Mon.Jun 14, 2021

From Side Hustle to Consulting Business Owner with Heather Younger: Podcast #191

Consulting Success

When we say side hustle, the word “hustle” in it is real. This is a story of how a side hustle grew into a full-blown, sought-after consulting business. Michael Zipursky’s guest today is Heather Younger, a keynote speaker, two-time author, and the CEO and Founder of Employee Fanatix.

The next crisis in consulting: People

The Source

Skills shortages have long driven growth in consulting and the broader professional services market. The ability to leverage those opportunities post-pandemic will re-shape the industry. “A A lack of goods, services and people means that red-hot demand is increasingly met slowly or not at all.

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Ready, Fire Aim (?)

The More Clients Blog

The term, “Ready, Aim, Fire” comes from the military, going way, way back. And then it gained popular usage in business and marketing. Ready: Get your marketing campaign in order. Aim: Clearly choose your target audience. Fire: Launch your campaign. OK, this makes sense, right?

Looking beyond the pandemic: Could the world economy gain more than it lost to COVID-19?

McKinsey & Company

Safeguarding lives and livelihoods in the next phase could usher in an age of health and prosperity. Strategy & Corporate Finance Insights Health Care Growth Strategy

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

What is a mission? & Why is it important?

Strategic Planning and Management Insights

Today I'm going to share with you what the mission is and why it's important, as it relates to your organization and your strategic plan. My name is Anthony Taylor, I'm the managing partner at SME Strategy. We help organizations create and implement their strategic plans.

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Q&A with Chris Olex

Brimstone Consulting

Q&A with Chris Olex. Chris Olex talks about inspiration, coaching, relationship building, and her greatest accomplishment. What are your areas of expertise? Relationship building, coaching and questioning, endless wondering of why, and playfulness to boot! What makes Brimstone unique?

270: Kami Guildner—How To Learn To Speak Your Client's Love Language

On the Brink Podcast

Learn how to find your voice and unleash your power. In this podcast I had the pleasure of speaking with Kami Guildner. You will enjoy our conversation as much as I did. Kami believes that women have a strong voice and need to know how to use it.

10 inspirational videos on leadership

Brimstone Consulting

10 videos with insights and knowledge that will us learn, grow, and lead. The Brimstone team is made up of highly skilled, senior-level consultants from a wide range of backgrounds—educators at top universities, serial entrepreneurs, former C-suite executives, and seasoned process consulting experts.

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State of Fashion: Watches and Jewellery

McKinsey & Company

Bringing the sparkle back: Six seismic shifts are shaping the fine jewellery and watches industries in the next five years. Retail Insights Retail & Consumer Goods Luxury goods Marketing & Sales Strategy

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How Airlines Can Cut Costs — Without Annoying Customers

Harvard Business

Frequent flyer miles can incentivize passengers not to use some high-cost services. Strategy Pricing Customer service Travel Digital Article

The path forward for sustainability in European grocery retail

McKinsey & Company

Though grocers have focused on product safety and hygiene during the pandemic, sustainability remains a key priority for consumers and grocery CEOs alike. Now, grocers should focus on how to deliver against their commitments and empower consumers to make sustainable choices.

Don’t Underestimate the Power of Luck When It Comes to Success in Business

Harvard Business

People often misattribute success to capability. Strategy Assessing performance Managing people Digital Article

No Saturated Markets, Please

Martinka Consulting

A recent Wall Street Journal has an article on how cellphone carriers are back to giving away phones with a contract or financing phones with no down payment. This is a saturated market. Is there any way to grow besides taking customers from other carriers? Maybe more kids getting phones and at a younger age? Note to business owners (and buyers): Don’t get stuck in a market that’s pretty much at capacity. I’ve yet to meet a buyer who didn’t want to grow the business they acquire.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Attracting Talent During a Worker Shortage

Harvard Business

For hourly workers, commute time is a big — and often underestimated — factor. Labor Digital Article

Q&A with Jeremy Seligman

Brimstone Consulting

Q&A with Jeremy Seligman. Jeremy Seligman talks about meditation and mindfulness, leadership, and change. . What are your areas of expertise? Executive Coaching, Strategy Development, Organizational Design and Change, Mindfulness and Meditation. What led you to Brimstone? . After a corporate career including several C-Suite positions in IT, I made the transition to coaching and consulting.

3 Steps to Better Lead Change

LSA Global

Change is a Constant With rapid and wide-sweeping change a constant in today’s workplace, it’s a wonder that leaders are not better at managing it. They need steps to better lead change.

The path to recovery for US hospitality

McKinsey & Company

Vik Krishnan shares his views on where the US hospitality sector is headed and poses five questions for industry leaders to consider postpandemic. Insights on Travel, Logistics & Infrastructure Hotels & resorts United States

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Five useful questions

Seth Godin Blog

They might be difficult to answer, but your project will benefit: What’s the hard part? Which part of your work, if it suddenly got much better, would have the biggest impact on the outcome you seek? How are you spending your time?

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Secrets to a Better Prioritized Life

Peter Stark

The number one thing we hear from all of our clients is that they don’t have enough staff or enough time to get the job done. Many leaders have described to us the level of stress they feel because they know they could do so much more if only they had more time or more people. .

How Kayak Co-Founder Paul English Manages and Thrives Through His Bipolar Disorder

Harvard Business

A conversation about what entrepreneur Paul English has learned from his mental health struggles. Entrepreneurship Psychology Stress Audio

The Case for a Pan-American Manufacturing Ecosystem

Harvard Business

A strong supply base will help U.S.-based based manufacturers as well as the economies of Central and South America. Operations management Economy Digital Article

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Your Company Pledged to Reduce Its Carbon Footprint. Now What?

Harvard Business

Five strategies to move your organization toward net-zero emissions. Sustainability Digital Article