Tue.Jun 21, 2022

Better, Consulting Firm Marketing: Flywheels and Snowballs

David A Fields

Effective marketing will increase awareness, engagement and credibility among your consulting firm’s target audience. However, your efforts to build visibility consume considerable time and money while producing questionable results.

4 Types of Business Transformation

Harvard Business Review

Which is your organization facing? Digital transformation Strategy Competitive strategy Corporate strategy Growth strategy Strategy execution Strategy formulation Digital Article

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Starting a Strategic Initiative? Clarify Your Culture First

Leadership Planning with Liz Weber CMC

Now that you’ve finally hired the additional project team members needed, and you’ve checked, checked, and triple checked your strategic initiative’s plan and deliverables, it’s time to start your project, right? Wrong.

The Power of Healthy Relationships at Work

Harvard Business Review

Five research-backed principles to cultivate stronger workplace relationships. Behavioral science Psychology Health and wellness Leadership and managing people Motivating people Health and behavioral science Digital Article

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How to Apply the Scientific Method for Greater Learning Application

Actionable

Over ten years ago, Eric Ries wrote and published a book called The Lean Startup. You may have heard of it. You may have read it. It was written with software company founders in mind. Think of it as Good to Great for these founders. Even now, this book and its many great ideas are […].

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The 5 Key Corporate Sustainability Trends in 2022

Comatch

In today’s environment, business leaders are faced with a complex blend of social, environmental, market, and technological challenges. With so much to worry about, some executives have been slow to place sustainability at the forefront of their strategy.

An Intersectional Approach to Inclusion at Work

Harvard Business Review

Centering your workplace design around your most marginalized employees will create a better experience for everyone. Diversity and inclusion Neurodiversity Marginalized groups Workplace discrimination Digital Article

How to Recruit and Retain Digital Talent

Comatch

Digital professions are more in-demand than ever, and that’s not about to change. As the CTO at COMATCH, part of my job is to help our businesses formulate strategies to attract, find, and recruit top talent to fill high-skill digital positions. However, the marketplace is changing. Various new trends and cultural shifts have led to a demand-heavy market. As a result, there is an urgent need to develop new and improved recruitment strategies to overcome these obstacles.

A Debate Champion on How to Have More Productive Disagreements at Work

Harvard Business Review

A conversation about creating a healthy, effective culture of debate in the workplace. Difficult conversations Managing conflicts Receiving feedback Audio

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Thoughts on the solstice

Seth Godin Blog

For half the planet, today is the longest day of the year. For the rest of us, the shortest. There was a solstice before there were people. All of our other holidays don’t fit that definition. They’re invented. Short-lived. Worldwide, it’s a moment to realize that this is the only planet in the known universe that can sustain human life. And the planet is changing. We’re changing it.

Keeping Your Business Safe in an Increasingly Fluid Regulatory Environment - SPONSOR CONTENT FROM UL

Harvard Business Review

Sponsor content from UL. Business and society Sponsor Content

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Is Your Sales Team Confidence High Enough to Succeed?

LSA Global

Confidence in Sales Experienced sales managers know that their sales teams need competence and confidence to succeed. Nothing new or surprising there. Sales team confidence needs to be high. And most salespeople are quite confident that they’re, well, confident.

Sales 36

Video Quick Take: Accenture’s Ramnath Venkataraman Leveraging the Power of Technology to Drive Business Growth - SPONSOR CONTENT FROM ACCENTURE

Harvard Business Review

Sponsor content from Accenture. Sponsor Content

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

LSA Global Delivers Change Management Simulation Train-the-Trainer

LSA Global