February, 2020

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The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? Your answers to both questions may be the same, because your favorite marketing tactics deliver dual benefits: you’ll employ them (actions beat good intentions every time), and you’ve … Continued.

Marketing 332
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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

The cold, hard facts about the consulting profession is that most change efforts fail. The failure has little to do with the quality of our project plans or recommended message points. Failure has everything do with ineffective change leadership at the top. It's for this reason, the number predictor of the sustainability and impact of our work is the commitment of the leader that we are supporting, who is ultimately responsible for the change's success.

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5 Ways to Protect Yourself from Cyber Attacks

Tom Spencer

In the modern world, your data is more valuable than your device. If you lose your iPhone or laptop, you can replace them within 24 hours. If you lose your data, you may never get it back. From a young age your mother should be telling you not just to clean your teeth but also to “protect the data!”, both should be a daily ritual. One aspect of protecting your data is being vigilant about backing up your data on a continuous basis to an external device and cloud storage service like Dropbox.

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What social media platform should I be on?

Consultant Journal

Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, that’s understandable. Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale!

Media 97
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Why Ping-Pong Post-It Notes Are Bad For You

Markovitz Consulting

One of my clients, a physician in an academic medical center, has been struggling with her personal kanban. She avoided all the common pitfalls—she kept finished tasks in her Done column, limited her WIP, and used Super Sticky Post-It notes to ensure that she didn’t lose any work to evening janitorial services. But she wasn’t making a whole lot of progress, which left her was frustrated with the kanban—it wasn’t helping her manage her work.

More Trending

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What is consulting?

Tom Spencer

When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories. Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted.

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Authority vs. Influence

CaseInterview.com

When most people think of power, they think of the person in the conference room with the most authority. Formal authority comes from decision-making power and control over resources. If you’re a member of the board, you have power because you must approve my operating budget for the fiscal year. If you are my boss, you have formal authority over me for the simple reason that you can fire me.

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Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

Consulting Matters

One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model. What is a Subcontracting Business Model? Subcontracting is what you do instead of doing the hard work to confront your fears about marketing and settling for a business that is based on: Finding other more successful consultants or coaches and asking them to consider you for their overflow work.

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I’m the boss now! Top tips for new managers to make a successful transition into management

The Management Centre

Moving into your first role as a new manager is a big deal. In fact, it’s probably the biggest step you can take in your career. Once you’re on the management ladder, climbing it gets easier with time and practice. But the first step is fraught with challenges and difficulty. Building on last year’s Emerging thoughts of an emerging manager , we’ve been looking at some of the challenges people face when moving from team member to team manager.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance! In the next part of this two-article … Continued. The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A.

Marketing 341
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70 Hour Weeks In Corporate To Growing A Consulting Business With Connie Steele: Podcast #126

Consulting Success

Growing a consulting business means having the ability and knowledge to propel business operations and help the company get to the next level. As a consultant, you have to develop a level of trust to your clients that you will bring value and impact In this episode, host Michael Zipursky interviews podcast host and executive. 70 Hour Weeks In Corporate To Growing A Consulting Business With Connie Steele: Podcast #126 is a post from: Consulting Success.

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When Leaders Torture Their Employees

Markovitz Consulting

Pity the employees at a Starbucks in midtown NYC. In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. without understanding anything about effective use of metrics. In this photo, you can see the percentage of customers who responded “Strongly Agree” on questions related to store cleanliness, order accuracy, food taste, connection, “going above and beyond,” and other areas of concern.

Metrics 182
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What Best Practices Can Consultants Use to Develop Their Own Toolkit?

Steve Shu Consulting

This post is based on a question I answered previously on Quora. Here are some of the techniques I have used over the years in different consulting roles, such as working for a traditional consulting firm, boutique firm, or as an independent: Research and keep a scrapboook of ideas – This can be a folder where you drop killer slides you’ve run into, killer figures, well done models, articles, etc.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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10 Ways To Making Money And A Difference as a Consultant & Coach (Number 2 Is My Favorite)

Consulting Matters

If you want to start or grow a profitable consulting and coaching business you need systems and processes to consistently attract, impress and convert a steady stream of ideal clients and deliver exceptional results once you land them. To experience greater significance, isn't about doing different tasks but going about those same tasks with new eyes.

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25 Team Leadership Quotes that Inspire Greatness

Rick Conlow

Team leadership is a precious skill. However, teams in organizations are like Dr. Jekyll and Mr. Hyde. They work and make progress. Then, boom, they materialize into a nightmare. Everyone talks about the importance of “team” so it has become a worn out cliché. Together everyone achieves more (T.E.A.M.) is the spoken acronym, and nearly 2/3 of teams falter and fail.

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How to Overcome Your Consulting Prospects’ Fear (So They’ll Call You Back)

David A Fields

With a sigh and subtle shake of your head, you send one more outreach email to Pippi Burntkernels, the co-founder and COO of Plumper Popcorn, Inc. A few months ago, you and Pip had a great conversation about their operations, and you gave some advice on effectively instituting a better butter beater process. You know … Continued. The post How to Overcome Your Consulting Prospects’ Fear (So They’ll Call You Back) appeared first on David A.

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Tell Better Stories And Win More Consulting Sales With John Livesay: Podcast #125

Consulting Success

When we want to sell something, we have to consider not just selling the product, but to also make ourselves or our company sellable. We have to make an impact to our potential customers if we want to fully sell our whole package, especially if we are to market ourselves as consultants. In this episode, Tell Better Stories And Win More Consulting Sales With John Livesay: Podcast #125 is a post from: Consulting Success.

Sales 201
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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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How to Interpret Charts During Case Interviews

Tom Spencer

A vast portion of a management consultant’s career is spent analyzing data, summarizing information, extracting insights, and helping to convert knowledge to action. So, a few minutes into your case interview, the recruiter slides a chart across the table and asks what you can tell from that particular exhibit. The objective of the chart is to help you drive the case forward by approving or disapproving your hypothesis of the business problem.

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Will Hiring Happiness Consultants Ever Become a Trend in Big Companies?

Steve Shu Consulting

This post is based on a question that I answered previously on Quora. I’m not sure it will become a big thing at companies, but here are some observations that could feed its growth or at least support a niche market: The business schools (particularly in the behavioral science areas) have increasingly added courses that incorporate the science of happiness, and the b-schools feed consulting companies and increasingly entrepreneurial endeavors.

Trends 150
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The Business Empath's Guide to Consulting & Coaching

Consulting Matters

Do you feel overwhelmed by the issues and challenges your clients are experiencing? Do unhealthy work environments and power-over leadership practices burn you out and drain you? If so, you might be an empath. An empath is someone with an extremely reactive neurological system which causes them to absorb both the positive and stressful energies around them.

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Is consulting ready for its Amazon moment?

The Source

Suppose you moonlight as a small business owner and you want to start selling your products online; maybe you make a line of high-quality cashmere socks embroidered with inspirational Paul Drucker quotes. And further suppose that—for one of any number of perfectly valid reasons—you have a strong ethical aversion to working with Amazon. Ok, you say to yourself: How hard can it be to avoid giving money to Jeff Bezos?

Ethics 99
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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4 Decision Makers Your Consulting Firm Should Pursue

David A Fields

You may have a (reasonably) solid plan in place to win consulting business from two groups of decision makers: your current clients who could engage your consulting firm for more projects, and totally new clients who could hire your consulting firm for the first time. Securing follow-on work with current clients is relatively easy, whereas … Continued.

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How To Retain Your Top Talent And Build A High-Performing Consulting Team With Dr. Troy Hall: Podcast #127

Consulting Success

Everyone is a leader. Whether it’s implicit or explicit, you have a leadership responsibility in life. In this episode, host Michael Zipursky interviews talent retention expert Dr. Troy Hall about his expertise on attracting and retaining top talent and global leadership. Don’t miss today’s show as Dr. Hall takes a deep dive into talent retention, How To Retain Your Top Talent And Build A High-Performing Consulting Team With Dr.

Talent 202
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What is Consulting? Is Management Consulting a Good Fit for You?

Tom Spencer

What is Consulting? Many of us have heard the term consulting before, whether it comes up in a chat with friends about making money or just throwing around the term loosely when trying to come up with an entrepreneurial idea. What does consulting actually mean and is consulting right for you? The term consulting is very broad and has no doubt been used in your vocabulary before.

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How To Be A Better Speaker Like Oscar Winners Joaquin Phoenix And Bong Joon Ho

Henry DeVries

Aaron Beverly, the reigning Toastmasters World Champion of Public speaking, said there was much to be learned about public speaking by watching the Oscar acceptance speeches at the 92nd Academy Awards.

How To 98
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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.