What Does a Chief Behavioral Officer Do?
Steve Shu Consulting
FEBRUARY 17, 2021
This post is based on a previous question posed to me on Quora. The role of a Chief Behavioral Officer (CBOs) varies, but a common theme I’ve seen is that they analyze, plan, innovate, and implement aspects of the business using insights and methods from the behavioral sciences (e.g., behavioral economics, psychology). Some of the companies with CBOs do mostly marketing communications or thought leadership (e.g., research) while others may get involved with bringing insights and designs to produ
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