Mon.Oct 12, 2020

How To Build A Community Of Clients In Your Consulting Business

Consulting Success

If you had a problem with a product 20 years ago, what would you do? You’d call customer support. But now, what do people do when they have a problem with a product? They go online. The internet has changed the way businesses interact with their customers.

Europe’s start-up ecosystem: Heating up, but still facing challenges

McKinsey

More ventures are achieving unicorn status, and at a faster pace, but many more still aren’t realizing their full potential. What’s holding them back, and what can change that? Our Insights

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How To 10X Your Personal Performance In Consulting With Patty Carl: Podcast #158

Consulting Success

Being in the consulting business is not something to be taken lightly, especially if you’re just starting and wearing all hats in your business.

In conversation: The CEO moment

McKinsey

Corporate leaders are changing how they do their jobs in ways that may permanently transform the CEO role. Strategy & Corporate Finance Insights

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

237: Dave Summers—How Can You Build Your Digital Brand Effectively?

On the Brink Podcast

Learn how to break through the clutter with your story. I met Dave Summers through Peter Winick’s roundtable for thought leaders. What a treat to get to know him. We spent our time talking about how you can build your brand digitally, creating a personality for yourself through social media.

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More Trending

Goodbye Mammoth Digital Transformation Projects. Hello Digital Business

Think Customers

The term “digital transformation” is meant to represent faster, more convenient, and more cost-effective ways that companies conduct end-to-end business through digital means.

ROI 52

3 ways to figure out if a keyword is worth the fight (with minimal monkey business)

Kai Davis

If you’re researching keywords to try and figure out what to write about and rank for, you want to find keywords that are in-demand, relevant, and not too competitive: Relevant to your market and the information they need. In-demand, with a decent amount of monthly search traffic.

Tools 52

Building the tech-enabled government of the future—a ‘Day 1’ list of common pitfalls

McKinsey

If you can recognize and avoid them, you can make your programs more successful—quickly. Start on your very first day. Public & Social Sector Insights

Persistently irrational

Seth Godin Blog

When people around you do something that makes no sense or is self-defeating, it might not be because they’re stupid. It’s more likely that they don’t believe what you believe, don’t see what you see or don’t want what you want.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Finding Virtue in the Finance Industry

Harvard Business

You can do well and do good. Economics & Society Finance & Accounting Ethics Digital Article

The Importance of Current State Analysis During Change

LSA Global

Do Not Skip Current State Analysis During Change. While it may be tempting to begin important organizational change efforts by looking ahead to the desired future state, do not underestimate the need to understand and agree upon the current state before you embark on a change initiative.

Navigating Office Politics When There Is No Office

Harvard Business

Remote work offers an opportunity to reset existing relationships — and build new ones. Conflict Managing yourself Managing people Digital Article

How Mothers WFH Are Negotiating What’s Normal

Harvard Business

Working from home because of the pandemic is changing norms within households. Gender Audio

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The Surprising Upside of Expensive Products That Don’t Sell

Harvard Business

They’re still valuable — even in a recession. Sales & Marketing Branding Pricing Digital Article

How to Tell If a Prospective Employer Shares Your Values

Harvard Business

Ask these questions at your next interview. Job search Digital Article

Tech Should Enable Change, Not Drive It

Harvard Business

Are digital tools actually helping people do their jobs? Technology Managing people Managing organizations Digital Article

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Notes to My Future Manager Self

Harvard Business

Journalist Priska Neely discusses how anxiety makes her a better manager and how she injects empathy into hard conversations at work. Managing people Leadership Communication Audio

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.