Thu.Dec 16, 2021

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Practice Congruence to Create an Effective Culture

Johanna Rothman

Dan, a CIO, needs the teams to work faster. The customers are moving away from the company's products. If they can recapture the customers, the company will succeed. If not? Layoffs loom. Dan demands the teams start more work. And he demands they finish the work faster than the teams think they can. Even when people try to explain to Dan, he doesn't listen. “Get the work done anyway!

Culture 100
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Client Story: WPBC Partners with SME Strategy on a Mission to Support Their Community

Strategic Planning and Management Insights

West Point Baptist Church (WPBC) is a church in Hattiesburg, Mississippi. The church is a friendly one, whose mission it is to reach people in a culturally relevant manner, to support vulnerable community members, encourage generosity, and to develop strong leaders.

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The Elegant Solution

CaseInterview.com

An elegant solution is one where a problem gets solved in a simple, but not always obvious, way. When it comes to a problem that exists between two people (employer/employee, siblings, friends, romantic partners), an elegant solution is one in which both people get their underlying needs met. When it comes to interpersonal relationships (which includes business ones), a problem exists when someone isn’t getting what they want.

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10 Trends For Digital Marketing In 2022

Henry DeVries

Learn from the experts what roles such as email, loyalty programs, foresight, discounts and more will play in the coming year.

Trends 105
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Why Is Change Management Vital to Any Company?

Clarity Consultants

Change within an organization can be beneficial, but it also commonly creates challenges. While it allows the company to implement new strategies, processes, or technologies that enhance productivity and profitability, change is inherently disruptive for employees. Your workforce may have to alter their approach for handling a task, stepping away from procedures that were in place for months, years, or even decades.

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Questions You Need to Ask Before Hiring a Consultant

Comatch

A significant number of businesses are turning to independent consultants or outsourcing as a way to complete projects, meet short-term objectives, or simply obtain specialized expertise and valuable perspectives that aren’t available otherwise. If you’ve reached the conclusion that a consultant can get your project over the goal line, then you need to do everything you can to choose the right one. .

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Are Personalized Ads a Waste of Money?

Harvard Business

If you’re not careful, you’ll end up “acquiring” existing customers.

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5 Pillars to Grow your Personal Brand

Comatch

83% of B2B purchasing decisions happen before a buyer engages directly with a provider. But, only one percent of professionals make use of developing their personal brand on LinkedIn. . Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. The other 99% are sitting on the sideline, consuming other people’s content.

B2B 52
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Does Personalized Advertising Work as Well as Tech Companies Claim?

Harvard Business

If you’re not careful, you’ll end up “acquiring” existing customers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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And when is the shift over?

Seth Godin Blog

If you sell your time as the measure of the work you do, the work is over when the shift ends. Clock in, clock out. If you sell your output as the measure of the work, your work is over when the inbox is empty. Once you’ve made all the pizzas that were ordered, you’re done. But more and more, our work can be endless. One more sales call might lead to one more sale.

Sales 48
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Lessons from Hollywood’s Digital Transformation

Harvard Business

What legacy brands can learn from the survival of top Hollywood studios.

Sports 73
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Avoid a One-Size-Fits-All Approach to Sales Coaching

Harvard Business

How to tailor your advice to your reps’ needs — and build a culture where they help each other.

Sales 60
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Forging Ahead — or Plowing Through

Harvard Business

A reunion with three guests sparks self-reflection.

58
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.