June, 2022

Dubious Ideas, Foolish Clients and Your Consulting Firm. 5 Rules to Act Wisely

David A Fields

The spectacular failure of CNN+ is hardly the largest debacle abetted by a consulting firm. If your consulting firm had been in McKinsey’s shoes, would you have taken the CNN+ project and built a plan that, in retrospect, appears absurdly unrealistic?

Five Things To Know About Your Ideal Client

Consulting Matters

Today, we're talking about the five simple steps to developing your ideal client archetype, which builds on what we talked about in my last two blogs, why people don't get it when you speak and write about what you do and what is ideal client archetype and why you need one.


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How Coaches & Mentors Fast-Track Your Consulting Business Growth with MaryBeth Maskovas: Podcast #242

Consulting Success

Building and growing a business is not easy. It requires a lot of work, time, and money. So how can you fast-track your consulting business’ growth?

Help Your Customers React the Way You Want with These Roadmap Options, Part 3

Johanna Rothman

In Part 1 , I said that customers need a different kind of roadmap than teams do. Teams need the focusing details now and a way to look forward. But, depending on where your product is in the market, your customers might want or need different information. Let's start there.

Agile 97

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Great Leadership from the Inside Out: The Best Question to Ask Yourself

Makarios Consulting

What does a great leader look like on the inside and why is it important? In this five-part series, we will be looking at “Great Leadership from the Inside Out” … because what is within you as a leader determines what comes out of your leadership.

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[Scope Creep, Responsibility Dodging] How to Set and Keep Better Boundaries with Your Consulting Firm’s Clients

David A Fields

Consulting firm clients occasionally (or frequently) don’t live up to their obligations on a project—mid-project approvals come late, or not at all, critical information is missing, etc. Sometimes, clients ask your consulting firm to take on extra work that was outside of scope.

Why You Need An Ideal Client Archetype

Consulting Matters

Seth Godin says, "When you speak to everyone, you speak to no one.". This quote was a catalyst that completely transformed my approach to growing my own business and helping others do the same.

How To Create Undeniable “Hype” Around Your Consulting Services With Michael F. Schein: Podcast #243

Consulting Success

Are you equipped with a good amount of knowledge and skills for your services? In today’s episode, Michael Shein, founder of MicroFame Media, shares his insights on how you can create undeniable hype around your consulting services.

Consider Innovation and Personas When You Create Roadmaps, Part 5

Johanna Rothman

We use product roadmaps to see where we want to go and the options we might take to get there. Yet, so many of our roadmaps offer only a single and certain destination. If we don't see options, we reduce our innovation decision points—and possibly disappoint our customers.

Agile 91

The Surprising Effects of Business Vs. Leisure Travel

*Already submitted with the first entry, please contact me if you would like me to write up again.

Project Management: Do Your Executives Know What You Want from Them?

PM Alliance

Strategic projects involve a variety of stakeholders and functional groups. At PMAlliance, our project management consultants frequently liaise with internal support departments, external vendors, and other collaborators.

Main Risks of Aerospace Engineering Projects: How to Implement Wise Risk Management into Your Organization

Epicflow Blog

The aerospace engineering sector deals with mostly large and complex projects. Accordingly, they are more vulnerable to the consequences of risk-bearing events. When unmanaged, these risks can impact people’s safety and, to make matters worse, come down to considerable financial losses. .

A Quick Trick to Refresh Your Consulting Firm’s Network

David A Fields

Over time, your consulting firm’s network can dwindle as you lose touch with ex-clients and fail to maintain other contacts. Fortunately, there’s an easy method to reawaken dormant relationships and enrich your pool of potential consulting clients. Remember Yuri? Sure you do.

Why People Don’t “Get It” When You Talk and Write About What You Do

Consulting Matters

Have you ever been asked "what do you do?" at a networking event or just at a party, and despite your best attempt at a response, all you got was blank stares? Or have you spent a ton of time working on website copy, and the response was crickets?

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Building & Selling a Consulting Business with Alex Langshur: Podcast #244

Consulting Success

One big part of starting a business that some tend to forget to consider is selling it off. While it may seem such a heartbreak to exit a business you’ve worked so hard to build, it is nevertheless an important aspect of success. In this episode, Michael Zipursky is joined by Alex Langshur.

Why Car Roadmaps Are Not the Same as Product Roadmaps, Part 1

Johanna Rothman

Several of my clients have various roadmap problems. They want a single product roadmap to serve all these purposes: Focus the team's work for this specific product for the short term. That includes some look-ahead to see the next bit of upcoming work when the team has more capacity.

A conversation on leadership in 2022 – with Cassie Edmiston

The Management Centre

Leadership is shifting focus (again). We listened in on a conversation between one of our leadership experts, Yvette Gyles (=mc Learning Director) and Cassie Edmiston (Head of Fundraising and Communications, Prisoners’ Education Trust ), d iscussing the challenges of leadership in 2022.

Building Transparency into AI Projects

Harvard Business Review

As AI becomes ever more embedded in people’s lives, effective communication with stakeholders can define a product’s success — or failure. Business ethics AI and machine learning Business and society Technology and analytics Automation Digital Article

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

Better, Consulting Firm Marketing: Flywheels and Snowballs

David A Fields

Effective marketing will increase awareness, engagement and credibility among your consulting firm’s target audience. However, your efforts to build visibility consume considerable time and money while producing questionable results.

How To Create the Business and Life You Really Want In Your Second Act

Consulting Matters

Have you hit the top of your profession or exceeded your business goals and wondered what's next? Tune in for insights and tips on taking the daring leap into your second act and the dramatic change that can lead to greater success, significance, and happiness.

Personal Branding For Consultants: Be Authentic To Get More Clients

Consulting Success

Personal branding for consultants: what is it, and why should you care? Many consultants are lost when it comes to building a brand. They think “branding” is all about their logo or their website. Now, your logo and website are a part of your brand. But your logo and website are only one piece of.

Bad Decision vs. Bad Outcome


A lot of people tend to judge the quality of a decision based on the outcome of the decision. This is a foundational premise that many (if not most) people hold that underlies their decision-making process.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

What Senior Managers Want & Need from Roadmaps: Predictability and Options, Part 4

Johanna Rothman

In Part 1 , I said that product roadmaps are not like car roadmaps. But even car roadmaps showed places of interest—options—for the driver and passengers.

Does Your Company’s Culture Reinforce Its Strategy and Purpose?

Harvard Business Review

Strategies for leaders to align all three. Corporate strategy Strategy execution Organizational culture Digital Article

2022 Corporate Training Trends

Clarity Consultants

With every new year comes new trends. With 2022 a little more than halfway finished, some of 2022s biggest corporate training trends are still making waves. Plus, additional ones continue emerging, partially in response to how the working world continues to change post-pandemic.

Great Leadership from the Inside Out: The Incredible Power of Humility

Makarios Consulting

What does a great leader look like on the inside and why is it important? In this five-part series, we will be looking at “Great Leadership from the Inside Out” … because what is within you as a leader determines what comes out of your leadership.

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

From Solo Consultant To Building A Team (Boutique Firm) With Kay Formanek: Podcast #241

Consulting Success

Are you a solo entrepreneur who wishes to build your own team? Kay Formanek’s perspective on spending your time fruitfully, especially when it comes to your work, is exceptional.

Leadership: See, Think, Do


Years ago, a client of mine taught me an influential leadership framework called: See, Think, Do The idea is that if you want an employee, customer, or partner to do something differently than how they are currently, you need to: 1) Change how they see the situation.

Choose How to Visualize Your Product Roadmap for a Team’s Product Focus, Part 2

Johanna Rothman

As I said in Part 1 , teams use backlogs and roadmaps to know what's now and what's next. Teams use backlogs for the day-to-day tactical decisions. And when teams can see what's next, they can keep the strategic decisions in mind. What do teams need to know about the product now to focus their work?