Fri.Mar 23, 2018

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Aesthetics vs Conversion: The Answer (For Consultants)

Tsavo Neal

Here’s a short video I created to answer some of the questions a consultant asked me about auto-responders, McKinsey’s website, Alan Weiss, the aesthetics vs conversion debate, feeling to “spammy”, and more. ( Slides ). Summary. McKinsey has the best lead-generating consulting website, and there are many things independent consultants can learn from McKinsey’s website design, even though it is a big firm.

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How many hops?

Seth Godin Blog

Some things, like your next job, might happen as the direct result of one meeting. Here I am, here's my resume, okay, you're hired. But most of the time, that's not the way it works. You meet someone. You do a small project. You write an article. It leads to another meeting. You do a slightly bigger project for someone else. You make a short film. That leads to a speaking gig.

Film 49
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Apple’s Pact with 13 Health Care Systems Might Actually Disrupt the Industry

Harvard Business

laura schneider for hbr. An announcement on January 24 didn’t get the large amount of attention it deserved: Apple and 13 prominent health systems, including prestigious centers like Johns Hopkins and the University of Pennsylvania, disclosed an agreement that would allow Apple to download onto its various devices the electronic health data of those systems’ patients — with patients’ permission, of course.

System 43
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How to Manage an Employee Who Cries Easily

Harvard Business

Hayon Thapaliya for HBR. Most managers feel uncomfortable when employees cry during business conversations. Many of us may recall a time we’ve cried at work, but for some people it’s not a rare occurrence. Some individuals seem to react excessively to disappointment or challenge, with repeated bouts of apparent sadness or fear accompanied by tears, shaking, or reddening.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Emergency Responders and the Dangers of “Masculinity Contests”

Harvard Business

Petr Svarc/Getty Images. During the horrific school shooting last month in Parkland, Florida, one of the sheriff’s deputies on the scene did not enter the building to confront the attacker. The internet, Parkland officials, and politicians reacted swiftly. The deputy was criticized by his boss for his supposed inaction and was called a “coward” by the president of the United States.

Culture 33
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Research: Legal Marijuana and Gay Marriage Have Been Good for U.S. Innovation

Harvard Business

Kenneth andersson for hbr. Many countries and regions declare that they want to develop their own Silicon Valley and be a hub for innovation. The page for Technology Centers on Wikipedia, for example, lists no fewer than 90 places that have billed themselves as “Silicon This” or “That Valley”, hoping to emulate the Valley’s success in generating innovation.