Shift Your Perspective to Make Business Development Easier
Successful Independent Consulting
JULY 31, 2017
Most consultants I know struggle with business development, and it’s a top concern among those thinking about going independent. “ I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains. Most of us never had sales training so this concern is understandable, but reframing how we think about business development can turn concern into action.
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