October, 2019

The mythology of the consultant

The Source

Suppose I were to tell you that there were a group of professionals out there who spent every working day travelling to clients and proselytizing the gospel of innovation and transformation.

A Simpler, Better Approach to Managing People at Your Consulting Firm (Including Yourself)

David A Fields

A small crowd of individuals touches your consulting firm’s work, even if you run a small consulting firm or a solo shop. There’s the experienced and savvy consulting team you assemble to create value on each consulting project, as well as any staff and contractors that provide support.

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Be a Pro: Eliminate the Gray Square on Your LinkedIn Profile!

Successful Independent Consulting

As an independent consultant running your own business, good marketing is critical. No one is going to hire an unpolished freelancer to help solve their business problem, especially if they’re going to spend tens of thousands of dollars. Clearly, a professional image is vital.

Automation Tips For Consultants with Steve Glaveski: Podcast #109

Consulting Success

These days, technology has offered so many opportunities for businesses to grow at a much cheaper way. In the midst of this is outsourcing and automation. Steve Glaveski, the CEO of Collective Campus, outlines some tips on how you can employ these new strategies for growth effectively.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

We REALLY Need to Stop Talking About Lean

Markovitz Consulting

Lean advocates—and I consider myself one—might do better if they stop talking about lean. Let’s face it: When executives and workers hear “lean,” not a lot of good happens. They think it’s yet another short-term management fad. Or a cost-cutting program that will lead to layoffs. Or some Japanese thing that only works for car manufacturers. But when you look at many of the tools and concepts from the lean playbook, they’re really just good management that any leader would want to embrace.

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Women in the Workplace 2019

McKinsey

Five years in to our research, we see bright spots at senior levels. But companies need to focus their efforts earlier in the pipeline to make real progress. Gender Equality

How Your Consulting Firm Should Deal with Clients that Cross the Line

David A Fields

When you, your consulting team and your client all stay on task and positive, consulting is a fun, challenging and rewarding profession. When consulting work veers off the rails, though, how should you respond? Lines are confusing. Let’s say you want to engage in outreach to your prospects.

Breaking down the M&A Case Study

Tom Spencer

M&A case framework. Now that you have a high-level understanding of why companies buy each other in the first place (refer to M&A deals – benefits and drawbacks ), let’s discuss the framework you should use to analyze the transaction.

Messaging That Actually Works For Consultants With Jill Konrath: Podcast #112

Consulting Success

If you want to succeed as a consultant, you have to decide to do something that you don’t exactly think is perfect.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

80/20 Content Marketing for Consultants

Tsavo Neal

This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. What’s the purpose of creating content?”. Depending on who you ask, you’ll get a variety of answers.

Mastery of Marketing Campaigns

The More Clients Blog

The majority of clients who have come to me over the years want to know how to get more clients faster. And they’re often looking for a “silver bullet” that will draw new clients to them magically. The closest thing I know to a silver bullet is a marketing campaign.

Rethinking the renewable strategy for an age of global competition

McKinsey

Renewable-based power generation is rising. As the market evolves, what will it take to succeed, and what kinds of players will win? Insights on Electric Power & Natural Gas

5 Success-Stealing Distractions at Your Consulting Firm

David A Fields

Clutter is the enemy, and not just in your clothes closet. Throughout your consulting practice, clutter and distractions are dampening your consulting firm’s success.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

M&A deals – benefits and drawbacks

Tom Spencer

Many consulting, corporate strategy, and corporate development roles require the interviewee to go through an M&A case study. Depending on the firm and specific role this case could be very strategic and operational like doing a market entry/growth-type case or very technical (i.e.

“McKinsey-on-demand”: Do clients still need gatekeepers?

The Source

The last decade has not been kind to “gatekeeper” organisations. In almost every facet of our lives, we seem to have decided that we simply don’t have the need for them that we once did.

Are You Talking to Me?

Alan Weiss

I’m astonished by how little designers (cars, hotel rooms, appliances, furniture, etc.) consult with their perspective customers before they produce the final product.

How To Cascade Your Strategic Plan Throughout Your Organization

Strategic Planning and Management Insights

Once a strategic plan is created at the highest level of an organization, there is a great need to cascade the strategic plan throughout all areas of the business.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The helix organization

McKinsey

Separating people-leadership tasks from day-to-day business leadership can help organizations strike a better balance between centralization and decentralization, reduce complexity, and embrace agility. Insights on Organization

Agile 114

8 Weeks to Get Juiced – A Better Strategic Planning Process for Consulting Firms

David A Fields

If you develop an annual plan for your consulting firm, there’s a decent chance you sit down with your senior team and/or advisors for a day or two to hammer out your objectives, strategies and tactics. (If

The Future of Management (Part 3/3)

Tom Spencer

In the last installment , we looked at evolving with the times, some resources to reach for when undergoing change as well as some problems that may arise on the way to Teal.

Creative destruction in the consulting market

The Source

Sometimes you need to break things to make them better.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

157: Jodi Daniels—How Private Is Your Private Information, Really?

On the Brink Podcast

Learn why data privacy is a human right you deserve ! Do you ever worry about what personal information you are giving to a website you are buying something from? How is it using that data?

Leading a Strategic Planning Meeting Yourself

Strategic Planning and Management Insights

Have you ever experienced getting ready to lead a strategic planning meeting, but not knowing what to do? Don't worry - you are not alone. That's why we created a course called "How to Lead Your Own Strategic Planning Meeting - How to Create Your Own Strategic Plan

Why your next transformation should be ‘all in’

McKinsey

Increase the odds of a successful business transformation by going “all in”—combining five big moves to improve your company’s performance and portfolio. Strategy & Corporate Finance Insights

Use This Data to Shape Your Consulting Firm’s Future

David A Fields

You learned about an 8-week alternative to the traditional, gather-everyone-in-a-room-for-two-days approach to annual planning for your consulting firm. (It It was in this article.) Since publishing that piece, consulting firm leaders have lobbed in an array of queries: Is the process iterative?

Data 217

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!