March, 2021

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do. They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity.they experience the angst of the blank stares. They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and c

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What Does Unconscious Bias in the Workplace Look Like?

Strategic Planning and Management Insights

How do you as a leader defeat unconscious bias in the workplace, in your hiring process and organizational culture? First, you need to know what it is.

Culture 97
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The many-headed client

The Source

The way that organisations buy consulting services has changed a great deal over the past year. Most obviously, the process has become a lot more “virtualised” than it used to be; in-person pitch meetings and scoping workshops have had to give way to Zoom sessions and phone calls. But that’s not what I want to talk about today. Instead, I want to focus on one of the more subtle shifts that’s taken place just beneath the surface of clients’ procurement processes.

Meeting 96
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An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

Picture a deeper, healthier client list and pipeline for your consulting firm—the type you’d have if you communicated your consulting firm’s value in language that instantly resonated with the exact people you want to attract. The source of that alluring, sticky language is at your fingertips. It’s tricky to develop exactly the right wording to … Continued.

Marketing 418
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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The real advantage of case interview preparation

Tom Spencer

Consulting case interviews require lots of preparation. On average probably 1-2 months. Although you will hear of some geniuses who aced their cases after only one week of preparation, this is probably not true for us mere mortals. Consequently, if you want to be well prepared for your case interview, you will probably have to expect 1-2 months of intense preparation, after which it is not yet certain whether you will receive the job offer.

More Trending

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented.

How To 401
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One Easy Way to Squander Time, Money, and Credibility

Markovitz Consulting

Just in case 2020 wasn’t challenging enough for you, here’s a brilliant example of how to waste time, money, and credibility in 2021. The HR department at a company approached me recently about teaching employees process mapping. This company recognizes the utility of process mapping in continuous improvement and decided that a class would be a good place to start.

Training 187
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Workplace Diversity: 4 Ways to Lead Respectfully

Rick Conlow

We live in a world of diversity. It is obvious to almost everyone. For an authentic leader, workplace relationships are free from prejudice and discrimination, and does not include racial slurs or off-colored humor. A respectful leader welcomes the richness of that diversity and always treats all people with esteem and dignity. Unfortunately, bad bosses disregard the need for respectful communication, through their own ignorance or blatant denial of its necessity.

eBook 139
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Consulting Firms and Subcontractors: How to Make it Work (Better)

David A Fields

NASA widely publicized the “seven minutes of terror,” which was the critical phase of the Mars lander mission during which the spacecraft entered the Martian atmosphere and autonomously landed the Discovery rover on the planet’s surface. NASA has nothing on consulting firms. You experience seven minutes of terror every time a subcontractor stands up to … Continued.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Challenges to Virtual Training (And How You Can Overcome Them)

Clarity Consultants

Virtual training brings a lot to the table. It makes learning possible regardless of location. Plus, when you use asynchronous or on-demand approaches, the day of day is irrelevant, too. This can be a boon for companies that have to adapt their training to navigate the complexities of the pandemic or that simply want increased versatility. However, virtual training does.

Training 118
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Step-By-Step Business Development For Consultants With Tom McMakin: Podcast #179

Consulting Success

If you’re a consulting firm and you want to know the hows of business development and expansion, then this episode is for you. Michael Zipursky’s guest today is Tom McMakin, the CEO and Partner of Profitable Ideas Exchange. There are generally two ways to grow your business: getting new clients and deepening your relationship with. Step-By-Step Business Development For Consultants With Tom McMakin: Podcast #179 is a post from: Consulting Success.

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Leadership Tip #4: Admit When You Don’t Know

Johanna Rothman

Someone asks you for information and you don't know the answer. Maybe a senior manager asks, “When can the customers expect this particular feature?” Or your manager asks, “How does this specific architecture work for our product?” A colleague or a person you serve asks, “Why are we doing this?” You might freeze and not be able to answer in the moment.

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The Gear That Makes Consulting So Much Easier!

Tom Spencer

As a regular mentor to new consultants, I regularly find myself addressing some challenges of consulting life by simply recommending gear acquisitions based upon my personal experience. After much extensive feedback about how helpful my recommendations have been, I thought it would be helpful to share the wealth with a wider audience. For those who are about to matriculate into consulting or recently started, this can really help you start off well equipped.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Local versus global in consulting

The Source

Remote working is reframing the perennial question of how consulting firms are organised. For decades, consulting firms have been under pressure to ensure their people worked in clients’ offices, alongside the client’s own staff. There were generally two reasons clients fought for this: Put positively, it created opportunities for the client team to learn from the consultants, equipping them to carry out consulting-type work themselves in the future; put negatively, it was a sign that clients di

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3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them. Usage of certain consumer products such as toothpaste and toilet paper are fairly constant—you’re unlikely to persuade consumers … Continued.

Marketing 390
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Instructional Design Trends That Are Finally Maturing in 2021

Clarity Consultants

As with all industries, the learning and development (L&D) field experiences its fair share of trends. While some are flash in the pan movements. Others ultimately mature due to their incredible potential to enhance the learning experience. Often, figuring out which trends have staying power is challenging. However, by focusing on those that have established their presence and potential.

Trends 109
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Leaving A Multi-Billion Dollar Company To Start A Consulting Business With Amanda Hill: Podcast #180

Consulting Success

Are you thinking of venturing into the unknown to pursue building your own business? Today’s guest is Amanda Hill, CEO of Female Forward. Amanda left her position in P&G to pursue her calling in consulting. Amanda was driven by her servant leadership mentality, passion for learning new industries, and her personal desire to have more. Leaving A Multi-Billion Dollar Company To Start A Consulting Business With Amanda Hill: Podcast #180 is a post from: Consulting Success.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Enlightening Conversation on the Badass Agile Podcast

Johanna Rothman

I had a terrific time with Chris Williams on his Badass Agile podcast. We discussed the Modern Management Made Easy books. (Let me just say, I love the fact that I can now say I am a Badass. Hehehe.). We had a terrific discussion. Some of the topics we covered: Are managers born or made? The seven principles I covered in the books. How managers need to collaborate to achieve agility.

Agile 106
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4 Ways to put a Spring in your Step at work

The Management Centre

Winter is finally over. The days are getting longer. The UK lockdown may be ending. The trees are blossoming, bulbs are flowering and all around us birds sing hallelujah. …Not quite accurate? Are you struggling to find the joys of spring at work? Feeling a bit flat or stagnant? The last 12 months have been tough, so it is totally understandable that Spring may not yet have Sprung for you.

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Intentions, Not Goals or To-Dos

The Fearless Marketer

Do you have goals for your business and your marketing? Do you have a list of to-do items aligned with those goals? If so, great, but today I’d like you to think about intentions. An intention is defined as “an aim or a plan.”. And intentions are more directional than goals. A goal is a very specific thing you want to accomplish. Goal: My goal is to attract three new clients in the next two months.

Talent 100
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What’s Way More Important than Your Consulting Firm’s Competitive Advantage? (This is.)

David A Fields

You’ve probably been in a situation where your consulting firm is competing to win a project. For instance, say you know you’re one of many consulting firms bidding to help the Foucault Co. shift their momentum. You review the other players and your own approach to Foucault’s challenge. Then you decide what you will emphasize … Continued. The post What’s Way More Important than Your Consulting Firm’s Competitive Advantage?

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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The Greatest Leadership Principle of All-Time

Rick Conlow

The greatest leadership principle of all-time is elusive even though it is common sense. Unfortunately, “The obscure we eventually see. The completely obvious, it seems, takes longer,” says journalist Edward Murrow. Managers often miss the greatest leadership principle of all-time. This is true about what it takes to be a successful leader. There is so much noise out there!

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Benefit From Conflict And Build Effective Teams With Liane Davey: Podcast #177

Consulting Success

Do you want to know how to build effective teams and benefit from conflict? Liane Davey, known as the “Teamwork Doctor,” has worked with 26 Fortune Global 500 companies. She joins Michael Zipursky to share how you can be a valuable asset to your team. Don’t be afraid to tell your clients or colleagues what. Benefit From Conflict And Build Effective Teams With Liane Davey: Podcast #177 is a post from: Consulting Success.

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6 Tips For A Successful Remote Start

Tom Spencer

There is no denying that the Corona pandemic has fundamentally changed the way we work. Home office and video conferences have become the norm, and some say they are here to stay. While the “new normal” can be convenient in many ways, it also presents an unprecedented challenge for new starters. Six months ago, I started my first full-time job for a large technology company in the middle of the pandemic.

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The Focus of Every Agile Coach: Support How the Business Creates Value

Johanna Rothman

How should agile coaches work? I've heard several questions and problems around what agile coaches should and should not do. Should agile coaches focus on: How well the teams use their pre-determined agile framework. (For example, how good is their Scrum?). Enroll (or somehow persuade) the managers in an agile mindset. (As an example, how agile do the managers think?).

Agile 101
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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.