February, 2020

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm?

5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

The cold, hard facts about the consulting profession is that most change efforts fail. The failure has little to do with the quality of our project plans or recommended message points. Failure has everything do with ineffective change leadership at the top.

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5 Ways to Protect Yourself from Cyber Attacks

Tom Spencer

In the modern world, your data is more valuable than your device. If you lose your iPhone or laptop, you can replace them within 24 hours. If you lose your data, you may never get it back. From a young age your mother should be telling you not just to clean your teeth but also to “protect the data!”,

What social media platform should I be on?

Consultant Journal

Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, ”, that’s understandable.

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The Surprising Effects of Business Vs. Leisure Travel

*Already submitted with the first entry, please contact me if you would like me to write up again.

Why Ping-Pong Post-It Notes Are Bad For You

Markovitz Consulting

One of my clients, a physician in an academic medical center, has been struggling with her personal kanban.

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What is consulting?

Tom Spencer

When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories.

Authority vs. Influence

CaseInterview.com

When most people think of power, they think of the person in the conference room with the most authority. Formal authority comes from decision-making power and control over resources. If you’re a member of the board, you have power because you must approve my operating budget for the fiscal year.

Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

Consulting Matters

One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model. What is a Subcontracting Business Model?

I’m the boss now! Top tips for new managers to make a successful transition into management

The Management Centre

Moving into your first role as a new manager is a big deal. In fact, it’s probably the biggest step you can take in your career. Once you’re on the management ladder, climbing it gets easier with time and practice. But the first step is fraught with challenges and difficulty.

The Definitive Guide to Becoming a High-Growth Company

Why do some companies grow at a double-digit pace every year, while others experience nominal (or even flat) growth year over year? Discover the common attributes that your High-Growth Clients have in common as they outperform their competition in top-line growth!

Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance!

From 7-Figure Solo Consultant To 30 Employees With Jason Forrest: Podcast #124

Consulting Success

Running a business or organization is always better when we have the right mentors, coaches, and trainers to improve our processes, sales, and workforce quality. That is why it’s crucial to remember and acknowledge the value a coach brings to a business.

When Leaders Torture Their Employees

Markovitz Consulting

Pity the employees at a Starbucks in midtown NYC. In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. without understanding anything about effective use of metrics.

How to Interpret Charts During Case Interviews

Tom Spencer

A vast portion of a management consultant’s career is spent analyzing data, summarizing information, extracting insights, and helping to convert knowledge to action.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

The Business Empath's Guide to Consulting & Coaching

Consulting Matters

Do you feel overwhelmed by the issues and challenges your clients are experiencing? Do unhealthy work environments and power-over leadership practices burn you out and drain you? If so, you might be an empath.

Shattering the glass screen

McKinsey

Research suggests women remain locked out of top roles in media and entertainment. A more diverse cast is required. Our Insights

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How to Overcome Your Consulting Prospects’ Fear (So They’ll Call You Back)

David A Fields

With a sigh and subtle shake of your head, you send one more outreach email to Pippi Burntkernels, the co-founder and COO of Plumper Popcorn, Inc.

How To Retain Your Top Talent And Build A High-Performing Consulting Team With Dr. Troy Hall: Podcast #127

Consulting Success

Everyone is a leader. Whether it’s implicit or explicit, you have a leadership responsibility in life. In this episode, host Michael Zipursky interviews talent retention expert Dr. Troy Hall about his expertise on attracting and retaining top talent and global leadership.

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179: Clarissa Silva—Ready To Find Love In A Whole New Way?

On the Brink Podcast

Learn how you can really, really find your soul mate! This is a podcast that everyone should pay attention to. Our guest is Clarissa Silva, the founder of Your Happiness Hypothesis (H20) Method.

What is Consulting? Is Management Consulting a Good Fit for You?

Tom Spencer

What is Consulting? Many of us have heard the term consulting before, whether it comes up in a chat with friends about making money or just throwing around the term loosely when trying to come up with an entrepreneurial idea. What does consulting actually mean and is consulting right for you?

How to Confidently Articulate the Value of What You Do

Consulting Matters

Over the years there has been one particular roadblock that I watch both new and experienced consultants and coaches hit time and time again. The truth is, I hit the same roadblock when I first started. We all know we have tremendous value to offer our clients.

Are you asking enough from your design leaders?

McKinsey

A new breed of leaders can help companies unleash the business value of design. Our Insights

4 Decision Makers Your Consulting Firm Should Pursue

David A Fields

You may have a (reasonably) solid plan in place to win consulting business from two groups of decision makers: your current clients who could engage your consulting firm for more projects, and totally new clients who could hire your consulting firm for the first time.

70 Hour Weeks In Corporate To Growing A Consulting Business With Connie Steele: Podcast #126

Consulting Success

Growing a consulting business means having the ability and knowledge to propel business operations and help the company get to the next level.

178: Patrik Birkhane—Helping Us Live Healthier, Happier And More Peaceful Lives

On the Brink Podcast

Learn what wonderful things can come from a quiet mind. I met Patrick when we were both traveling in Sicily. As we talked about our own life journeys, I learned that he has held successful positions in advertising, marketing, content development and event planning.

How to start THINKING like a Consultant

Tom Spencer

I vividly remember the last consulting interview during first-year MBA recruiting season. I was tense. My confidence was dwindling. I had managed to get interviews with three firms but only made it past the first round with this final company.

10 Ways To Making Money And A Difference as a Consultant & Coach (Number 2 Is My Favorite)

Consulting Matters

If you want to start or grow a profitable consulting and coaching business you need systems and processes to consistently attract, impress and convert a steady stream of ideal clients and deliver exceptional results once you land them.

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Connected world: An evolution in connectivity beyond the 5G revolution

McKinsey

Connectivity is undergoing evolutionary change in most parts of the world—and, in select areas, a genuine leap into the frontier. Our Insights

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Prepared for Luck

CaseInterview.com

Over the years, I’ve noticed the role that luck plays in success for myself and others. I won’t lie. Getting lucky on an opportunity is great. The problem is that you can’t control when or if you get lucky. However, what you can control is whether you are prepared enough so that, when luck presents itself, you’re able to capitalize on it. Sometimes, critics will see someone successful and say, “Oh, she just got lucky.”.

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