January, 2020

A Superior Response to “What Makes Your Consulting Firm Better?”

David A Fields

You know a rain barrel full of reasons why your consulting firm is better than other firms that do what you do. Among the reasons, of course, is you. Your experience and ideas and unique perspective.

Boutique vs Large Consulting Firms

Tom Spencer

University is a difficult journey for anyone, regardless of major. Oftentimes, it takes a lot of navigating to truly understand what you want from your experience and where you want to end up.

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Why It Is Easier To Do Nothing Than To See The Obvious?

Simon Associates

Back when I ran a company, at one point we thought a situation was one way, and then the facts changed and it became another way. Yet when we reviewed our strategy, the new facts were not considered. New facts…no shift in direction!

Consulting vs. Coaching

Consulting Matters

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Get 100 Meetings

The More Clients Blog

When we think of marketing our professional services, we often think about all the things we need to do to be visible and get known. “I I need to have an online presence, post regularly on social media, write articles for LinkedIn, join organizations, and network like crazy, and, and, and…”.

More Trending

Your Consulting Website is Your “Center of Marketing Gravity”

Tsavo Neal

“I just don’t know how to generate meaningful leads.”. Have you’ve ever felt like this in your consulting business? If so, this post will provide you with a new way of thinking to generate these meaningful leads. I’m sure you already know all the latest marketing “tactics.”

Core versus non-core: Organisations have a new vision of their future

The Source

Thirty years ago, business in mature, largely Western economies was upended by the realisation that they didn’t need to do everything.

An Introduction to the Complete Strategic Planning Process (Step-by-Step)

Strategic Planning and Management Insights

The strategic planning process contains various steps, exercises and opportunities to develop a culture of alignment and follow-through within your organization. This resource will serve as a step-by-step overview for the strategic planning process.

How to Avoid Many Objections that Trip Up Your Consulting Firm

David A Fields

Where did Molly go wrong? Read the following, true story of Molly Milkcakes and see if you can spot her mistake. Molly, a consultant with Local Universal Consulting (a.k.a. LUC), was at a hot prospect’s office trying to close a project.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Scaling A Multi-Million Dollar Consulting Firm With Jennifer Brown: Podcast #122

Consulting Success

The journey to scaling your business can be quite complex, but with the right guidance, you will eventually get to the top.

How to Overcome Your Imposter Syndrome Fears

Consulting Matters

One of the most agonizing (and least talked about) experiences that keeps really smart people from building the consulting and coaching businesses of their dreams is the fear of not having what it takes.

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Just the Facts, Ma'am

Markovitz Consulting

Taiichi Ohno said, “Data is of course important in manufacturing, but I place the greatest emphasis on facts.” You can leave out the word “manufacturing,” and apply the concept to anything in your company or your life. Facts are more important than data. When he talked about his preference for facts over data, he was urging people to go and see for themselves. Gathering facts comes from close observation of people, of objects, of spaces.

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172: Gina Rubel: Do People Really See You The Way You Think They Do?

On the Brink Podcast

Learn how to create positive messaging about your company! In today’s podcast, I speak with attorney and PR expert Gina Rubel about how she successfully bridges these two arenas, law and public relations, and helps her clients do so as well.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Brilliant Fearless Women Are Rewriting The Script In Hollywood

Simon Associates

Once again, it’s awards season in Hollywood. And once again, women have been largely (and very noticeably) snubbed by the film industry.

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The Meeting Maximizer Form for Your Consulting Firm

David A Fields

Imagine this: You meet with the analyst and subcontractors working on a consulting project, and after a couple of precious hours pass, there are only powdered sugar donut holes left in the box and you’ve somehow achieved a disappointing fraction of what you intended.

Selling Consulting To Fund New Software With David Jenyns: Podcast #121

Consulting Success

If you into being a consultant and advisor, you need to know how to provide services to your clients. Our guest for today is business owner and consultant David Jenyns. David started his SEO business fourteen years ago providing done-for-you services to clients in the areas of video production, SEO services, and systems and processes. Selling Consulting To Fund New Software With David Jenyns: Podcast #121 is a post from: Consulting Success.

How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Boeing Starliner Failure: Lessons for Your Lean Program

Markovitz Consulting

Boeing’s Starliner failed an important test flight two weeks ago. It was supposed to rendezvous with the International Space Station, but was unable to reach the correct orbit. The problem with this engineering marvel? Not the complex aerodynamics, not the critical separation from the Atlas V rocket, not the all-important re-entry heat shield. No, the problem was with the internal clock.

170: Alicia Robb—Move Over, Men.Women Are Starting Businesses And Doing Exceptionally Well

On the Brink Podcast

Hear how women-owned businesses are kicking it! Today’s podcast is all about a topic that we here at SAMC are working on ourselves: how to help women create and grow their businesses. My conversation with Alicia Robb was wonderful.

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The CIO challenge: Modern business needs a new kind of tech leader

McKinsey

As technology becomes increasingly important, an organization’s success depends on whether the CIO can move from being a functional to a strategic business leader. Digital Insights

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The Perfect Consulting Firm Introduction Email Template

David A Fields

Bernie’s Bagel Empire (BBE) is the perfect client for your consulting firm. They’re in an industry your consulting firm targets, and Bernie himself revealed in a recent trade magazine article that his company is struggling with the wheaty weighty challenges your consulting firm solves.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Accelerate Your Sales With Sales Enablement Consultant Anita Nielsen: Podcast #123

Consulting Success

When we buy products, we normally assess the things we buy for their value and if it aligns with our necessities. In this episode, host Michael Zipursky interviews author and sales enablement consultant Anita Nielsen about her career in sales consultancy for big and small businesses. Improving sales in your business is very important to. Accelerate Your Sales With Sales Enablement Consultant Anita Nielsen: Podcast #123 is a post from: Consulting Success.

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business.

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Free PST Practice by Types

Management Consulting Prep

You are welcome to share it with whomever interested! The post Free PST Practice by Types appeared first on Management Consulting Prep. McKinsey PST Practice Sets

I am Thankful that My Consulting Firm Values My Time

Tom Spencer

This past New Year’s Eve, I was surrounded by people sharing what they were thankful for in 2019. Since then, I have put much thought into thinking about how thankful I am to work for a consulting firm that empowers me to make time for my personal life’s priorities.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!