An Anecdote on How Experimental Design and Statistics Are Used in Behavioral Economics and Business
Steve Shu Consulting
JULY 7, 2018
In recent study I having been working with Hal Hershfield and Shlomo Benartzi at UCLA, we worked with a FinTech company that had its roots in providing a mobile app to Millennials to get them to save incremental money through rounding up purchases. For example, if you bought a cup of coffee for $4.55, you could round things up to $5.00 and save the incremental $0.45.
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