Mon.Sep 24, 2018

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How To Productize Consulting Services with John Warrillow: Podcast #55

Consulting Success

To productize consulting services and build a sellable company, the ultimate challenge is to try to find something that you offer which is truly unique to what you do. It’s very likely that if you canvas your customers, there is one or two things that you do better than anybody else. The raw material is going to be customer insight. Bestselling author and founder of five companies John Warrillow says they spend a lot of.

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Top 10 Podcasts for Learning & Development Professionals 2018

Clarity Consultants

As listening to podcasts has become an increasingly favorite activity, competing with radio, the number of podcasts devoted to learning and development has grown. At Clarity Consultants, we’ve cut through the noise and identified 10 of the most informative and interesting podcasts for L&D professionals. Here is our selection, in no particular order.

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Five Great Lead Generation Tips

Henry DeVries

If you want to create a client attraction chain reaction like bestselling author and real estate investor Chris Prefontaine, you need to focus on multiple streams of income and multiple lead sources.

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Promote yourself

Consultants' Consultant

Consultants Consultant: Self-promotion is an essential soft skill. Hiding your light under a bushel may be polite, humility is all well and good, but it doesn’t get you the promotion, the recognition, the new job that you deserve. Marianne Williamson puts it this way Our deepest fear is not that we are inadequate. Our deepest fear is […].

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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How to Build a Model to Predict FX Rate?

Consulthon

I have two datasets for G10 currencies (USD, CAD, EUR, NOK, SEK, CHF, GBP, AUD, JPY, and NZD) relating to Total investment flows into each currency for investors, representing 80% of industry AUM (.

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Today is the best day

Seth Godin Blog

And now is the best time. If you're doing something generous, if you're building something worthwhile, if you're making an important ruckus… Do it today. You don't need more time, you simply need to decide.

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Managing Parental Leave (Yours or Someone Else’s)

Harvard Business

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Podcasts | RSS. Download the Discussion Guide for this episode. Download this podcast. Having a baby is exciting — and exhausting. Figuring out how to take parental leave, or manage someone who’s doing it, can add an extra wrinkle. No matter how long you’ll be away from work, there’s preparation to be done: talking to your boss, making sure colleagues can cover your p

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Kettle logic

Seth Godin Blog

Originally the work of lawyers, it’s a concept that’s spreading, aided by the immediacy and unfiltered nature of social media. In short: When you use contradictory excuses/statements to make an argument. Freud used this example: A man who was accused by his neighbour of having returned a kettle in a damaged condition. He offered three arguments in rebuttal. “I returned the kettle undamaged” “It was already damaged when I borrowed it” “I never borrowed it

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What Managers Should Know About Postpartum Depression

Harvard Business

Francesco Carta fotografo/Getty Images. Going back to work after having a baby is tricky stuff. After all, the new parent is simply not the same person they were before. This personal struggle, combined with a misguided workplace view of what a parent was actually doing on leave (no, they were not just lounging about and cuddling with their baby) add to a cultural disconnect.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Personalization ? Customization

1 to 1

Modern websites and digital experience platforms personalize a customer’s digital experience, not just across different interactive media such as web, email, and mobile, but also in real time, using contextually relevant, up-to-the-minute learnings about the individual. Using this kind of technology, along with data and analytics, today’s marketer can treat different customers and prospects differently, employers can treat different employees differently, and government clients can treat dif.

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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

Barry Winiker/Getty Images. These days, it seems, every brand wants to be a “lifestyle brand.” Peddling burritos? “Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. Selling sweets? Godiva wants “to be seen as a lifestyle brand by leveraging [our] culinary experience to expand beyond chocolates,” a statement read.

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Where Friggin’ Exactly Are Your Perfect Clients?

The Fearless Marketer

Your perfect clients aren’t hiding from you. The problem is that it’s hard to get their attention, let alone get them to buy from you. And this article will explain exactly why that is and what you need to do. This is the third of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. Read the original article here.