September, 2021

Conversations Get Closes

Jerry Fletcher

“I put all this time and money into SEO and I’m still not getting any new business!”. It is not an unfamiliar complaint. It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line.

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What follows after the Eureka Moment: Consulting for Innovation Start-ups

Tom Spencer

‘Technological innovation’ has recently become an ossified catch-all term not only in venture capital circles, but in management consultancy as well. Under the deceiving influence of this catchy buzz-word, we tend to underestimate the complications which technological trailblazing entails.

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Evolution and opportunity in the postpandemic economy

McKinsey & Company

Industry and the government have evolved rapidly since the COVID-19 outbreak. What still needs to change, what will stay, and what will be left behind in the postpandemic economy? Public & Social Sector Insights Economic development Innovation

How Your Consulting Firm Can Benefit from My Experiment with Outreach

David A Fields

There are people you’ve not talked with in years, and it’s a shame. They’re good people, you enjoyed your relationship with them, plus, reconnecting could help generate business for your consulting firm.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Why Your Prospect Pipeline Dries Up

Successful Independent Consulting

The most successful independent consultants find their own work by building a pipeline of leads through their own outreach efforts. Using a customer relationship management tool (CRM) can make this so much easier.

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From Transactional Consultant to Industry Leader with Jason Fearnow

Consulting Matters

How can you evolve from being a transactional consultant to a recognized industry leader? What tactics need to change? What mindset needs to shift? I talked about this with Jason Fearnow in this interview.

Dealing with Marketing Struggles

The Fearless Marketer

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else?

How Taekwon-Do Prepared Me for Consulting Interviews

Tom Spencer

Flying leg break during a black belt test in 2016. I stood facing a wall of black plastic boards, faintly hearing “U-S-A, U-S-A” chanting from the rest of our team in the stands.

The Easy Way to Determine the Value of Your Consulting Firm’s Projects

David A Fields

When you’re talking with a prospect for your consulting firm, one of your most difficult tasks can be establishing the value of your potential engagement. The simple, Three Sides approach below makes your task easier.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Why sustainability isn’t the next digital transformation

The Source

Like a lot of people, I’ve had a great deal of time over various periods of lockdown and quarantine to listen to podcasts. One of my personal favourites has been Scriptnotes —a show that covers the inside secrets of Hollywood and the screenwriting profession.

Film 86

Creating A Harmonious Work-Life Integration in Your Consulting Business with Michele Benton: Podcast #202

Consulting Success

A business owner’s success is typically measured by their revenue growth, the number of followers, and overall reputation. However, one important element is usually ignored: a proper work-life balance. Michael Zipursky delves into this topic with Michele Benton, President of lime, LLC.

How to Build Your Business on the Best of Your Career with Lori Smith

Consulting Matters

Have you ever thought to yourself, "I'd love to take the best of my career and turn it into a business?" but got stuck because you didn't know how? After a 20-year career as a leader at Wyndham, Lori Smith decided that she had done all she could for the company she loved.

It’s Not ‘Return to Work,’ It’s ‘Return to Us’

Leadership Planning with Liz Weber CMC

You have no doubt heard or read others proclaiming: “Stop saying: ‘Return to work’. We’ve been working this whole time! And, we’ve been working longer, harder, and in more challenging ways than ever before!” You know what? They’re right.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry.

[Checklist] Create a Great Marketing Piece for Your Consulting Firm

David A Fields

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. Your consulting firm’s thought leadership is a cornerstone of your efforts to be perceived as a credible, compelling resource for prospective clients.

Manufacturing process innovation for industrials

McKinsey & Company

Industrial manufacturing levels in the United States have been falling for decades, but process innovation is gaining steam and could reinvigorate this struggling sector. Advanced Electronics Insights Manufacturing

Consulting with Love (Instead of Fear) with Renée Smith: Podcast #203

Consulting Success

What do you think is the most important job of a leader? It’s to eliminate fear from the workplace and fill it with love. Michael Zipursky’s guest today is Renée Smith, the Founder and CEO at A Human Workplace.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

How to Get Started In Organizational Consulting [On-Air Coaching with David Manguiat]

Consulting Matters

A question I get a lot is, "How do I break into organizational consulting?". Even though I retired from organizational consulting, I am so grateful for my years advising the executives at Walt Disney World around transformational change.

Strengths Multiplied

CaseInterview.com

When you work in any endeavor, your strengths accelerate the achievement of your goals while your weaknesses hold you back. This is what it means to be human.

10 Lessons Learned from 50+ Conversations with Consultants

Tom Spencer

If someone is willing to give you 20 minutes of their time, what is the most value you can extract from that conversation? I networked my way to an interview. I cold messaged over 200 people on LinkedIn and had 50+ conversations with current consultants.

What You Need to Spend to Grow Your Consulting Firm

David A Fields

Building a consulting firm requires a wide range of investments. Let’s walk through some of categories of spending required for you to grow your firm. What other investments/spends have helped you to grow your consulting firm?

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

‘Great Attrition’ or ‘Great Attraction’? The choice is yours

McKinsey & Company

A record number of employees are quitting or thinking about doing so. Organizations that take the time to learn why—and act thoughtfully—will have an edge in attracting and retaining talent. Insights on Organization Talent

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How to Set & Achieve Strategic Goals as a Consultant with Dave McKeown: Podcast #205

Consulting Success

What are strategic goals? How do they impact your business? What do you need to do to hit these goals? Our guest in this episode knows the answers to these questions and will gladly share it with everyone.

How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Have you switched up your career from leadership to consulting and coaching? Are you wondering how to establish your credibility with potential clients, especially when you're just starting? Do you wish you had a ready response to the "What do you?" question that is engaging and compelling?

B2C 156

Just one Moment: Mindfulness for Busy Leaders

Brimstone Consulting

Mindfulness offers an opportunity for us to spend less time in unproductive states of mind and helps us to return to the present moment, just as it is, without judgment.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.