Wed.May 24, 2023

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CEOs, Step into the Front Lines or Risk Losing Touch

Harvard Business

Driving organizational change requires getting closer to both your employees and customers.

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Invest in Yourself or Fade Away

Chad Barr

In today’s rapidly changing business landscape, investing in ourselves is not just a choice; it’s a necessity. Our ability to continuously improve and provide added value directly impacts our success and our clients’ outcomes. Here are nine compelling reasons why we must prioritize self-investment: Gain a Competitive Advantage: Investing in ourselves sets us apart from others by enhancing our knowledge and capabilities.

Culture 52
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4 Ways Discounts Kill Your Business

Wakeman Consulting Group: Dave's Blog

Don’t fall into this trap: The Doom Loop of Discounting! The graphic above is my drawing of an idea I call “The Doom Loop of Discounting” This graphic shows the reality that as your sales drop and you offer a discount that each instance becomes less and less effective. Over time, discounts become a part of who you are…you are a commodity, a discounter.

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Increase The Value Of Your Trusted-Advisor Business Before It’s Too Late

Henry DeVries

"Rainmaker owners tend to have strong connections because they are involved in every facet of the customer relationship," says Laurie Barkman. "They are responsible for service delivery, product development, sales, even client service. That’s a lot for one person to handle, but is it sustainable?

Sales 52
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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When to Give Employees Access to Data and Analytics

Harvard Business

Five criteria to determine when — and to what degree — to democratize data.

Data 83

More Trending

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Why Authentic Leadership Is So Hard

Harvard Business

As leaders, we know we’re supposed to be authentic. But that’s often easier said than done.

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5 Key Takeaways: Brand Management Webinar

Wakeman Consulting Group: Dave's Blog

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. SIGN UP HERE! I’ve been mapping out the presentation this afternoon and I’ll let you see behind the curtain to what the big areas of focus will be next week. Defining what a brand is : Every good marketer should have a working definition of what a brand is so that they can make decisions according to their definition.

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To Regulate Big Corporations, Understand How They Got That Way

Harvard Business

Big isn’t categorically bad, but it should invite public suspicion and scrutiny.

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Dave in the Media…Updated Frequently

Wakeman Consulting Group: Dave's Blog

Here are some links to places I’ve been featured or written for. I’ll update this regularly. Jeweller Magazine : Finding a Way to Deliver Something Different : This is about relative differentiation and standing out in a competitive market. Positioning isn’t about standing alone, but being unique in a special way. Voices of Project Management : I’ve been writing a column for PMI’s blog for over a decade.

Media 40
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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.

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What To Do When a Sales Prospect Says No

LSA Global

When a Sales Prospect Says No Most sales managers teach their salespeople to be persistent. However, salespeople are human, and when a sales prospect says no — to a sales meeting , to a demo, or to the sale itself — they may be tempted to think that “no means no” and stop or delay pursuing their ideal target client. That’s natural, but it isn’t necessarily the right thing to do if you want to grow sales and help your clients succeed.

Sales 36
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How Small Companies Compete with — and Beat — Big Ones

Harvard Business

Strategy lessons from TaoBao’s defeat of eBay in China.

Company 55
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It’s not easy

Seth Godin Blog

…to make it look easy. Sometimes, you don’t need to bother. Making it look hard might be a plus. The important part is how it makes the recipient feel.

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Azeem on AI: Are Large Language Models the Future of the Web?

Harvard Business

Is AI the future of the Web?

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Microsoft Dynamics 365 Buyer's Guide for Management Consultants

Whether you're a small firm or a large enterprise, the Microsoft Dynamics 365 Buyer's Guide for Professional Services is a must-read for any Professional Services firm looking into Microsoft Dynamics 365. This guide will provide an overview of the entire platform and answer questions about features, selection, purchasing, implementation, and support of the Dynamics 365 suite of solutions.

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Conversations, an early review… (and the free class)

Seth Godin Blog

“I have trained companies to treat people better, and SONG is the guidebook I wished I had when doing this work. Now, I will now give it to the enlightened and brutes alike, with a recommendation to take immediate action. Seth Godin has been carefully documenting the end of the industrial revolution and providing new strategies for working in this new world for as long as any of us can remember.

Course 32