’ve been working longer, harder, and in more challenging ways than ever before!” You know what? They’re right. If there is one thing we can all agree on, it’s that this past year, regardless of industry, profession, etc., we’ve all had to work harder and more creatively than ever before.

Industry 104
article thumbnail

Maintenance

CaseInterview.com

I’ve been thinking a lot about the concept of maintenance. A mechanic friend of mine said that if you follow your car’s official maintenance schedule (and especially change your oil on time), your car will last 200,000+ miles (~320,000 km). When buying or owning a home, one of the things I’ve learned is that major home repairs often start off as small home repairs that are needed but go ignored.

article thumbnail

Consulting with Love (Instead of Fear) with Renée Smith: Podcast #203

Consulting Success

What do you think is the most important job of a leader? It’s to eliminate fear from the workplace and fill it with love. Michael Zipursky’s guest today is Renée Smith, the Founder and CEO at A Human Workplace. Renée talks with Michael about how we are at our best as human beings when cared. Consulting with Love (Instead of Fear) with Renée Smith: Podcast #203 is a post from: Consulting Success.

article thumbnail

TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

article thumbnail

How to Get Started In Organizational Consulting [On-Air Coaching with David Manguiat]

Consulting Matters

A question I get a lot is, "How do I break into organizational consulting?". Even though I retired from organizational consulting, I am so grateful for my years advising the executives at Walt Disney World around transformational change. As an organization development consultant, I played a key role in aligning the senior executive team around how service was delivered on the front lines, what needed to happen to establish Disney's Animal Kingdom as a must-see park, and how the creative and oper

article thumbnail

How Taekwon-Do Prepared Me for Consulting Interviews

Tom Spencer

Flying leg break during a black belt test in 2016. I stood facing a wall of black plastic boards, faintly hearing “U-S-A, U-S-A” chanting from the rest of our team in the stands. I measured the distance from the board with my leg, took a deep breath, and then performed a kick that I had practiced hundreds of times. I do not even think I felt the boards with my foot as my kick sliced clearly through them.

article thumbnail

What You Need to Spend to Grow Your Consulting Firm

David A Fields

Building a consulting firm requires a wide range of investments. Let’s walk through some of categories of spending required for you to grow your firm. What other investments/spends have helped you to grow your consulting firm? The post What You Need to Spend to Grow Your Consulting Firm appeared first on David A. Fields Consulting Group.

article thumbnail

Are We Going to See More Remote Work? Here’s What the Data Suggests

Clarity Consultants

During the pandemic, companies had little choice but to adopt a remote work model. As time passed, many organizations saw overall productivity rise, fundamentally altering their perspective on telecommuting as a long-term option. However, while some employees thrived as remote workers, the strategy isn’t without drawbacks. If an employer isn’t communicative and transparent, its workforce may feel disconnected and unsupported.

Data 99
article thumbnail

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

article thumbnail

How To Stay Relevant To Prospective Clients In The Video Meeting Age

Henry DeVries

For the most part, video meetings are the closest thing we get to in-person interactions, so we need to make the most of them. Here are some tips on the best ways to handle this way of connecting with prospects.

Video 98
article thumbnail

How to Set & Achieve Strategic Goals as a Consultant with Dave McKeown: Podcast #205

Consulting Success

What are strategic goals? How do they impact your business? What do you need to do to hit these goals? Our guest in this episode knows the answers to these questions and will gladly share it with everyone. Michael Zipursky sits down to interview the CEO of Outfield Leadership and author of The Self-Evolved Leader, How to Set & Achieve Strategic Goals as a Consultant with Dave McKeown: Podcast #205 is a post from: Consulting Success.

article thumbnail

How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Have you switched up your career from leadership to consulting and coaching? Are you wondering how to establish your credibility with potential clients, especially when you're just starting? Do you wish you had a ready response to the "What do you?" question that is engaging and compelling? In this on-air coaching session with my client J. Kyle Howard, you'll see how to answer "What do you do?

B2C 156
article thumbnail

10 Lessons Learned from 50+ Conversations with Consultants

Tom Spencer

If someone is willing to give you 20 minutes of their time, what is the most value you can extract from that conversation? I networked my way to an interview. I cold messaged over 200 people on LinkedIn and had 50+ conversations with current consultants. The conversations not only helped me get referrals but also taught me about the consulting industry in a way that only those who are in it can describe.

article thumbnail

The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.