January, 2020

A Superior Response to “What Makes Your Consulting Firm Better?”

David A Fields

You know a rain barrel full of reasons why your consulting firm is better than other firms that do what you do. Among the reasons, of course, is you. Your experience and ideas and unique perspective. Hence, when Bethany Buttonwerk asked you why her company should work with your consulting firm instead of others she’s … Continued. The post A Superior Response to “What Makes Your Consulting Firm Better?” ” appeared first on David A. Fields.

Boutique vs Large Consulting Firms

Tom Spencer

University is a difficult journey for anyone, regardless of major. Oftentimes, it takes a lot of navigating to truly understand what you want from your experience and where you want to end up. For me, I was fortunate to study at a Canadian business school and interacted with numerous small and large companies from a variety of industries.

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Why It Is Easier To Do Nothing Than To See The Obvious?

Simon Associates

Back when I ran a company, at one point we thought a situation was one way, and then the facts changed and it became another way. Yet when we reviewed our strategy, the new facts were not considered. New facts…no shift in direction! Nothing changed in our strategic planning and yet there were big changes in the external environment. Sound familiar? How frustrating is it?

Consulting vs. Coaching

Consulting Matters

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business. In this blog post I want to help you understand the difference between the two so that you can you know which one is right for you AND set yourself up for success. The Difference Between the Role of a Consultant and a Coach. Consultants and coaches are both executive advisors.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Get 100 Meetings

The More Clients Blog

When we think of marketing our professional services, we often think about all the things we need to do to be visible and get known. “I I need to have an online presence, post regularly on social media, write articles for LinkedIn, join organizations, and network like crazy, and, and, and…”. It can be overwhelming just thinking about it, and exhausting to put into practice.

More Trending

Your Consulting Website is Your “Center of Marketing Gravity”

Tsavo Neal

“I just don’t know how to generate meaningful leads.”. Have you’ve ever felt like this in your consulting business? If so, this post will provide you with a new way of thinking to generate these meaningful leads. I’m sure you already know all the latest marketing “tactics.” Heck, I’ve even written an article with 64 of them. But having a list of tactics can only get you so far. It’s hard to take action on these tactics and make them useful without a model on how to use them.

Core versus non-core: Organisations have a new vision of their future

The Source

Thirty years ago, business in mature, largely Western economies was upended by the realisation that they didn’t need to do everything. In the old model, an organisation did as much as it could itself, largely because the costs of transacting with other organisations made it uneconomic to do otherwise. As a result, organisations accumulated functions as a stone, rolling downhill, gathers moss.

An Introduction to the Complete Strategic Planning Process (Step-by-Step)

Strategic Planning and Management Insights

The strategic planning process contains various steps, exercises and opportunities to develop a culture of alignment and follow-through within your organization. This resource will serve as a step-by-step overview for the strategic planning process. Whether you're gearing up to lead your own strategy session, or plan on attending and participating in one, this guide will help you through each stage of the planning process. Getting Alignment.

How to Avoid Many Objections that Trip Up Your Consulting Firm

David A Fields

Where did Molly go wrong? Read the following, true story of Molly Milkcakes and see if you can spot her mistake. Molly, a consultant with Local Universal Consulting (a.k.a. LUC), was at a hot prospect’s office trying to close a project. She eloquently outlined the benefits of LUC’s offering and, while the decision makers nodded … Continued. The post How to Avoid Many Objections that Trip Up Your Consulting Firm appeared first on David A. Fields. All Articles Consulting Consultants

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Scaling A Multi-Million Dollar Consulting Firm With Jennifer Brown: Podcast #122

Consulting Success

The journey to scaling your business can be quite complex, but with the right guidance, you will eventually get to the top. Today, Michael Zipursky chats with Jennifer Brown of Jennifer Brown Consulting about running her multi-million-dollar consultancy and working with clients like Adobe, Samsung, and Coca-Cola, to name a few. She shares how she. Scaling A Multi-Million Dollar Consulting Firm With Jennifer Brown: Podcast #122 is a post from: Consulting Success.

How to Overcome Your Imposter Syndrome Fears

Consulting Matters

One of the most agonizing (and least talked about) experiences that keeps really smart people from building the consulting and coaching businesses of their dreams is the fear of not having what it takes. The fear might be not having what it takes to do the marketing and attract clients or even if they landed clients they wouldn't have the goods to back up whatever promises they made in their marketing. This all-too-common fear is called Imposter Syndrome.

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Just the Facts, Ma'am

Markovitz Consulting

Taiichi Ohno said, “Data is of course important in manufacturing, but I place the greatest emphasis on facts.” You can leave out the word “manufacturing,” and apply the concept to anything in your company or your life. Facts are more important than data. When he talked about his preference for facts over data, he was urging people to go and see for themselves. Gathering facts comes from close observation of people, of objects, of spaces.

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The CIO challenge: Modern business needs a new kind of tech leader


As technology becomes increasingly important, an organization’s success depends on whether the CIO can move from being a functional to a strategic business leader. Digital Insights


Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

172: Gina Rubel: Do People Really See You The Way You Think They Do?

On the Brink Podcast

Learn how to create positive messaging about your company! In today’s podcast, I speak with attorney and PR expert Gina Rubel about how she successfully bridges these two arenas, law and public relations, and helps her clients do so as well. As the founder and CEO of Furia Rubel Communications , she helps lawyers craft better professional images and manage them effectively.

The Meeting Maximizer Form for Your Consulting Firm

David A Fields

Imagine this: You meet with the analyst and subcontractors working on a consulting project, and after a couple of precious hours pass, there are only powdered sugar donut holes left in the box and you’ve somehow achieved a disappointing fraction of what you intended. That’s too easy to imagine, because similar scenarios with different snacks … Continued. The post The Meeting Maximizer Form for Your Consulting Firm appeared first on David A. Fields. All Articles Consulting Consultants

Selling Consulting To Fund New Software With David Jenyns: Podcast #121

Consulting Success

If you into being a consultant and advisor, you need to know how to provide services to your clients. Our guest for today is business owner and consultant David Jenyns. David started his SEO business fourteen years ago providing done-for-you services to clients in the areas of video production, SEO services, and systems and processes. Selling Consulting To Fund New Software With David Jenyns: Podcast #121 is a post from: Consulting Success.

How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness. Daniel Goldman did the same with emotional intelligence. Simon Sinek - your "why", Donald Miller - "story brand" and the list goes on. What's A Big Breakthrough Idea? At the core of what you do isn't your methods or techniques.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Boeing Starliner Failure: Lessons for Your Lean Program

Markovitz Consulting

Boeing’s Starliner failed an important test flight two weeks ago. It was supposed to rendezvous with the International Space Station, but was unable to reach the correct orbit. The problem with this engineering marvel? Not the complex aerodynamics, not the critical separation from the Atlas V rocket, not the all-important re-entry heat shield. No, the problem was with the internal clock.

How artificial intelligence will impact K-12 teachers


Existing and emerging technologies can help save teacher time—time that could be redirected toward student learning. But to capture the potential, stakeholders need to address four imperatives. Social Sector Insights


How Brilliant Fearless Women Are Rewriting The Script In Hollywood

Simon Associates

Once again, it’s awards season in Hollywood. And once again, women have been largely (and very noticeably) snubbed by the film industry. At the recent Golden Globes , none of these female directors were nominated: Greta Gerwig (“Little Women), Marielle Heller (“It's a Beautiful Day in the Neighborhood”), Lulu Wang (“The Farewell”), Lorene Scafaria (“Hustlers”) or Olivia Wilde (“Booksmart”). What’s going on here? Is the male grip on Hollywood really that tight? Apparently so.

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The Perfect Consulting Firm Introduction Email Template

David A Fields

Bernie’s Bagel Empire (BBE) is the perfect client for your consulting firm. They’re in an industry your consulting firm targets, and Bernie himself revealed in a recent trade magazine article that his company is struggling with the wheaty weighty challenges your consulting firm solves. There’s just one problem: Even though you’ve consumed their products a … Continued. The post The Perfect Consulting Firm Introduction Email Template appeared first on David A. Fields.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Accelerate Your Sales With Sales Enablement Consultant Anita Nielsen: Podcast #123

Consulting Success

When we buy products, we normally assess the things we buy for their value and if it aligns with our necessities. In this episode, host Michael Zipursky interviews author and sales enablement consultant Anita Nielsen about her career in sales consultancy for big and small businesses. Improving sales in your business is very important to. Accelerate Your Sales With Sales Enablement Consultant Anita Nielsen: Podcast #123 is a post from: Consulting Success.

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you.

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170: Alicia Robb—Move Over, Men.Women Are Starting Businesses And Doing Exceptionally Well

On the Brink Podcast

Hear how women-owned businesses are kicking it! Today’s podcast is all about a topic that we here at SAMC are working on ourselves: how to help women create and grow their businesses. My conversation with Alicia Robb was wonderful. Alicia has spent ten years as a senior fellow at the Kaufman Foundation in St. Louis studying entrepreneurship and particularly women entrepreneurs. You can read some of her Google Scholars articles here.

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Climate risk and response: Physical hazards and socioeconomic impacts


How could Earth’s changing climate impact socioeconomic systems across the world in the next three decades? A yearlong, cross-disciplinary research effort at McKinsey & Company provides some answers. Insights on Sustainability

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Free PST Practice by Types

Management Consulting Prep

You are welcome to share it with whomever interested! The post Free PST Practice by Types appeared first on Management Consulting Prep. McKinsey PST Practice Sets

I am Thankful that My Consulting Firm Values My Time

Tom Spencer

This past New Year’s Eve, I was surrounded by people sharing what they were thankful for in 2019. Since then, I have put much thought into thinking about how thankful I am to work for a consulting firm that empowers me to make time for my personal life’s priorities. Maybe I was overly pessimistic about consulting life, but based on the tales from the MBA recruiting story mill, I expected to put my personal life on regular pause as I lived the hustle of unpredictable and demanding work hours.

Are You Improving the Buyer’s Condition Or Only Your Own?

Alan Weiss

Take a close look at your conversations, promotional material, and collateral, no matter what the media. Are they talking about how your clients are improved and are your clients attesting to that, or are the simply a recitation of your credentials and offerings? Buyers care about relationships that meet their own self-interests, not yours. Are you promoting inputs (programs, training, sessions, etc.) or outputs (growth, market share, reduced attrition, etc.)? Business of Consulting

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