February, 2020

The #1 Marketing Tactic for Your Consulting Firm

David A Fields

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm?

5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

The cold, hard facts about the consulting profession is that most change efforts fail. The failure has little to do with the quality of our project plans or recommended message points. Failure has everything do with ineffective change leadership at the top.

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5 Ways to Protect Yourself from Cyber Attacks

Tom Spencer

In the modern world, your data is more valuable than your device. If you lose your iPhone or laptop, you can replace them within 24 hours. If you lose your data, you may never get it back. From a young age your mother should be telling you not just to clean your teeth but also to “protect the data!”,

What social media platform should I be on?

Consultant Journal

Running a business can be hard work – made even harder by all the choices out there. If you find yourself asking, “What social media platform should I be on?”, ”, that’s understandable.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Ping-Pong Post-It Notes Are Bad For You

Markovitz Consulting

One of my clients, a physician in an academic medical center, has been struggling with her personal kanban.

More Trending

What is consulting?

Tom Spencer

When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories.

Authority vs. Influence

CaseInterview.com

When most people think of power, they think of the person in the conference room with the most authority. Formal authority comes from decision-making power and control over resources. If you’re a member of the board, you have power because you must approve my operating budget for the fiscal year.

Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

Consulting Matters

One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model. What is a Subcontracting Business Model?

I’m the boss now! Top tips for new managers to make a successful transition into management

The Management Centre

Moving into your first role as a new manager is a big deal. In fact, it’s probably the biggest step you can take in your career. Once you’re on the management ladder, climbing it gets easier with time and practice. But the first step is fraught with challenges and difficulty.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How To Retain Your Top Talent And Build A High-Performing Consulting Team With Dr. Troy Hall: Podcast #127

Consulting Success

Everyone is a leader. Whether it’s implicit or explicit, you have a leadership responsibility in life. In this episode, host Michael Zipursky interviews talent retention expert Dr. Troy Hall about his expertise on attracting and retaining top talent and global leadership.

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Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

Your Challenge: Can you come up with even one tactic that’s not on the list below? Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance!

When Leaders Torture Their Employees

Markovitz Consulting

Pity the employees at a Starbucks in midtown NYC. In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. without understanding anything about effective use of metrics.

How to Interpret Charts During Case Interviews

Tom Spencer

A vast portion of a management consultant’s career is spent analyzing data, summarizing information, extracting insights, and helping to convert knowledge to action.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Ways To Making Money And A Difference as a Consultant & Coach (Number 2 Is My Favorite)

Consulting Matters

If you want to start or grow a profitable consulting and coaching business you need systems and processes to consistently attract, impress and convert a steady stream of ideal clients and deliver exceptional results once you land them.

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178: Patrik Birkhane—Helping Us Live Healthier, Happier And More Peaceful Lives

On the Brink Podcast

Learn what wonderful things can come from a quiet mind. I met Patrick when we were both traveling in Sicily. As we talked about our own life journeys, I learned that he has held successful positions in advertising, marketing, content development and event planning.

Tell Better Stories And Win More Consulting Sales With John Livesay: Podcast #125

Consulting Success

When we want to sell something, we have to consider not just selling the product, but to also make ourselves or our company sellable. We have to make an impact to our potential customers if we want to fully sell our whole package, especially if we are to market ourselves as consultants.

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How to Overcome Your Consulting Prospects’ Fear (So They’ll Call You Back)

David A Fields

With a sigh and subtle shake of your head, you send one more outreach email to Pippi Burntkernels, the co-founder and COO of Plumper Popcorn, Inc.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The case for accelerating financial inclusion in black communities

McKinsey

A lack of financial inclusion for black Americans exists at every level of the financial system. Understanding the sources of exclusion is the first step to fixing the system. Public Sector Insights

What is Consulting? Is Management Consulting a Good Fit for You?

Tom Spencer

What is Consulting? Many of us have heard the term consulting before, whether it comes up in a chat with friends about making money or just throwing around the term loosely when trying to come up with an entrepreneurial idea. What does consulting actually mean and is consulting right for you?

The Business Empath's Guide to Consulting & Coaching

Consulting Matters

Do you feel overwhelmed by the issues and challenges your clients are experiencing? Do unhealthy work environments and power-over leadership practices burn you out and drain you? If so, you might be an empath.

177: Ryan Cornell—Redefining A Business Model In A Powerful New Way

On the Brink Podcast

Hear how fresh thinking can revolutionize an industry! In case you haven't noticed, the world has become flat. In all kinds of ways, people are now connected across the globe, with significant and exciting implications.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

From 7-Figure Solo Consultant To 30 Employees With Jason Forrest: Podcast #124

Consulting Success

Running a business or organization is always better when we have the right mentors, coaches, and trainers to improve our processes, sales, and workforce quality. That is why it’s crucial to remember and acknowledge the value a coach brings to a business.

4 Decision Makers Your Consulting Firm Should Pursue

David A Fields

You may have a (reasonably) solid plan in place to win consulting business from two groups of decision makers: your current clients who could engage your consulting firm for more projects, and totally new clients who could hire your consulting firm for the first time.

Connected world: An evolution in connectivity beyond the 5G revolution

McKinsey

Connectivity is undergoing evolutionary change in most parts of the world—and, in select areas, a genuine leap into the frontier. Our Insights

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How to start THINKING like a Consultant

Tom Spencer

I vividly remember the last consulting interview during first-year MBA recruiting season. I was tense. My confidence was dwindling. I had managed to get interviews with three firms but only made it past the first round with this final company.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”