March, 2021

7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

What Does Unconscious Bias in the Workplace Look Like?

Strategic Planning and Management Insights

How do you as a leader defeat unconscious bias in the workplace, in your hiring process and organizational culture? First, you need to know what it is. Human Resources- HR culture hiring


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The many-headed client

The Source

The way that organisations buy consulting services has changed a great deal over the past year. Most obviously, the process has become a lot more “virtualised” than it used to be; in-person pitch meetings and scoping workshops have had to give way to Zoom sessions and phone calls.

An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

Picture a deeper, healthier client list and pipeline for your consulting firm—the type you’d have if you communicated your consulting firm’s value in language that instantly resonated with the exact people you want to attract. The source of that alluring, sticky language is at your fingertips.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The real advantage of case interview preparation

Tom Spencer

Consulting case interviews require lots of preparation. On average probably 1-2 months. Although you will hear of some geniuses who aced their cases after only one week of preparation, this is probably not true for us mere mortals.

More Trending

How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science.

Off-Cycle Recruiting: Spring 2021 Busiest On Record

Management Consulted

March is here – and with it, the advent of the busiest period of off-cycle recruiting. Here at Management Consulted, we affectionately call it Second Season. And already in 2021, this period of off-cycle recruiting is the busiest we’ve ever… Read Article.

3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

The Gear That Makes Consulting So Much Easier!

Tom Spencer

As a regular mentor to new consultants, I regularly find myself addressing some challenges of consulting life by simply recommending gear acquisitions based upon my personal experience.

How To Price High-Value Consulting Services With A. Nicole Campbell: Podcast #176

Consulting Success

Many consultants shy away from pricing their services at a certain amount, thinking they don’t deserve it. Nicole Campbell, the CEO of Build Up Advisory Group, tells you otherwise.

One Easy Way to Squander Time, Money, and Credibility

Markovitz Consulting

Just in case 2020 wasn’t challenging enough for you, here’s a brilliant example of how to waste time, money, and credibility in 2021. The HR department at a company approached me recently about teaching employees process mapping. This company recognizes the utility of process mapping in continuous improvement and decided that a class would be a good place to start. Sounds sensible.

4 Ways to put a Spring in your Step at work

The Management Centre

Winter is finally over. The days are getting longer. The UK lockdown may be ending. The trees are blossoming, bulbs are flowering and all around us birds sing hallelujah. Not quite accurate? Are you struggling to find the joys of spring at work? Feeling a bit flat or stagnant?

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

These Women Are Refusing To Let Anything Hold Them Back

Simon Associates

Courtesy of Jake Pollock, NYTimes. In soccer. In football. In basketball. Now in ski patrols.

3 Steps to Generate Leads for Your Consulting Firm from Content Marketing

David A Fields

Your outstanding content demonstrates to readers, listeners and viewers that your consulting firm houses the knowledge, talent and expertise to solve your client’s thorniest challenges. However, you may be missing a hidden route to surfacing leads for your consulting firm via digital content.

Gardner’s Eight Intelligences

Tom Spencer

Howard Gardner , an American developmental psychologist and Professor of Cognition and Education at the Harvard Graduate School of Education, proposed the theory of multiple intelligences in 1983 in a book called Frames of Mind.

Benefit From Conflict And Build Effective Teams With Liane Davey: Podcast #177

Consulting Success

Do you want to know how to build effective teams and benefit from conflict? Liane Davey, known as the “Teamwork Doctor,” has worked with 26 Fortune Global 500 companies. She joins Michael Zipursky to share how you can be a valuable asset to your team.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Mastering the Hybrid Workplace

Brimstone Consulting

Managing the hybrid of office and non-office work concurrently is the next challenge. Success for companies and leaders in the next normal requires mastery of the hybrid workplace, one where opportunities, ideas, rewards, growth, and promotions are equally accessible to people working from anywhere.

256: Roshni Pandey—To Find Your Happiness, Assemble The Kind Of Life You Want

On the Brink Podcast

Learn how to turn your big idea into a true innovation! With the launch of my new book, “ Rethink: Smashing the Myths of Women in Business ,” I have had the pleasure of meeting many amazing women who are helping other women become the best that they can be.

How a steel plant in India tapped the value of data—and won global acclaim

McKinsey & Company

By upskilling employees and innovating with analytics, Tata Steel’s plant in Kalinganagar, India, achieved performance gains that earned it recognition as a leading digital facility by the World Economic Forum. How We Help Clients

Data 111

What’s Way More Important than Your Consulting Firm’s Competitive Advantage? (This is.)

David A Fields

You’ve probably been in a situation where your consulting firm is competing to win a project. For instance, say you know you’re one of many consulting firms bidding to help the Foucault Co. shift their momentum. You review the other players and your own approach to Foucault’s challenge.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

6 Tips For A Successful Remote Start

Tom Spencer

There is no denying that the Corona pandemic has fundamentally changed the way we work. Home office and video conferences have become the norm, and some say they are here to stay. While the “new normal” can be convenient in many ways, it also presents an unprecedented challenge for new starters.

Creating Licensing And Partner Networks For Consulting Businesses With Dr. Sherri Malouf: Podcast #178

Consulting Success

Relationships lie at the heart of partner networks and business organizations. Michael Zipursky’s guest today is Dr. Sherri Malouf, who recently got her Ph.D. in Human Development focused on studying the relationship between leaders and followers.

I'm Teaching an Open-Enrollment Time Management Class on Apr 17-18

Markovitz Consulting

How often have you started your workday with a clear plan and objectives.but by the time you pull your head out of your inbox it's lunchtime (or later), and you haven’t actually accomplished anything important? Do you lose precious time hunting for files or emails? Do you wake up at 2am panicking about something you forgot to do? It doesn't have to be that way. Imagine finishing the day with your desk clean and your mind clear.

Longing For The Day When We Don't Need International Women's Day

On the Brink

"If the Golden Rule is to treat people as you want to be treated, the Platinum Rule is to treat people as they want to be treated. If you're truly a global citizen, you have to practice the Platinum Rule." - Denise Meagles.

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

How private equity can catalyze diversity, equity, and inclusion in the workplace

McKinsey & Company

Private equity has an opportunity to transform the global business community and improve returns. Insights on Private Equity & Principal Investors Private Equity


Consulting Firms and Subcontractors: How to Make it Work (Better)

David A Fields

NASA widely publicized the “seven minutes of terror,” which was the critical phase of the Mars lander mission during which the spacecraft entered the Martian atmosphere and autonomously landed the Discovery rover on the planet’s surface. NASA has nothing on consulting firms.

Lessons Learned from my First Year in Consulting

Tom Spencer

Often, individuals rush to study degrees with the hope that after graduating, they can transfer that knowledge to the respective fields they will be working in. This isn’t entirely false, but it isn’t entirely true either.