Aesthetics vs Conversion: The Answer (For Consultants)
Tsavo Neal
MARCH 23, 2018
Here’s a short video I created to answer some of the questions a consultant asked me about auto-responders, McKinsey’s website, Alan Weiss, the aesthetics vs conversion debate, feeling to “spammy”, and more. ( Slides ). Summary. McKinsey has the best lead-generating consulting website, and there are many things independent consultants can learn from McKinsey’s website design, even though it is a big firm.
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