December, 2020

How To Start A Consulting Business In 2021 (6 Steps)

Consulting Success

This is the ultimate guide on how to start a consulting business in 2021. By the end of this guide, you’ll know how to turn your skills and expertise into a profitable and successful consulting business. Let’s dive right in.

5 Reasons Why Your Client Needs You to Charge What You're Worth

Consulting Matters

Most consultants get anxiety attacks when it comes to talking about money with potential clients.


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The ONLY Best Way to Practice Consulting

David A Fields

You and your consulting firm are pretty spiffy. But does your firm employ the one, best consulting approach? Let’s find out. You savor the evidence that your consulting firm produces excellent work.

Now Is the Perfect Time to Raise Your Consulting Billing Rate

Successful Independent Consulting

The easiest time to raise your rate is on the cusp of something new — a new year, a new project, a new client. With the new year just around the corner, now is an excellent time to inform your clients. This article offers ideas of how to do this, as well as some sample language to use.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Lockdown Unlocks Real Work

Markovitz Consulting

Peter Drucker once quipped that, “Much of what we call management consists of making it difficult for people to work.”

More Trending

How To Develop Your Business Communication Skills & Become A Better Leader With Deborah Riegel: Podcast #166

Consulting Success

Good business communication skills are essential for any leader in any organization. For the past 15 years, this has been the specialty of Deborah Riegel, a keynote speaker, author and leadership consultant who has worked with such organizations as Amazon, Kraft and the US Army.

How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

"OMG - could anything else go wrong?". You know the feeling I'm talking about - the one that describes 2020 perfectly.

Course 216

This 1 Easy Habit Will Make Your Consulting Firm’s Year Far Better

David A Fields

You may be familiar with the habit-creating technique called “Don’t Break the Chain.” Most people use it to establish a new, personal habit. You could also deploy the approach on behalf of your consulting firm.

This way out: How leading companies chart a full-potential COVID-Exit

McKinsey & Company

Half measures and incrementalism won’t work when your company emerges from a crisis. Here’s how leading organizations are thinking about holistic transformation to go all in. Strategy & Corporate Finance Insights

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Conclusion Trap Workbook Is Out (and it's Free)

Markovitz Consulting

Response to my latest book, The Conclusion Trap , has been strong, but I’ve heard from some readers who that they’d like a workbook to accompany it. You can download the Conclusion Trap Workbook here. For free. Gratis. No charge. dollars.


Merry Christmas!

Tom Spencer

This year was a challenging year for many of us. Some of you may have lost your livelihoods, and you may know people who even lost their lives.

The BEST Way To Get Testimonials From Clients (& How To Use Them)

Consulting Success

Now, I could tell you that our programs are the best at helping consultants grow their consulting business… …or, I could SHOW you the hundreds of testimonials and clients sharing their results. Which would you find more compelling? The latter.

How To 166

5 Things to Remember When Pricing Your Consulting

Consulting Matters

If you struggle with determining how to set a price for your consulting services, don’t worry you are not alone.

eBook 204

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Lead Generation for Consulting Firms: 4 Essential Rules to Follow

David A Fields

If your consulting firm had more leads, you’d close more projects. Therefore, investing in lead-generation activities and programs seems logical for your consulting firm, right? Maybe. Let me share what my team and I have learned.

How the European Union could achieve net-zero emissions at net-zero cost


The decarbonization pathways to a net-zero Europe are countless, but not all are cost optimal. We explore one pathway that could reduce the EU’s emissions 55 percent by 2030 while delivering broad economic benefits. Insights on Sustainability


Avoiding Bureaucratic Snapback 

Markovitz Consulting

Last week, I wrote about how the pandemic lockdown and work from home have made employees more productive by removing some of the bureaucratic barnacles that keep them from doing high value work.

Considerations for Starting your Consulting Career at a Boutique Firm

Tom Spencer

In graduate school, I had a classmate who had previously worked at a boutique firm. She enthusiastically advocated that everyone interested in consulting should only go for boutique firms.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Leadership Strategy: How To Build A Successful Consulting Business With Dan Pontefract: Podcast #168

Consulting Success

Many people in the corporate world who are getting plump salaries and great benefits are comfortable enough to stay the course until they hang up their hats. But some who have put in the hours and paid their dues yearn for something more.

How to Trust Your Gut and Find Your Path to Success with Kelly Collins-Lintz

Consulting Matters

This just in: doing what everyone expects of you is OUT, doing what what makes you happy is IN.

Film 177

Where Should Your Consulting Firm Invest for Growth? The Answer is…

David A Fields

If you want your consulting firm to win more clients and deliver higher profit with less labor intensity on your part, where should you invest in the coming year? Popular candidates include development of virtual offerings, lead generation programs, and dark-chocolate covered espresso beans.

The State of Fashion 2021: In search of promise in perilous times


In 2021, the COVID-19 pandemic will accelerate industry trends, with shopping shifting to digital channels and consumers continuing to champion fairness and social justice. Retail Insights

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Avoiding Bureaucratic Snapback

Markovitz Consulting

Last week, I wrote about how the pandemic lockdown and work from home have made employees more productive by removing some of the bureaucratic barnacles that keep them from doing high value work.

4 Lessons Learned Outside the Classroom during an MBA

Tom Spencer

Reading Time: 4 minutes The Master of Business Administration (MBA) is a rigorous program of study. While other typical MSc degrees require 30-40 credits, MBAs require 50-60 credits over the course of two years.

How To Create An Irresistible Consulting Offer With Jeff Standridge: Podcast #167

Consulting Success

It is a given that entrepreneurs already have their goals and motivation set even before jumping into the business stage. And for those who do not know how to apply these into their day-to-day life to actually get results, Jeff Standridge believes what they need is just one good consulting offer.

Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong!

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

The Two Forces That Will Determine Your Consulting Firm’s 2021

David A Fields

Space-X recently completed another mission. The company hurled a handful of humans (who are infinitely braver than I am) into space so that they can literally hang out at the International Space Station. Rocketeers balance two forces: gravity and thrust.

It’s time for a new approach to racial equity


Despite decades of efforts by public-, private-, and social-sector organizations, racial inequity has only increased. Can a concerted, coordinated effort reverse this trend? Diversity and Inclusion

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Friday Fusion: December 11, 2020

Tsavo Neal

What part of building a business online do you find the most difficult? Is it talking yourself into starting, driving traffic to your website, or figuring out what business you should venture into? I find it easy to design and build products. I find it easy to market and generate traffic.